Marketing Agency

Streamlining Distribution Streamlining distribution involves the planning and efficient use of supply chain resources and may involve working with intermediaries. LEARNING OBJECTIVES Describe the different… Read More »Streamlining Distribution : planning and efficient use of supply chain resources

Channel Intermediaries Functions of Intermediaries Intermediaries make it possible for a company to deliver its products to the end user without needing to own the… Read More »Channel Intermediaries : functions of agents, wholesalers, distributors and retailers

Selecting Marketing Channels Strategic selection of marketing channels can impact an organization’s brand, profitability, and overall scale of operations for a given line of products… Read More »Strategic selection of marketing channels

Types of Marketing Channels There are basically 4 types of marketing channels: direct selling; selling through intermediaries; dual distribution; and reverse channels. LEARNING OBJECTIVES Define… Read More »Types of Marketing Channels : direct selling| selling through intermediaries| dual distribution

Marketing Channels in the Supply Chain The Significance of Marketing Channels The primary purpose of any channel of distribution is to bridge the gap between… Read More »Marketing Channels in the Supply Chain

Global Considerations in Branding and Packaging At the global marketing level, a company needs to launch appropriate marketing plans so results can be achieved across… Read More »Global Considerations in Branding and Packaging

Packaging Strategies Packaging enables a marketing team to highlight key product attributes, qualifiers, and branding images to capture strategic value. LEARNING OBJECTIVES Describe the various… Read More »Packaging Strategies : highlight key product attributes, qualifiers, branding images, strategic value

Packaging The Purposes of Packaging The role of packaging in marketing has become quite significant as it is one of the ways companies can get… Read More »Packaging: The Purposes of Packaging

Branding Strategies A branding strategy helps establish a product within the market and to build a brand that will grow and mature in a saturated… Read More »Branding Strategies: Different Types of Branding Strategies

Brand Ownership Brand Ownership means building a brand that reflects your values and persuades consumers to believe in and purchase your product. LEARNING OBJECTIVES Describe… Read More »Brand Ownership : Building a Brand