Marketing Agency

Sampling A free sample is a portion of a product given to consumers at no cost for their trial with the aim of driving product adoption. LEARNING OBJECTIVES Describe the characteristics and proper methods of… Sampling : What is Sampling

Contests and Sweepstakes Contests and sweepstakes are two forms of sales promotions which attract consumers by offering them the chance to win a valuable prize. LEARNING OBJECTIVES Discuss the characteristics of contests and sweepstakes and… Contests and Sweepstakes : how companies benefit from their use

Loyalty Marketing Loyalty marketing is an approach whereby a company focuses on growing and retaining existing customers through incentives and rewards. LEARNING OBJECTIVES Discuss the basis, use and impact of loyalty programs as a personal… Loyalty Marketing : impact of loyalty programs as a personal selling and sales promotion

Premiums Premiums are prizes, gifts, or other special offers consumer receive when purchasing products. LEARNING OBJECTIVES Identify the rational, types and use of premiums from a sales promotional and personal selling perspective KEY TAKEAWAYS Key… Promotion Methods in Consumer Sales : Premiums

Rebates A rebate is an amount paid by way of reduction, return, or refund on what has already been paid or contributed. LEARNING OBJECTIVES Examine the rationale behind and the use of rebates as part… Promotion Methods in Consumer Sales :Rebates

Promotion Methods in Consumer Sales Coupons A coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product. LEARNING OBJECTIVES Show how and why coupons are… Promotion Methods in Consumer Sales : Coupons

Sales Promotion Objectives of a Sales Promotion The objectives of a sales promotion are to increase consumer demand, stimulate market demand, and improve product availability. LEARNING OBJECTIVES State the main goals of a sales promotion… Sales Promotion

Measuring Sales Force Performance Appraisals are the common form of measuring how well an employee performed compared to a set of stated objectives; feedback communicates these evaluations. LEARNING OBJECTIVES Illustrate methods of measuring sales force… Measuring Sales Force Performance

Motivating and Compensating Salespeople Employees are best motivated through effective job design, equitable compensation, and treatment as stakeholders in the company. LEARNING OBJECTIVES Discuss methods to motivate and compensate salespeople KEY TAKEAWAYS Key Points Participation… Motivating and Compensating Salespeople

Sales Training In general, training provides many diverse benefits both to the company as well as to the salesperson. LEARNING OBJECTIVES KEY TAKEAWAYS Key Points Training employees results in improved performance or error reduction, leading… Sales Training