Marketing Agency

Promotion Mix The promotion mix is an element of the marketing mix. It includes advertising, public relations, personal sales, and sales promotion. Mediums used for promotion include: the Internet, television, advertisements, special events, endorsements, newspapers,… The promotion mix is an element of the marketing mix

Stages in the Product Life Cycle There are four stages in the product life cycle: introduction, growth, maturity, and decline. LEARNING OBJECTIVES Examine the various stages of the product lifecycle KEY TAKEAWAYS Key Points The… Stages in the Product Life Cycle

Selecting the Promotion Mix for a Particular Product Promotional Objectives There are three main promotional objectives: inform the market, increase demand, and differentiate a product. LEARNING OBJECTIVES Explain the objectives and characteristics of a promotion… Selecting the Promotion Mix for a Particular Product

Types of Direct Marketing Tools There are many different direct marketing tools, including direct mail, telemarketing, couponing, direct response TV and radio, face-to-face selling, community campaigns, and grassroots campaigns. The Internet provides extraordinary reach. Marketers… Types of Direct Marketing Tools

Direct Marketing Direct marketing goes direct to customers via telephone, mail, fax, TV, radio, online, magazines, newspapers or face-to-face. LEARNING OBJECTIVES Distinguish direct marketing tactics from mass marketing tactics KEY TAKEAWAYS Key Points Direct marketing… Direct Marketing

Social Media Social media as a marketing tool is versatile, far-reaching, fast, inexpensive, fosters brand awareness, and can improve customer service. LEARNING OBJECTIVES Illustrate how social media can be used in the promotional mix KEY… Social Media

Public Relations Public relations is the management of a message between an individual or organization and the public. LEARNING OBJECTIVES Describe the different aspects of public relations and its primary functions within the promotional mix… Public Relations : message between an individual or organization and the public

Sales Promotion Sales Promotion stimulates market demand, product availability and coordinates public selling, advertising and public relations. LEARNING OBJECTIVES Explain how sales promotion is used in the promotional mix KEY TAKEAWAYS Key Points Sales Promotions… Sales Promotion

Personal Selling Marketing impacts personal selling and improves the selling environment by increasing exposure to potential customers. LEARNING OBJECTIVES Discuss the different elements of personal selling KEY TAKEAWAYS Key Points A successful personal seller must… Personal Selling : different elements of personal selling

Developing a Media Plan The media plan is an integral part of the advertising campaign and is developed simultaneously with the creative strategy. The standard media plan has four stages: Stating objectives like reach or… Developing a Media Plan : advertising campaign