Marketing Agency

The Promotion Mix Advertising Advertising communicates a message to a targeted audience and generates feedback in the form of a sale or other action taken… Read More »The Promotion Mix

Reminding and Retaining Customers Organizations have shifted to using personalized promotional tactics to retain customers and encourage repeat sales. LEARNING OBJECTIVES Discuss the strategies and… Read More »Reminding and Retaining Customers

Encouraging Product Trials Promotional tactics such as free samples and discounts are often used to encourage consumers to participate in product trials. LEARNING OBJECTIVES Give… Read More »Encouraging Product Trials : Free Samples and Discounts

Identifying Prospects Organizations must identify prospective customers and understand their needs and wants to improve the odds of making a sale. LEARNING OBJECTIVES Outline the… Read More »Identifying Prospects Customers and Understand their needs

Brand Awareness and Loyalty The primary objective of marketers and advertisers is to present ideas in a manner that is so convincing that consumers will… Read More »Brand Awareness and Loyalty

Understanding Promotion Defining Promotion As a key marketing element, promotion comprises communications tactics used to educate consumers, increase demand, and differentiate brands. LEARNING OBJECTIVES Describe… Read More »Understanding Promotion : how promotional tools work together

What is the AIDA approach? The AIDA model is based on four individual stages that attract interested parties who are deciding on a product or… Read More »What is the AIDA approach

AIDA Model The AIDA model is an approach used by advertisers to describe the different phases of consumer engagement with an advertisement. LEARNING OBJECTIVES Define… Read More »AIDA Model

Consumer Perception of Communication Consumer perceptions are a key component of success or failure, so organizations must strive to align communications into clear, concise, and… Read More »Consumer Perception of Communication

The Communication Process Organizations must keep in mind the internal and external factors that influence audience perception during the communications process. LEARNING OBJECTIVES Explain how… Read More »Integrated Marketing Communications Process