Marketing Agency

Chapter 6- Music From Social Networking to Stardom Figure 6.1 In 2006, Californian vocalist Colbie Caillat was an aspiring singer-songwriter. Although her audio engineer father,… Read More »Music

Chapter 5-Magazines Changing Times, Changing Tastes Figure 5.1 On October 5, 2009, publisher Condé Nast announced that the November 2009 issue of respected food magazine Gourmet would… Read More »Magazines

Chapter 4-Newspapers Newspaper Wars Figure 4.1 The two major newspapers, The Wall Street Journal and The New York Times, battle for their place in the print world. On… Read More »Newspapers

Chapter 3 Books A Lost Generation of Readers? Figure 3.1 In 2004, the National Endowment for the Arts (NEA) released a report that it said… Read More »Books

Chapter 2-Media Effects Harry Potter and the Media Bogeyman J. K. Rowling’s Harry Potter books about a young boy’s education as a wizard caused many… Read More »Media Effects

Chapter 1-Media and Culture The Lost Cell Phone Figure 1.1 A New York City woman lost her cell phone in the back of a taxi… Read More »Media and Culture

Table of Contents Chapter 1: Media and Culture Chapter Introduction Intersection of American Media and Culture How Did We Get Here? The Evolution of Media… Read More »Mass Communication Media and Culture

Chapter 14- ROI: msnbc.com Decides if the Campaign Worked Figure 14.1 Three Months after Launch! “Cool ad! But did it work?” That’s the million dollar question (or… Read More »Advertising and Promotion ROI: Decides if the Campaign Worked

Chapter 13-Launch! msnbc.com’s First-Ever Branding Campaign Figure 13.1 Zero Months to Launch! Once all the planning, preparation, and production was complete, it was time for the campaign… Read More »Launch Ever Branding Campaign

Chapter 12- Make the Message Sell: SS+K Ensures that All Components Tell the Brand Story Figure 12.1 Two Months to Launch! You’ve done your homework. You… Read More »Make Advertising and Promotion the Message Sell and Tell the Brand Story