Marketing Agency

The Promotion Mix Advertising Advertising communicates a message to a targeted audience and generates feedback in the form of a sale or other action taken by a consumer. LEARNING OBJECTIVES Summarize the different components that… The Promotion Mix

Reminding and Retaining Customers Organizations have shifted to using personalized promotional tactics to retain customers and encourage repeat sales. LEARNING OBJECTIVES Discuss the strategies and tactics used to retain customers KEY TAKEAWAYS Key Points Personalized… Reminding and Retaining Customers

Encouraging Product Trials Promotional tactics such as free samples and discounts are often used to encourage consumers to participate in product trials. LEARNING OBJECTIVES Give examples of incentives used to encourage product trials KEY TAKEAWAYS… Encouraging Product Trials : Free Samples and Discounts

Identifying Prospects Organizations must identify prospective customers and understand their needs and wants to improve the odds of making a sale. LEARNING OBJECTIVES Outline the sales process, and tactics used to target prospects KEY TAKEAWAYS… Identifying Prospects Customers and Understand their needs

Brand Awareness and Loyalty The primary objective of marketers and advertisers is to present ideas in a manner that is so convincing that consumers will not just purchase a product or service once, but will… Brand Awareness and Loyalty

Understanding Promotion Defining Promotion As a key marketing element, promotion comprises communications tactics used to educate consumers, increase demand, and differentiate brands. LEARNING OBJECTIVES Describe how promotional tools work together to educate consumers and generate… Understanding Promotion : how promotional tools work together

What is the AIDA approach? The AIDA model is based on four individual stages that attract interested parties who are deciding on a product or service. 1. Attract attention: The product must attract the consumer’s attention.… What is the AIDA approach

AIDA Model The AIDA model is an approach used by advertisers to describe the different phases of consumer engagement with an advertisement. LEARNING OBJECTIVES Define the AIDA model and how the system is used to… AIDA Model

Consumer Perception of Communication Consumer perceptions are a key component of success or failure, so organizations must strive to align communications into clear, concise, and customer-oriented messages. LEARNING OBJECTIVES Explore the concepts of integrated marketing… Consumer Perception of Communication

The Communication Process Organizations must keep in mind the internal and external factors that influence audience perception during the communications process. LEARNING OBJECTIVES Explain how communication theory impacts integrated marketing communications KEY TAKEAWAYS Key Points… Integrated Marketing Communications Process