Marketing Agency

Chapter 6 – Financing Entrepreneurship Money is like gasoline during a road trip. You don’t want to run out of gas on your trip, but… Read More »Financing Entrepreneurship

Chapter 5 – Business Planning Business planning is an important precursor to action in new ventures. By helping firm founders to make decisions, to balance… Read More »Business Planning

Chapter 4 – Business Models A startup is a temporary organization in search of a scalable, repeatable, profitable business model. – Blank and Dorf (2012,… Read More »Business Models

Chapter 3 – Evaluating Entrepreneurial Opportunities Since idea generation and screening are relatively less costly stages in the new product development process (in terms of… Read More »Evaluating Entrepreneurial Opportunities

Chapter 2 – Opportunity Recognition and Design Thinking Entrepreneurs see ways to put resources and information together in new combinations. They not only see the… Read More »Opportunity Recognition and Design Thinking

Chapter 1 – Introduction to Entrepreneurship Whilst there is no universally accepted definition of entrepreneurship, it is fair to say that it is multi-dimensional. It… Read More »Introduction to Entrepreneurship

Main Body Chapter 1 – Introduction to Entrepreneurship Chapter 2 – Opportunity Recognition and Design Thinking Chapter 3 – Evaluating Entrepreneurial Opportunities Chapter 4 –… Read More »Entrepreneurship and Innovation

You figure your product should be just as appealing to Asian Americans, Hispanics and African Americans as it is to mainstream customers. Yet few people… Read More »Multicultural Marketing

Even if you’ve already got a marketing strategy and an advertising budget, you still need a public relations plan to help your business grow. This… Read More »Launching a PR Campaign

 Advertising In one sense, advertising is old-fashioned. It has a long, storied history as a device to sell products. But the way we write and… Read More » Advertising and Promotional Channels