Marketing Agency
3.2 Low-Involvement Versus High-Involvement Buying Decisions and the Consumer’s Decision-Making Process Learning Objectives Distinguish between low-involvement and high-involvement buying decisions. Understand what the stages of the buying process are and what happens in each stage.… Low-Involvement Versus High-Involvement Buying Decisions and the Consumer’s Decision-Making Process
Chapter 3: Consumer Behavior: How People Make Buying Decisions 3.1 Factors That Influence Consumers’ Buying Behavior 3.2 Low-Involvement Versus High-Involvement Buying Decisions and the Consumer’s Decision-Making Process 3.3 Discussion Questions and Activities 3.1 Factors That… Consumer Behavior: How People Make Buying Decisions
2.5 Strategic Portfolio Planning Approaches Learning Objectives Explain how SBUs are evaluated using the Boston Consulting Group matrix. Explain how businesses and the attractiveness of industries are evaluated using the General Electric approach. When a… Strategic Portfolio Planning Approaches
2.4 Where Strategic Planning Occurs within Firms Learning Objectives Identify the different levels at which strategic planning may occur within firms. Understand how strategic planning that occurs at multiple levels in an organization helps a… Where Strategic Planning Occurs within Firms
2.3 Developing Organizational Objectives and Formulating Strategies Learning Objectives Explain how companies develop the objectives driving their strategies. Describe the different types of product strategies and market entry strategies that companies pursue. Developing Objectives Objectives are… Developing Organizational Objectives and Formulating Strategies
2.2 Components of the Strategic Planning Process Learning Objectives Explain how a mission statement helps a company with its strategic planning. Describe how a firm analyzes its internal environment. Describe the external environment a firm… Components of the Strategic Planning Process
Chapter 2: Strategic Planning 2.1 The Value Proposition 2.2 Components of the Strategic Planning Process 2.3 Developing Organizational Objectives and Formulating Strategies 2.4 Where Strategic Planning Occurs within Firms 2.5 Strategic Portfolio Planning Approaches 2.6… Marketing Strategic Planning
1.4 Themes and Organization of This Book Learning Objective Understand and outline the elements of a marketing plan as a planning process. Marketing’s Role in the Organization We previously discussed marketing as a set of… Themes and Organization of This Book
1.3 Why Study Marketing? Products don’t, contrary to popular belief, sell themselves. Generally, the “build it and they will come” philosophy doesn’t work. Good marketing educates customers so that they can find the products they… Why Study Marketing?
1.2 Who Does Marketing? Learning Objective Describe how the various institutions and entities that engage in marketing use marketing to deliver value. The short answer to the question of who does marketing is “everybody!” But… Who Does Marketing?