Marketing Agency

Consumer Influence Consumer influence is a key topic in behavioral economics, where heuristics, framing, and market inefficiencies impact how consumers make decisions. LEARNING OBJECTIVES Define… Read More »Consumer Influence

Impacts of Advertising Market Share Market share is key metric that helps firms evaluate demand in their market and can be influenced by PR and… Read More »Impacts of Advertising

Product Advertising The stage of the Product Life Cycle (PLC) often determines the type of advertising that is used by advertisers for a particular product.… Read More »Product Advertising

Types of Advertising Corporate Advertising Advertising designed to win an audience over to a specific point of view is called institutional or corporate advertising. LEARNING… Read More »Types of Advertising

The Growing Importance of Word of Mouth Because of the increased role of sharing – or online “word of mouth” – the way many products… Read More »The Growing Importance of Word of Mouth

Measuring Success Continuous monitoring of performance against predetermined targets is essential in achieving effective & efficient integrated marketing communications. LEARNING OBJECTIVES List the most important… Read More »Measuring Success : most important analyses used to measure marketing performance

Determining a Budget Marketing budgets aid in the planning of operations by forcing managers to prioritize activities and consider how conditions may change. LEARNING OBJECTIVES… Read More »IMC Budget: Marketing budgets aid in the planning of operations

Integrated Marketing Communications Setting Goals The ultimate goal of IMC is to unite all aspects of marketing communications so they work together seamlessly and harmoniously.… Read More »State the most common goals of integrated marketing communications campaigns

Trade vs. Consumer Promotions Trade promotions are targeted toward retailers while consumer promotions are targeted toward consumers. LEARNING OBJECTIVES Differentiate between trade and consumer promotions… Read More »Differentiate between trade and consumer promotions relative to a product’s marketing mix

Push and Pull Strategies Push and pull strategies are promotional strategies used to get the product to its target market. LEARNING OBJECTIVES Differentiate between push… Read More »Push and pull strategies are promotional strategies