Marketing Agency
Problem Resolution Through Excellent Customer Service Ultimately, the best method of resolving simple problems – often before they arise – is through the delivery of… Read More »Problem Resolution Through Excellent Customer Service
Customer Expectations Successful businesses work proactively to obtain information from their customers to ensure they are meeting their needs. Customer Feedback Service quality generally refers… Read More »Customer Expectations
Service Quality Perceptions Post-Purchase Behavior Post-purchase behavior is when the customer assesses whether he is satisfied or dissatisfied with a purchase. Post-purchase behavior is the… Read More »Service Quality Perceptions
The Customer Evaluation Process What you’ll learn to do: explain the key components of the customer evaluation process Customers are constantly deciding what to buy… Read More »The Customer Evaluation Process
Personalized vs. Standardized Service The industrial age and the advent of mass merchandising introduced the concept of ready-to-wear garments to the fashion industry. Before industrialization,… Read More »Personalized vs. Standardized Service
Offered Services Customer service, including complimentary services offered, is one way that retailers differentiate themselves in a crowded marketplace. Perspective point: According to a 2011… Read More »Offered Services
External Customers Being able to answer five fundamental questions, the “5Ws,” who, what, when, where, and why about any customer, is vital in providing excellent… Read More »External Customers
Customer Profiles What is a customer? When asked, most people understand what a customer is since virtually everyone on the planet is, at one time… Read More »Customer Profiles
Customer Service Strategies What you’ll learn to do: Identify how retailers can use excellent customer service as a differentiation tool In biology, cells sometime differentiate… Read More »Identify how retailers can use excellent customer service as a differentiation tool
Customer Service Strategies Why learn about customer service strategies? In this module you’ll learn why customer service strategies are an integral part of making all… Read More »Customer Service Strategies