Marketing Agency

Specific Pricing Strategies New Product Pricing With a new product, competition does not exist or is minimal, hence the general pricing strategies depend on different… Read More »Specific Pricing Strategies

Profit-Maximization Pricing Profit maximization analysis is the process by which a firm determines the price and output level that returns the greatest profit. LEARNING OBJECTIVES… Read More »Profit-Maximization Pricing

Markup Pricing Markup pricing is a strategy in which a company first calculates the cost of the product, then adds a proportion of it as… Read More »Markup Pricing

Competitor-Based Pricing Organizations that sell products or services may look at what price a product is generally being sold at and set that as a… Read More »Competitor-Based Pricing

Demand-Based Pricing Demand-based pricing is any pricing method that uses consumer demand – based on perceived value – as the central element. LEARNING OBJECTIVES Demonstrate… Read More »Demand-Based Pricing

General Pricing Strategies Cost-Based Pricing Just as it sounds, cost-based pricing identifies the overall fixed, variable, and indirect costs of production and prices that product… Read More »General Pricing Strategies

Product Quality Quality refers to the ability of a product or service to consistently meet or exceed customer requirements or expectations. LEARNING OBJECTIVES Identify the… Read More »Product Quality

Return on Investment Marketers should understand the position of their company and the returns expected when making adjustments in prices. LEARNING OBJECTIVES Explain why pricing… Read More »Why Pricing Objectives Focus on delivering Return on Investment

Pricing Objectives Survival Most executives pursue strategies that align pricing with revenue generation, enabling their organizations to survive and thrive long term. LEARNING OBJECTIVES Name… Read More »Pricing Objectives

Inputs to Pricing Decisions Marginal Analysis Pricing decisions tend to heavily involve analysis regarding marginal contributions to revenues and costs. LEARNING OBJECTIVES Identify the characteristics… Read More »Inputs to Pricing Decisions