Marketing Agency

Building Partner Relationships Individuals and businesses alike need strong partner relationships to be successful. We have all learned of the benefits of individual connections and networking: information, advice, introductions, referrals and more. This is true… Building Partner Relationships

Negotiations Let’s begin this discussion with a definition of the term negotiation: A negotiation is a formal discussion between two or more parties to reach an agreement.[1] As with many of the other topics we have… Negotiations

Sourcing Decisions Sourcing is simply the process of finding goods or services, but it is not a simple matter.  Retailers share the same issues and considerations as most other businesses with the procurement function. What… Sourcing Decisions : retailers when buying merchandise

Buying Merchandise What you’ll learn to do: Outline the considerations taken by retailers when buying merchandise In an earlier section, we discussed in general terms how buyers help create their seasonal plans and make their purchase… Buying Merchandise

Merchandising Decisions Like all businesses, retailers must evaluate their performance on a regular basis in order to continue success, improve results, or turn-around sub-par situations. Based on the condition of the retail industry today, one… Merchandising Decisions

Merchandise Allocations Merchandise allocation is the process of determining how to distribute merchandise to individual store units for maximum sales and minimal markdowns. Depending on the size and sophistication of the retail operation, this can… Merchandise Allocations

Merchandise Flow The most important goal of any buyer is to achieve their sales plan. The second most important priority is to keep inventory levels on plan. If you exceed or fall short of your… Merchandise Flow

Inventory Levels As we start this section on inventory planning here is a brief video on Inventory Planning in Apparel. In this video Will Weidman, SVP of Apparel Retail will discuss why proper inventory planning… Inventory Levels : inventory planning

Merchandise Assortment Options As we began this chapter we discussed the merchandise management process. You might remember we discussed assortment planning as a key function of merchandise planning. As the seasonal plan evolves, inventory dollars… Merchandise Assortment Options

Merchandise Planning Process What you’ll learn to do: Examine the merchandise planning process Imagine you are a Merchandise Planner for a large department store chain and you have been asked to help prepare the plans for… Merchandise Planning Process