Marketing Agency
Mobile Marketing Mobile marketing is the practice of promoting brands over mobile devices such as smartphones, portable media players and tablets. LEARNING OBJECTIVES Discuss the pros and cons of marketing via smartphones, computer tablets and… Mobile marketing is the practice of promoting brands
Types of Internet Advertising Types of Internet advertising include banner, semantic, affiliate, social networking, and mobile. LEARNING OBJECTIVES Give examples of how brands use affiliate marketing, social network advertising, search engine marketing (SEM), and mobile… Types of Internet Advertising
Digital Marketing Characteristics Digital marketing uses internet-connected devices to engage consumers with online advertising, primarily through pull or push methods. LEARNING OBJECTIVES Discuss pull versus push digital marketing tactics KEY TAKEAWAYS Key Points Digital marketing… Digital Marketing Characteristics
Social Media Marketing Communications Social media serves as a cost-effective communication channel for promoting brands to target audiences. LEARNING OBJECTIVES Discuss how social media increases brand awareness and customer engagement in integrated marketing communications KEY… Social Media Marketing Communications
Types of Social Media Some of the most popular current forms of social media are social networking websites such as Facebook, which surpassed over one billion active monthly users in October 2012. There are several… Types of Social Media
Introduction to Social Media and Digital Marketing Defining Social Media Social media websites and applications allow users to create and exchange user-generated content on the web. LEARNING OBJECTIVES Describe the common characteristics of social media… Introduction to Social Media and Digital Marketing
Promotion Methods in Trade Sales Trade Allowances Trade allowances are price reductions given to middlemen, such as retailers, to encourage them to stock an organization’s products. LEARNING OBJECTIVES Describe the role of trade discounts and… Promotion Methods in Trade Sales
Online Sales Promotion Online sales promotion can create personal relationships, channels of communication, and an exchange of information regarding a product. LEARNING OBJECTIVES Discuss on line sales promotion as a sales promotion method and relative… Online Sales Promotion
Point-of-Purchase Promotions Point-of-sale displays are sales promotions that are placed where they can easily draw customer attention and trigger impulse buying. LEARNING OBJECTIVES Illustrate the rationale and use of point of purchase promotions KEY TAKEAWAYS… Point-of-Purchase Promotions
How to Create an Effective Sampling Program Sampling has been around for ages. So it obviously works. But like other promotional programs, bad implementation will lead to bad results. Here are some tips marketers use… How to Create an Effective Sampling Program