Marketing Agency

Training New Employees You have hired who you think is the perfect new addition to your sales floor at your new retail home improvement store. No matter how perfect the fit is, the next step is making… Training New Employees

Interviewing Prospective Employees In our previous unit, we started to talk about interviewing prospective employees, and the different types of interviews we may use. Let’s expand now on those types. Have you ever gone into… Interviewing Prospective Employees

Finding Personnel What you’ll learn to do: Explain how retailers find the best personnel Retail experiencing high staff turnover.  This means that retail owners and managers need a comprehensive strategy for identifying, finding and hiring the… Finding Personnel

Retail Operations and Managing the Store What you’ll learn to do: Define the operational policies and tasks to be implemented in a retail business Good employees are the backbone of any company. In a retail… Retail Operations and Managing the Store

Putting It Together: Financial Strategies in Retail As we began this module, we asked, “how does a retailer know the right prices to charge to ensure they’re able to manage operating costs and mitigate risk… Putting It Together: Financial Strategies in Retail

Seasonality and Cash Flow Seasonality refers to an imbalance in the timing of sales revenue for a given class of merchandise. To simplify this, think about pumpkins and bulk candy, for example. Certainly, shoppers might… Seasonality and Cash Flow

Ongoing Budgeting Process For effective budgeting, the firm must first select its approach—zero-based or incremental. For zero-based budgeting, a manager needs a full list of expected revenue and expense items for the upcoming season. In… Ongoing Budgeting Process

Zero-Based vs. Incremental Budgeting Given the pressure to budget effectively, firms scrutinize the process. Ultimately, there are two common approaches for establishing an annual budget: zero-based and incremental. Zero-based budgeting assumes that the budget is… Zero-Based vs. Incremental Budgeting

Budgeting and Cash Flow What you’ll learn to do: Explain the purpose and logistics of budgeting and cash flow The budgeting process helps retailers balance expenditures with incoming revenue. As you have read previously, retailers manage… Budgeting and Cash Flow

Balance Sheets What you’ll learn to do: Explain how a balance sheet is used to evaluate an asset management path The balance sheet shows a financial picture of what a business is worth at a particular… Balance Sheets