Marketing Agency

13.2 Customer Relationships and Selling Strategies Learning Objectives Understand the types of selling relationships that firms seek. Be able to select the selling strategy needed… Read More »Customer Relationships and Selling Strategies

Chapter 13: Professional Selling 13.1 The Role Professional Salespeople Play 13.2 Customer Relationships and Selling Strategies 13.3 Sales Metrics (Measures) 13.4 Ethics in Sales and… Read More »Professional Selling

12.2 Social Media Learning Objectives Understand the different social media zones. Understand how social media can generate publicity. Explain how social media keeps changing. Social… Read More »Social Media

Chapter 12: Public Relations, Social Media, and Sponsorships 12.1 Public Relations Activities and Tools 12.2 Social Media 12.3 Discussion Questions and Activities 12.1 Public Relations… Read More »Public Relations, Social Media, and Sponsorships

11.7 Sales Promotions Learning Objectives Learn about different types of sales promotions companies use to get customers to buy their products. Understand the different types… Read More »Sales Promotions

11.6 The Promotion Budget Learning Objectives Understand different ways in which promotion budgets can be set. Understand how the budget can be allocated among different… Read More »The Promotion Budget

11.5 Message Strategies Learning Objectives Understand what a unique selling proposition is and how it is used. Understand different types of promotion objectives. Identify different… Read More »Message Strategies

11.4 Advertising and Direct Marketing Learning Objectives Understand the difference between media and vehicles. Explain the similarities and differences between advertising and direct marketing. Understand… Read More »Advertising and Direct Marketing

11.3 Factors Influencing the Promotion Mix, Communication Process, and Message Problems A marketing manager from one company might decide to focus on social media, whereas… Read More »Factors Influencing the Promotion Mix, Communication Process, and Message Problems

11.2 The Promotion (Communication) Mix Learning Objectives Understand the different components of the promotion (communication) mix and why organizations may consider all components when designing… Read More »The Promotion (Communication) Mix