Marketing Agency
3.2 Low-Involvement Versus High-Involvement Buying Decisions and the Consumer’s Decision-Making Process Learning Objectives Distinguish between low-involvement and high-involvement buying decisions. Understand what the stages of… Read More »Low-Involvement Versus High-Involvement Buying Decisions and the Consumer’s Decision-Making Process
Chapter 3: Consumer Behavior: How People Make Buying Decisions 3.1 Factors That Influence Consumers’ Buying Behavior 3.2 Low-Involvement Versus High-Involvement Buying Decisions and the Consumer’s… Read More »Consumer Behavior: How People Make Buying Decisions
2.5 Strategic Portfolio Planning Approaches Learning Objectives Explain how SBUs are evaluated using the Boston Consulting Group matrix. Explain how businesses and the attractiveness of… Read More »Strategic Portfolio Planning Approaches
2.4 Where Strategic Planning Occurs within Firms Learning Objectives Identify the different levels at which strategic planning may occur within firms. Understand how strategic planning… Read More »Where Strategic Planning Occurs within Firms
2.3 Developing Organizational Objectives and Formulating Strategies Learning Objectives Explain how companies develop the objectives driving their strategies. Describe the different types of product strategies… Read More »Developing Organizational Objectives and Formulating Strategies
2.2 Components of the Strategic Planning Process Learning Objectives Explain how a mission statement helps a company with its strategic planning. Describe how a firm… Read More »Components of the Strategic Planning Process
Chapter 2: Strategic Planning 2.1 The Value Proposition 2.2 Components of the Strategic Planning Process 2.3 Developing Organizational Objectives and Formulating Strategies 2.4 Where Strategic… Read More »Marketing Strategic Planning
1.4 Themes and Organization of This Book Learning Objective Understand and outline the elements of a marketing plan as a planning process. Marketing’s Role in… Read More »Themes and Organization of This Book
1.3 Why Study Marketing? Products don’t, contrary to popular belief, sell themselves. Generally, the “build it and they will come” philosophy doesn’t work. Good marketing… Read More »Why Study Marketing?
1.2 Who Does Marketing? Learning Objective Describe how the various institutions and entities that engage in marketing use marketing to deliver value. The short answer… Read More »Who Does Marketing?