Marketing Agency
Chapter 11- Execute on All Platforms: SS+K Goes into Production Overdrive Figure 11.1 Three to Five Months to Launch! The process of execution determines how the message will… Read More »Advertising and Promotion Execute on All Platforms
Chapter 10- Plan and Buy Media: SS+K Chooses the Right Media for the Client’s New Branding Message Figure 10.1 Four Months to Launch! Advertisers like msnbc.com… Read More »Advertising and Promotion Plan and Chooses the Right Media
Chapter 9- Choose Your Communication Weapons: SS+K Decides Upon a Creative Strategy and Media Tactics Figure 9.1 Six Months to Launch! The advertiser’s toolbox is a… Read More »Choose Your Advertising and Promotion Communication Creative Strategy and Media Tactics
Chapter 8- Create a Strategy: SS+K Puts Its Research to Use as the Agency Creates the Brief Figure 8.1 Eight Months to Launch! We are now… Read More »Create Advertising and Promotion a Strategy
Chapter 7-Decide What You Can Afford to Say: msnbc.com Sets the Budget Figure 7.1 Nine Months to Launch! Before the SS+K team could set off to… Read More »Decide Advertising Budget
Chapter 6-Segment, Target, and Position Your Audience: SS+K Identifies the Most Valuable News Consumer Figure 6.1 Nine Months to Launch! Good advertising is all about hitting… Read More »Segment, Target, and Position Your Audience
Chapter 5-Know Your Audience: SS+K Learns All About msnbc.com, Inside and Out Figure 5.1 Ten Months to Launch! The more information you have the more effective… Read More »Know Your Audience
Chapter 4-Consumers and the Communications Process: SS+K Gets to Know Its Consumers Figure 4.1 Twelve Months to Launch! We are now twelve months from the launch… Read More »Consumers and the Communications Process
Chapter 3-Advertising and Society Figure 3.1 Build a Foundation Advertising is part of the glue that holds our culture together. It allows us to share a… Read More »Advertising and Society
Chapter 2A User’s Manual: Advertising, Promotion, and Marketing Essentials Figure 2.1 Build a Foundation Advertising is in trouble only if you think of the narrow box… Read More »Advertising, Promotion, and Marketing Essentials