Marketing Agency

The Customer Decision-Making Process What you’ll learn to do: Explain the consumer decision-making process No matter how similar consumers might appear to be, they are rarely the same. They do not move and act in uniform… The Customer Decision-Making Process

Identifying and Understanding Customer Behavior Imagine you’re in-store at your local supermarket, watching customers in the dairy section as they shop for yogurt. Think about the products on the shelves; the various brands, styles and… Identifying and Understanding Customer Behavior

Putting It Together: Multi-Channel Retailing Online, engaged and connected without interruption, consumers encounter brands and retailers, expecting accessibility, consistency, and service. They easily shift among a host of retail formats and channels–online and offline, in-store… Putting It Together: Multi-Channel Retailing

Data to Support the Multichannel Shopping Experience Measurement of retail performance is important, but especially for multi-channel retailers as it provides a basis for comparing performance across channels. Among a number of other details, brick… Data to Support the Multichannel Shopping Experience

Customer Impressions and the Seamless Experience As you’ve seen throughout this chapter and in examining your own shopper behavior, consumers engage with companies through any number of channels—brick & mortar, social, .com, chat and more.… Customer Impressions and the Seamless Experience

Challenges of Multichannel Retailers What you’ll learn to do: Recognize the challenges faced by multichannel retailers and how retailers must adapt Multi-channel retailers work to engage shoppers at the point of purchase in a variety of… Challenges of Multichannel Retailers

Role of the Web to Retailers Let’s think again about your own shopping behavior. What was the last thing you bought online? Why did you decide to purchase it this way? Was it the only… Role of the Web to Retailers

Mobile Apps and Customer Interaction Mobile software applications or “Apps,” as they’re most commonly known, are computer programs designed to run on mobile devices like smartphones and tablets. They are distinguished from desktop or web… Mobile Apps and Customer Interaction

Advantages and Disadvantages of Electronic Retailing As you learned in the previous section, e-tailing has some tremendous benefits for a retailer. It allows the retailer to reach consumers outside their immediate market area, as well… Advantages and Disadvantages of Electronic Retailing

Electronic Retailing What you’ll learn to do: Discuss the rise of electronic retailing through the internet As we begin, it’s necessary to distinguish between electronic retailing (e-tailing) and broader e-commerce. While closely related and sometimes used… Electronic Retailing