Marketing Agency
Trends in Social Media Real-time and location-based web are key trends for marketers to understand as they try to develop image, create awareness, and increase sales. LEARNING OBJECTIVES Give examples of social media companies use… Trends in Social Media
Understanding Apps in a Marketing Context Marketing campaigns can be enhanced through the use of mobile apps, designed to run exclusively on smartphones and tablets. LEARNING OBJECTIVES Describe how mobile applications are used to increase… Understanding Apps in a Marketing Context
The Marketing Mix in Social Media User-generated content, one of the key features of social media websites, provides a direct communication channel between buyers and sellers. Products and services are meant to satisfy customer wants… The Marketing Mix in Social Media
The Marketing Mix in the Digital Age The Internet has changed the way business is done in the current world. Consequently, the variables of marketing segmentation, targeting and positioning are addressed differently. Although the way… The Marketing Mix in the Digital Age
Making Appropriate Changes to Product, Placement, Promotion, and Pricing Marketing teams must adjust their marketing mix strategies accordingly to adapt and succeed in a rapidly changing media environment. LEARNING OBJECTIVES Explain how the World Wide… Making Appropriate Changes to Product, Placement, Promotion, and Pricing
Targeting Consumers Where They Spend Time The World Wide Web has become a key commercial center, and thus, an increasingly important place where companies target potential customers. LEARNING OBJECTIVES Describe how the World Wide Web,… Targeting Consumers Where They Spend Time
Mobile Consumer Behavior Social media applications for mobile devices are an effective way to advertise to consumers because consumers spend so much time on their mobile devices. LEARNING OBJECTIVES Describe the four types of mobile… Mobile Consumer Behavior
Social Media and Technology Trends Online Consumer Behavior Web advertisers study online behavior and use the results to increase the effectiveness of their campaigns. LEARNING OBJECTIVES Explain the relationship between behavioral targeting and online consumer… Social Media and Technology Trends
Types of Consumer-Generated Digital Content Consumer-generated content can be text, images, video or other digital information posted and shared by end-users. LEARNING OBJECTIVES Discuss the technological factors that have led to the rise of consumer-generated… Types of Consumer-Generated Digital Content
Social Behavior of Consumers Understanding consumers’ social behavior online and offline is essential to developing viable marketing communications strategies. LEARNING OBJECTIVES Describe how social media aids the study and measurement of consumer behavior KEY TAKEAWAYS… Social Behavior of Consumers