Marketing Agency

Sampling A free sample is a portion of a product given to consumers at no cost for their trial with the aim of driving product… Read More »Sampling : What is Sampling

Contests and Sweepstakes Contests and sweepstakes are two forms of sales promotions which attract consumers by offering them the chance to win a valuable prize.… Read More »Contests and Sweepstakes : how companies benefit from their use

Loyalty Marketing Loyalty marketing is an approach whereby a company focuses on growing and retaining existing customers through incentives and rewards. LEARNING OBJECTIVES Discuss the… Read More »Loyalty Marketing : impact of loyalty programs as a personal selling and sales promotion

Premiums Premiums are prizes, gifts, or other special offers consumer receive when purchasing products. LEARNING OBJECTIVES Identify the rational, types and use of premiums from… Read More »Promotion Methods in Consumer Sales : Premiums

Rebates A rebate is an amount paid by way of reduction, return, or refund on what has already been paid or contributed. LEARNING OBJECTIVES Examine… Read More »Promotion Methods in Consumer Sales :Rebates

Promotion Methods in Consumer Sales Coupons A coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing… Read More »Promotion Methods in Consumer Sales : Coupons

Sales Promotion Objectives of a Sales Promotion The objectives of a sales promotion are to increase consumer demand, stimulate market demand, and improve product availability.… Read More »Sales Promotion

Measuring Sales Force Performance Appraisals are the common form of measuring how well an employee performed compared to a set of stated objectives; feedback communicates… Read More »Measuring Sales Force Performance

Motivating and Compensating Salespeople Employees are best motivated through effective job design, equitable compensation, and treatment as stakeholders in the company. LEARNING OBJECTIVES Discuss methods… Read More »Motivating and Compensating Salespeople

Sales Training In general, training provides many diverse benefits both to the company as well as to the salesperson. LEARNING OBJECTIVES KEY TAKEAWAYS Key Points… Read More »Sales Training