Marketing Agency

Trends in Social Media Real-time and location-based web are key trends for marketers to understand as they try to develop image, create awareness, and increase… Read More »Trends in Social Media

Understanding Apps in a Marketing Context Marketing campaigns can be enhanced through the use of mobile apps, designed to run exclusively on smartphones and tablets.… Read More »Understanding Apps in a Marketing Context

The Marketing Mix in Social Media User-generated content, one of the key features of social media websites, provides a direct communication channel between buyers and… Read More »The Marketing Mix in Social Media

The Marketing Mix in the Digital Age The Internet has changed the way business is done in the current world. Consequently, the variables of marketing… Read More »The Marketing Mix in the Digital Age

Making Appropriate Changes to Product, Placement, Promotion, and Pricing Marketing teams must adjust their marketing mix strategies accordingly to adapt and succeed in a rapidly… Read More »Making Appropriate Changes to Product, Placement, Promotion, and Pricing

Targeting Consumers Where They Spend Time The World Wide Web has become a key commercial center, and thus, an increasingly important place where companies target… Read More »Targeting Consumers Where They Spend Time

Mobile Consumer Behavior Social media applications for mobile devices are an effective way to advertise to consumers because consumers spend so much time on their… Read More »Mobile Consumer Behavior

Social Media and Technology Trends Online Consumer Behavior Web advertisers study online behavior and use the results to increase the effectiveness of their campaigns. LEARNING… Read More »Social Media and Technology Trends

Types of Consumer-Generated Digital Content Consumer-generated content can be text, images, video or other digital information posted and shared by end-users. LEARNING OBJECTIVES Discuss the… Read More »Types of Consumer-Generated Digital Content

Social Behavior of Consumers Understanding consumers’ social behavior online and offline is essential to developing viable marketing communications strategies. LEARNING OBJECTIVES Describe how social media… Read More »Social Behavior of Consumers