Marketing Agency

Chapter 6- Music From Social Networking to Stardom Figure 6.1 In 2006, Californian vocalist Colbie Caillat was an aspiring singer-songwriter. Although her audio engineer father, Ken Caillat, coproduced one of the biggest selling albums of… Music

Chapter 5-Magazines Changing Times, Changing Tastes Figure 5.1 On October 5, 2009, publisher Condé Nast announced that the November 2009 issue of respected food magazine Gourmet would be its last. The decision came as a shock to… Magazines

Chapter 4-Newspapers Newspaper Wars Figure 4.1 The two major newspapers, The Wall Street Journal and The New York Times, battle for their place in the print world. On April 26, 2010, Wired magazine proclaimed that a “clash of the titans”… Newspapers

Chapter 3 Books A Lost Generation of Readers? Figure 3.1 In 2004, the National Endowment for the Arts (NEA) released a report that it said represented “a national crisis.” What was under such dire peril… Books

Chapter 2-Media Effects Harry Potter and the Media Bogeyman J. K. Rowling’s Harry Potter books about a young boy’s education as a wizard caused many parents—at least initially—to be somewhat wary. When they received an… Media Effects

Chapter 1-Media and Culture The Lost Cell Phone Figure 1.1 A New York City woman lost her cell phone in the back of a taxi cab. Sasha Gomez, 16, of Queens, ended up with the… Media and Culture

Table of Contents Chapter 1: Media and Culture Chapter Introduction Intersection of American Media and Culture How Did We Get Here? The Evolution of Media How Did We Get Here? The Evolution of Culture Media… Mass Communication Media and Culture

Chapter 14- ROI: msnbc.com Decides if the Campaign Worked Figure 14.1 Three Months after Launch! “Cool ad! But did it work?” That’s the million dollar question (or often even more). Advertising serves many roles, from building awareness… Advertising and Promotion ROI: Decides if the Campaign Worked

Chapter 13-Launch! msnbc.com’s First-Ever Branding Campaign Figure 13.1 Zero Months to Launch! Once all the planning, preparation, and production was complete, it was time for the campaign to come to life. On April 2, 2007, the first-ever… Launch Ever Branding Campaign

Chapter 12- Make the Message Sell: SS+K Ensures that All Components Tell the Brand Story Figure 12.1 Two Months to Launch! You’ve done your homework. You understand your audience, you’ve identified the objectives and strategy for… Make Advertising and Promotion the Message Sell and Tell the Brand Story