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Merchant Seller Acquisition Onboarding Agency in Kothrud, Pune

    Seller Acquisition – Marketplace or B2B and B2C eCommerce Platform

    How to Attract Sellers on Your Virtual Multi Vendor Marketplace

    Fulcrum is here when you are ready to expand your business or realign company resources. Whether buying or selling, we can help you successfully navigate through the acquisition process. Our team has more than one billion hours of managed fieldwork and on ground work experience and more than 10 years of experience working with  across industries. In short, we know a lot of on ground work people, which is an invaluable resource in any industry. Looking to buy or sell? You’ve come to the right place. We’ll connect you with the acquisition partners that make sense for your business.

    Field Sales Teams

    Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:

    • Planning of target cities, markets and categories
    • Representatives should be based in the territory
    • Field teams hiring, training and operations management
    • Develop a field deployment plan
    • Local languages spoken team
    • Seller Acquisition Agent Support, Freelance support
    • End-to-end seller onboarding and reporting to client
    • Daily Acquisition report and Target Planing
    • Follow-up

    Seller Training And Support Service

    • Registration and KYC
    • Provide training and awareness of products and services
    • Motivating merchants
    • Cataloging – Products Upload
    • Account Management Training

    Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace.

    Merchant Seller Acquisition Onboarding Agency in Kothrud, Pune

    Work Experience

    # Marketplaces OR E-commerce

    # On-demand Service Platforms

    # Utility Platforms

    # Payment and Fintech Apps

    # Online Business Directory

    # Education And Learning Platform

    # Content Distribution Platforms

    We will also help the leadership team build business plans, deliver industry insights and best practices, and identify new opportunities to improve the customer base and business.

    Ownership of day-to-day operations to ensure all deliverables are met in time and the onboarding team are never short of high quality leads
    We will be responsible for lead generation, successful onboarding, incubation and growth of these sellers on Client Marketplace or eCommerce Platform

    Merchant Acquisition 

    Retailer Acquisition

    Seller  Acquisition

    Customer Acquisition

      • Focus on acquiring high value sellers to join and start selling on portal
      • Responsible for managing relationship with sellers after acquisition including supporting the onboarding and incubation process for these sellers.
      • Provide market insights from seller’s’ perspective, including understanding products, sellers, market & competitor dynamics

    The project successfully met its objectives and the key highlights were as follows:

    • New sellers were on-boarded for different categories across 20+ cities
    • There was no compromise on seller quality and quality of sellers increased as desired by client
    • Detailed training and effective management of the filed teams ensured high productivityApproachThe key activities in project execution were as follows:

    Approach

    The key activities in project execution were as follows:

    Project team hiring and onboarding – We hired project team members who were from e-commerce background and had significant experience in e-commerce merchant acquisition and onboarding

    Detailed training program and development of objection handling documents – We conducted a detailed training and induction program for each sales team member and each of them was given a FAQ document for ready reference and fast sales closures

    Elevation of top performers – The top performing sales persons were elevated to Team Leader position resulting in higher motivation, better people management and more closures.

    Setting up your Seller Acquisition

    • Prepare your seller acquisition goals
    • Define your target sellers
    • Find the sellers that match your needs
    • Reach out ( Offer ) and bring them in
    • Track your key success metrics

    Our Services

    Brand Activation
    BTL Activation
    In-Shop Activation
    Mall & Market Activities
    In-shop Activities
    Kiosk Activities
    Product Launch Activities
    Corporate Image Building

    Society Activations,

    Corporate Activation,

    App Launch Promotion

    Recruitment
    Market Research
    Advertising
    Telemarketing
    Brand Promotions
    Event
    Mumbai
    Pune
    Delhi
    Bangalore
    Ahmedabad
    Chennai
    Hyderabad
    Kolkata
    Surat
    Jaipur

     

    Merchant Seller Acquisition Onboarding Agency in Kothrud, Pune

    Kothrud

    About Kothrud

    Overview

    Kothrud is a suburb located to the western parts of Pune. Earlier, it was a village but slowly and slowly experienced rapid growth in commercial and residential sector. It was one of the fastest developing locality in Asia in the 1980s. The areas development can be confirmed by the fact that Kothrud was named as one of the fastest developing suburbs in Asia by the Guinness Book of World Records. The locality has also experienced Pune’s first fly over, at Paud Phata, which connected Karve Road to Paud Road. This locality comes under the jurisdiction of Pune Municipal Corporation. Other prominent localities located close to it are Bavdhan, Erandwane, Warje, Pashan, Deccan Gymkhana, Aundh, Baner, Shivaji Nagar, Koregaon Park, Sunarwadi, Vadgaon Budruk, Shivane etc. It is located at a driving distance of 6.7 km from Pune city via Karve Road and Paud Road. It has close proximity to Pune Junction railway station as well, approximately 9 km away via RB Motilal Kennedy Road. It was actually the industrial development that primarily boosted the development of Kothrud. The strong foothold of IT industry further strengthened the growth of this area. A well-planned and well-maintained area, Kothrud is pollution-free when compared to neighbouring areas. Some of the key residential projects in Kothrud are Paranjape Forest Trails The Highlands, Sigma One Grand Stand, Vilas Javedkar Portia, Imperial Gold among others.

    The DP Road is an arterial road which connects Sagar Colony and Bhelkenagar Chowk and provides direct access to Pune-Mumbai Bypass and Pune-Bengaluru Highway.

    Kothrud is located just 6.8 km from Mumbai-Pune Bypass Road, and has a bus depot and bus stands that satisfy the transportation needs of people living in this area. As a result, there are number of buses connecting Kothrud to Hadapsar and Deccan Gymkhana.

    It has excellent connectivity to Pune International Airport which is located at a distance of 22.8 km via Lohegaon Road.

    Khadki, Shivaji Nagar, Dapodi, Pune Junction, Ghorpuri are its nearby railway stations. However, Shivaji Nagar railway station is the nearest railway station to Kothrud which is located at a distance of 7.9 km via Paud Road.

    Mahanagar Parivahan Mahamandal Ltd. ply regular buses from Kothrud which connect it to other parts of Pune like Hadapsar, Nigdi, and Swargate.

    Factors for past growth

    Kothrud has become one of the most coveted residential areas in the city due to its convenient location on two important roads of the city namely Karve Road and Paud Road, excellent connectivity and great leaps taken in infrastructural developments.

    Kothrud lies in close proximity to IT Infotech and areas like Wakad and Baner. It boasts corporate giants like Cognizant, Tech Mahindra and Persistent. Manufacturing plant Cummins India has also increased employment opportunities, aided development and boosted real estate in this region and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Kothrud.

    Nearby landmarks

    Dashabhuja Temple

    Mrityunjaya Temple

    Infra development (Social & Physical)

    Apart from being known as a prime residential locality, Kothrud is also quite popular for its educational institutions. Good schools and reputed colleges like Cummins Engineering College, MIT, Garware College and Bhartiya Vidyapeeth among others are located in the vicinity of this locality. It also houses some good nearby colleges. These are Maharashtra Institute of Technology, Poona College of Pharmacy, MIT Junior College, SNDT Arts and Commerce College, Mamasaheb Mohol College among others.

    Health care facilities are also good in the locality. Some of the prominent hospitals include Sahyadri Hospital, Deoyani Multispeciality Hospital, City Hospital, Kulkarni Endo Surgery Institute, Krishna Hospital, Jadhav Hospital, Suyash Hospital etc.

    Charlies Shopping Centre Homeland, Chetan Super Shoppe, Om Super Shoppe are few malls in the vicinity which serves the daily needs of the people.

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