Marketing Agency

Chapter 6 – Financing Entrepreneurship Money is like gasoline during a road trip. You don’t want to run out of gas on your trip, but you’re not doing a tour of gas stations. – Tim… Financing Entrepreneurship

Chapter 5 – Business Planning Business planning is an important precursor to action in new ventures. By helping firm founders to make decisions, to balance resource supply and demand, and to turn abstract goals into… Business Planning

Chapter 4 – Business Models A startup is a temporary organization in search of a scalable, repeatable, profitable business model. – Blank and Dorf (2012, p. xvii) Today countless innovative business models are emerging. Entirely… Business Models

Chapter 3 – Evaluating Entrepreneurial Opportunities Since idea generation and screening are relatively less costly stages in the new product development process (in terms of investment in funds, time, personnel, and escalation of commitment), it… Evaluating Entrepreneurial Opportunities

Chapter 2 – Opportunity Recognition and Design Thinking Entrepreneurs see ways to put resources and information together in new combinations. They not only see the system as it is, but as it might be. They… Opportunity Recognition and Design Thinking

Chapter 1 – Introduction to Entrepreneurship Whilst there is no universally accepted definition of entrepreneurship, it is fair to say that it is multi-dimensional. It involves analyzing people and their actions together with the ways… Introduction to Entrepreneurship

Main Body Chapter 1 – Introduction to Entrepreneurship Chapter 2 – Opportunity Recognition and Design Thinking Chapter 3 – Evaluating Entrepreneurial Opportunities Chapter 4 – Business Models Chapter 5 – Business Planning Chapter 6 –… Entrepreneurship and Innovation

You figure your product should be just as appealing to Asian Americans, Hispanics and African Americans as it is to mainstream customers. Yet few people from these ethnic groups walk through your doors. Bottom line:… Multicultural Marketing

Even if you’ve already got a marketing strategy and an advertising budget, you still need a public relations plan to help your business grow. This Quick-Read includes basic and creative tips for designing your PR… Launching a PR Campaign

 Advertising In one sense, advertising is old-fashioned. It has a long, storied history as a device to sell products. But the way we write and deliver ads today barely resembles the classic print, radio and…  Advertising and Promotional Channels