Marketing Agency
Chapter 1-Meet SS+K: A Real Agency Pitches a Real Client Figure 1.1 Fourteen Months to Launch! 1.1 Why Launch!? LEARNING OBJECTIVE After studying this section, students should be able to do the following: Recognize the bold new approach… Meet SS+K: A Real Agency Pitches a Real Client
Table of Contents Licensing Information Chapter 1: Meet SS+K: A Real Agency Pitches a Real Client Chapter Introduction Why Launch!? Meet Our Agency Partner: SS+K The Pitch: Win the Account Let’s Meet the Potential Client… Advertising and Promotion
Chapter 2: Strategic Planning 2.1 The Value Proposition 2.2 Components of the Strategic Planning Process 2.3 Developing Organizational Objectives and Formulating Strategies 2.4 Where Strategic Planning Occurs within Firms 2.5 Strategic Portfolio Planning Approaches 2.6… Copy of Marketing Strategic Planning
16.4 Ongoing Marketing Planning and Evaluation Learning Objectives Apply marketing planning processes to ongoing business settings. Identify the role of the marketing audit. Our discussion so far might lead you to believe that a marketing… Ongoing Marketing Planning and Evaluation
16.3 Forecasting Learning Objectives List steps in the forecasting process. Identify types of forecasting methods and their advantages and disadvantages. Discuss the methods used to improve the accuracy of forecasts. Creating marketing strategy is not… Forecasting
16.2 Functions of the Marketing Plan Learning Objectives Understand the functions of a marketing plan. Write a marketing plan. In Chapter 1 “What Is Marketing?”, we introduced the marketing plan and its components. Recall that a… Functions of the Marketing Plan
16.1 Marketing Planning Roles Learning Objective Identify the people responsible for creating marketing plans in organizations. Who, within an organization, is responsible for creating its marketing plans? From our discussion above, you might think the… Marketing Planning Roles
16.1 Marketing Planning Roles Learning Objective Identify the people responsible for creating marketing plans in organizations. Who, within an organization, is responsible for creating its marketing plans? From our discussion above, you might think the… Marketing Planning Roles
Chapter 16: The Marketing Plan 16. The Marketing Plan 16.1 Marketing Planning Roles 16.2 Functions of the Marketing Plan 16.3 Forecasting 16.4 Ongoing Marketing Planning and Evaluation 16.5 Discussion Questions and Activities 16. The Marketing… The Marketing Plan
15.3 Pricing Strategies Learning Objectives Understand introductory pricing strategies. Understand the different pricing approaches that businesses use. Once a firm has established its pricing objectives and analyzed the factors that affect how it should price… Pricing Strategies and different pricing approaches