Marketing Agency

Scrambled Merchandising Scrambled merchandising refers to a retail tactic in which a retailer broadens their assortment to include items that are generally outside their focus or are usually sold in a different retail format. It… Scrambled Merchandising

Store-Based Strategy Mixes What you’ll learn to do: Discuss store-based strategy mixes Retailers target specific consumers and shopping occasions. Think about consumers on their commute home from work on a Tuesday evening. Their purchase of a carton… Store-Based Strategy Mixes

Types of Service Retailers To some degree, customer service is fundamental to all retail because it supports customer loyalty and contributes to the customer’s overall retail experience. However, retailers must decide what level of service… Types of Service Retailers

Assortment Levels and Types of Retailers A lack of product differentiation between retail formats is one of the reasons some retailers have developed private label or store brand items. These products help retailers customize their… Assortment Levels and Types of Retailers

Service and Merchandise Retailers What you’ll learn to do: Compare and contrast service and merchandise retailers For many retailers, it is difficult to differentiate themselves because the items they carry are also available at their competition.… Service and Merchandise Retailers

Current Trends in Food Retail While the growth of channels and competitive outlets has had massive implications over the past twenty years, there are other significant factors influencing food retailing in the United States, including demographic… Current Trends in Food Retail

Variety and Assortment of Goods in Food Retail Let’s examine again how food retailers can vary from one another, considering assortment. Let’s say you want to purchase a can of soup. How would you find… Variety and Assortment of Goods in Food Retail

Food Retailers What you’ll learn to do: Categorize the wide-variety of food retailers As you’ve seen in previous sections, the surge of retail channels and retailer formats selling food has had a tremendous effect upon grocery… Food Retailers

Advantages and Disadvantages of Retailer Types Consider the number of formats within the retail industry selling food: club and warehouse mass merchandisers / supercenters / superstores convenience and drug dollar and discount natural and organic… Advantages and Disadvantages of Retailer Types

Retailer Classification What you’ll learn to do: list the classification characteristics of various types of retailers by ownership A retailer is the last step of the supply chain. It is where consumers go to obtain… Retailer Classification