Marketing Agency
Integrated Marketing Communications and Promotions What you’ll learn to do: Explore the concept of integrated marketing communications and retail promotions As we begin, we need to emphasize the relevance of integrated in our discussion of Marketing Communication. As… Explore the concept of integrated marketing communications and retail promotions
Why It Matters: Integrated Marketing Communications and Promotions Let’s assume you’ve done all the work to establish your retail business. You’ve conducted rigorous strategic planning, evaluating opportunities… You’ve evaluated channels of distribution, selecting the one(s)… Integrated Marketing Communications and Promotions
Putting It Together: Retail Image: Layout and Visual Merchandising Whether a retailer is putting the rules of visual merchandising to work in a brick-and-mortar store, or on an online retail platform, he’s working to maximize… Putting It Together: Retail Image: Layout and Visual Merchandising
Pros and Cons of an Online Store Online, brick-and-mortar, or both? There are advantages and disadvantages to both: Brick-and-mortar only The advantages of a brick-and-mortar store are pretty clear. The shopper can have an entirely… Pros and Cons of an Online Store
User Experience The shopping experience. Brick-and-mortar retail stores are reinventing themselves to provide better, more engaging experiences for their shoppers, knowing that the physical shopping experience is what differentiates them from the crushing trends of… User Experience
Online Store Design Layout, traffic flow and environment are an important part of the online shopping experience, and a web retailer must leverage those features of a site in order to maximize conversions. An appealing… Online Store Design
Atmosphere in Web Retailing What you’ll learn to do: Use nonstore-retailing atmospheric principles to analyze current web retailers Consider Macy’s, Kohl’s, and JC Penney. They are three huge names in retail. Two of the three of… Atmosphere in Web Retailing
Rewarding Shopping Experiences What you’ll learn to do: Illustrate how the store environment can create a rewarding shopping experience A store layout determines how your merchandise will be displayed and how your shoppers will move through… how the store environment can create a rewarding shopping experience
Store Interior Design A retailer’s store layout isn’t the only thing that informs the shopper of the kind of experience he or she is about to have. In fact, everything about the store helps add… Store Interior Design
Presentation Techniques Every display method a retailer uses for his merchandise has its benefits and drawbacks. When choosing a type of display, one should consider if the display works for the type of store layout… Presentation Techniques