Crowdsourcing
Chapter 9 Crowdsourcing 9.1 Introduction You’ve used the Internet before, so it’s very possible that you’ve come across one of the best examples of crowdsourcing in… Read More »Crowdsourcing
Online Advertising
Social Media
Chapter 8- Social Media 8.1 Introduction Blogs, wikis, social bookmarks, and tag clouds: these are new words for new things and new ways to use words.… Read More »Social Media
Pay per Click Advertising
Chapter 7Pay per Click Advertising 7.1 Introduction Pay-per-click (PPC) advertising is an advertising system where the advertisers pay only for each click on their advertisements. While… Read More »Pay per Click Advertising
Search Engine Optimization
Chapter 6Search Engine Optimization 6.1 Introduction With millions of people performing millions of searches each day to find content on the Internet, it makes sense that… Read More »Search Engine Optimization
Search Engine Marketing
Chapter 5- Search Engine Marketing 5.1 Introduction Every day, all around the world, millions of people use search engines to find content on the Internet. Search engines are… Read More »Search Engine Marketing
Affiliate Marketing
Chapter 4- Affiliate Marketing 4.1 Introduction If you recommend a restaurant to a friend, and that friend visits the restaurant because of your recommendation, the restaurant’s… Read More »Affiliate Marketing
Online Advertising
Chapter 3 –Online Advertising 3.1 Introduction Simply put, online advertising is advertising on the Internet. Online advertising encompasses advertisements on search engine results pages, advertisements placed… Read More »Online Advertising
E-mail Marketing
Chapter 2 E-mail Marketing 2.1 Introduction At its core, e-mail marketing is a tool for customer relationship management (CRM). Used effectively, this extension of permission-based marketing… Read More »E-mail Marketing
Introduction to eMarketing
Chapter 1 Introduction to eMarketing 1.1 Introduction There is no doubt about it—the Internet has changed the world we live in. Never before has it been… Read More »Introduction to eMarketing