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Retail Management

    Module 1: Introduction to Retailing

    introduction to retailing


    supply chains

    challenges in retailing

    the evolution of retail

    information systems in retail

    adaptation in retail

    careers in retail

    why working retail is tough

    retail management requirements

    skills of a retail manager

    strategic planning in retail management

    strategic planning in retail

    the retail mix

    the retailing concept

    putting it together introduction to retailing

    Module 2: Retail Environment Analysis

    why it matters retail environmental analysis

    retailer classification

    advantages and disadvantages of retailer types

    food retailers

    variety and assortment of goods in food retail

    current trends in food retail

    service and merchandise retailers

    assortment levels and types of retailers

    types of service retailers

    store based strategy mixes

    scrambled merchandising

    evolving through mergers diversification and downsizing

    competitive analysis

    putting it together retail environment analysis



    Module 3: Multi-Channel Retailing

    multi channel retailing

    single channel multi channel and omni channel retailing

    development of retailing channel strategies

    key differences between single channel multi channel and omni channel retailing

    non store retail channels

    retailers and non store channel types

    comparison of store catalog and internet channels

    electronic retailing

    advantages and disadvantages of electronic retailing

    mobile apps and customer interaction

    role of the web to retailers

    challenges of multichannel retailers

    customer impressions and the seamless experience

    data to support the multichannel shopping experience

    putting it together multi channel retailing



    Module 4: Identifying and Understanding Customer Behavior

    identifying and understanding customer behavior

    the customer decision making process

    conflicting needs of customers

    information used in buying decisions

    multiattribute model

    models of the buying process

    increasing sales with limited problem solving

    habitual decision making

    understanding customers

    why it is important for retailers to research and understand their customers

    describing customers

    customers buying choices main factors used to describe customers

    retailer decisions based on target market planning

    differentiated mass and concentrated marketing strategies

    predicting a retail strategy mix

    identifying and understanding customer behavior 2

    Module 5: Strategic Retail Planning and Management

    strategic retail planning and management

    strategic planning in retail 2

    importance of strategic planning to retailers

    decisions and strategy strategic planning is a formal process that evaluates the marke

