Marketing Agency
Chapter 1: What is Marketing? 1.1 Defining Marketing 1.2 Who Does Marketing? 1.3 Why Study Marketing? 1.4 Themes and Organization of This Book 1.5 Discussion Questions and Activities 1.1 Defining Marketing Learning Objective Define marketing… What is Marketing?
Chapter 15 Entrepreneurial Selling: The Power of Running Your Own Business Video Ride-Along with David Fox, Founder and CEO of Brave Spirits Meet David Fox. He is an entrepreneur who founded Brave Spirits, a company… Entrepreneurial Selling: The Power of Running Your Own Business
Chapter 14 The Power of Learning the Ropes Video Ride-Along with Priya Masih, Sales Representative at Lupin Pharmaceuticals Meet Priya Masih. Priya has been in sales for five years with experience in the telecommunications, insurance,… The Power of Learning the Ropes
Chapter 13 Follow-Up: The Power of Providing Service That Sells Video Ride-Along with Rachel Gordon, Account Manager at WMGK Radio You met Rachel Gordon in Chapter 6 “Why and How People Buy: The Power of Understanding… Follow-Up: The Power of Providing Service That Sells
Chapter 12 Closing the Sale: The Power of Negotiating to Win Video Ride-Along with Lisa Peskin, Sales Trainer at Business Development University Lisa Peskin shared her tips for successful prospecting in Chapter 7 “Prospecting and Qualifying:… Closing the Sale The Power of Negotiating to Win
Chapter 11 –Handling Objections: The Power of Learning from Opportunities Video Ride-Along with Paul Blake, Vice President of Sales at Greater Media Philadelphia You heard Paul Blake talk about making a successful presentation in Chapter 10… Handling Objections: The Power of Learning from Opportunities
Chapter 10 The Presentation: The Power of Solving Problems Video Ride-Along with Paul Blake, Vice President of Sales at Greater Media Philadelphia You met Paul Blake in Chapter 4 “Business Ethics: The Power of Doing the… The Presentation: The Power of Solving Problems
Chapter 9 The Approach: The Power of Connecting Video Ride-Along with Tonya Murphy, General Sales Manager at Radio Station WBEN-FM You heard Tonya Murphy talk about the importance of the preapproach in the video ride-along… The Approach: The Power of Connecting
Chapter 8 The Preapproach: The Power of Preparation Video Ride-Along with Tonya Murphy, General Sales Manager at Radio Station WBEN-FM You met Tonya Murphy in Chapter 3 “The Power of Building Relationships: Putting Adaptive Selling to… The Preapproach: The Power of Preparation
Chapter 7Prospecting and Qualifying: The Power to Identify Your Customers Video Ride-Along with Lisa Peskin, Sales Trainer at Business Development University You met Lisa Peskin in Chapter 1 “The Power to Get What You Want in… Prospecting and QualifyingThe Power to Identify Your Customers