    step by step how retailers create a strategic plan

    short and long run objectives

    target market techniques

    target market techniques 2

    key variables in retailers strategic planning

    tactical decisions

    retail audits

    retail strategic planning opportunities

    create sustainable competitive advantage

    retail growth opportunities

    strategic retail planning and management 2


    Module 6: Trade-Area Analysis and Site Selection

    trade area analysis and site selection

    selecting a store location

    data analysis for store location selection

    location effects on planning

    retail trading area

    gis and location decisions

    explain the significance of selecting a store location

    retail locations variety of locations available to retailers

    retail site selection decisions

    things to consider when choosing a location for your business

    influence of societal views

    huff gravity model

    common lease types

    putting it together trade area analysis and site selection


    Module 7: Information Systems in Retail and CRM Software

    information systems in retail and crm software

    why retailers need a centralized data hub

    retail information systems

    data warehousing and data mining

    upc rfid and qr codes technologies retailers use

    use of information systems to manage the supply chain

    flow of goods based on the type of retailer supply chains

    sales and information systems

    supplier and retailer coordination

    how customer shopping data is collected

    customer database

    collecting identifying information

    privacy issues

    analyzing the customer database

    goals of data analysis

    frequent shopper and rewards programs

    customer retention techniques

    information systems in retail and crm software 2

    Module 8: Retail Human Resources

    retail human resources

    organizational patterns of a retail business

    retailer structures

    divisions of a retail business

    retail organizational structure

    requirements of human resource management

    steps of human resource management

    challenges in human resource management

    attracting the best employees

    how retailers can attract the best employees

    developing star employees

    motivating employees

    diverse and inclusive workforce

    legal issues in human resource management

    putting it together retail human resources




    Module 9: Financial Strategies in Retail

    financial strategies in retail

    financial plans

    performance objectives and measurements

    income statements

    balance sheets

    budgeting and cash flow

    zero based vs incremental budgeting

    ongoing budgeting process

    seasonality and cash flow

    putting it together financial strategies in retail

    Module 10: Retail Operations: Managing the Store

    retail operations and managing the store

    finding personnel

    interviewing prospective employees

    training new employees

    retaining personnel

    rewards and compensation plans

    100 ways to reward employees

    operating functions

    how to create the perfect work schedule for your team

    putting it together retail operations and managing the store

    Module 11: Merchandise Management

    merchandise management

    merchandise planning and management

    retail buying organizations

    merchandise buying systems

    merchandise planning process

    merchandise assortment options

    inventory levels inventory planning

    merchandise flow

    merchandise allocations

    merchandising decisions

    buying merchandise

    sourcing decisions retailers when buying merchandise


    building partner relationships

    ethical and social responsibilities

    outline the considerations taken by retailers when buying merchandise

    putting it together merchandise management



    Module 12: Retail Pricing and Sales Strategies

    retail pricing and sales strategies

    pricing in retail

    retail pricing strategies

    pricing and the retail mix

    pricing objectives 2

    pricing strategies

    price elasticity

    price elasticity calculations

    product pricing methods

    break even point

    competition oriented pricing

    demand oriented pricing

    reducing product markdowns

    liquidating markdown merchandise

    pricing techniques used by retailers to increase sales and profits

    loss leader

    price lining

    history of odd pricing

    putting it together retail pricing and sales strategies

    Module 13: Retail Image: Layout and Visual Merchandising

    retail image layout and visual merchandising

    store design identify the key objectives of good store design

    design and sales case study in leveraging store layout to impact sales

    store layout design and costs

    store layout

    store layout designs

    product layout

    rewarding shopping experiences

    presentation techniques

    store interior design

    how the store environment can create a rewarding shopping experience

    atmosphere in web retailing

    online store design

    user experience 2

    pros and cons of an online store

    putting it together retail image layout and visual merchandising

    Module 14: Integrated Marketing Communications and Promotions

    integrated marketing communications and promotions

    explore the concept of integrated marketing communications and retail promotions

    communication programs

    marketing communication program smart

    how retailers build a brand image and increase customer loyalty by using imc programs

    integrated marketing communications mix

    sales promotions in retail

    direct marketing in retail

    online media and retail

    social media and retail

    key elements of the integrated marketing communications mix

    putting it together integrated marketing communications and promotions





    Module 15: Customer Service Strategies

    customer service strategies

    identify how retailers can use excellent customer service as a differentiation tool

    customer profiles

    external customers

    offered services

    personalized vs standardized service

    the customer evaluation process

    service quality perceptions

    customer expectations

    problem resolution through excellent customer service

    the key components of the customer evaluation process

    the gap model of service quality

    gap 2 management perception vs quality specifications

    gap 3 quality specifications vs service delivery

    gap 4 service delivery vs external communications

    gap 5 actual performance vs perceived service gap


    business management consultants

    field marketing strategies

    field marketing key strategies benefits

    b2b marketing strategies 2

    field marketing strategy ideas

    sales promotion tips for marketing success

    sales promotion examples to close more deals and set your sales team up for success

    real estate marketing ideas to generate more leads

    how to launch a new product with 5 strategies to help you succeed

    why businesses benefit from retail merchandising services

    guide to vendor performance management

    new customer onboarding in banking

    consumer onboarding greatest practices and guidelines

    merchant onboarding process

    merchant acquisition process

    how to take your vendor onboarding process from days to hours

    how to start a supermarket business

    how to register for big basket

    starting supermarket business

    vendor management strategies

    small business supply chain vendor managed inventory

    vendor onboarding best practices

    what is customer acquisition strategies

    vendor management scorecard basics

    customer onboarding best practices

    the ultimate guide to customer acquisition

    reliance fresh marketing

    the customer onboarding process

    the advanced guide to customer onboarding

    pillars of a successful onboarding strategy in banking

    what is vendor onboarding everything you need to know

    what is the value of strategic onboarding

    what is snapdeal seller registration

    what is flipkart seller registration

    tips for vendor management success

    tips for a smooth new customer onboarding process

    steps to improve the onboarding process for new hires

    ways to improve an outdated employee onboarding process

    tips to improve your eprocurement and acquisition process

    proven customer acquisition strategies to win customers

    customer onboarding strategies you can use to keep customers from jumping ship

    ways to build a customer onboarding process for long term customer retention

    vendor onboarding checklist for successful vendor onboarding

    steps to improve your onboarding process

    steps to improve your employee onboarding process

    companies who nailed the new employee onboarding experience


    bigbasket partner

    best practices in merchant onboarding kyc and monitoring

    best practices in merchant onboarding kyc and monitoring 2

    best customer acquisition strategy

    best practices in merchant onboarding kyc and monitoring 3

    what is customer acquisition customer acquisition funnel

    creating a successful customer onboarding process

    consumer onboarding strategies for saas businesses

    composing effective consumer onboarding workflows part 1

    expert tips and tricks for successful onboarding

    digital onboarding in corporate banking

    customer onboarding strategy defining customer onboarding

    customer onboarding the ultimate guide

    customer onboarding strategy 9 steps for an amazing onboarding experience

    customer onboarding steps examples and best practices

    customer onboarding steps examples and best practices 2

    customer onboarding guide with 6 best practices

    customer onboarding guide for 2022 6 best practices and examples

    customer onboarding checklist

    customer acquisition strategy 5 tactics that win in the mobile era

    four questions to ask after a vendor acquisition

    flipkart seller registration how to become a seller at flipkart

    how to plan implement and improve your employee onboarding process

    how to improve your employee onboarding process in 5 simple steps

    how to handle a vendor acquisition

    how to create a merchant account

    how to do myntra seller registration explained

    how to build an effective customer acquisition strategy in ecommerce

    how to boost your customer acquisition strategies in 2022

    how to become a supplier for big bazaar in 2022

    guide to customer onboarding strategy for amazing brand experience

    gem seller registration complete procedure

    a complete guide to customer acquisition tips

    tips on how to negotiate with wholesalers

    tips for merchant services sales training

    strategies to increase sales in supermarket retail grocery store

    great examples of customer onboarding that you can learn from

    best onboarding experience strategies for your 2020 hires

    best customer onboarding strategies for increased customer engagement

    business acquisition strategies between takeover acquisition merger different types acquisitions

    breaking down the merchant onboarding process

    helpful guide to the vendor onboarding process

    best practices for customer onboarding 2

    customer acquisition strategy examples

    tips for onboarding customers

    best practices for customer onboarding

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