Marketing Agency

Consumer Sales Promotion Techniques Free samples of Starbucks Mocha Toffee Latte Most consumers are familiar with common sales promotion techniques including samples, coupons, point-of-purchase displays, premiums, contents,… Read More »Consumer Sales Promotion Techniques

Sales Promotions Getting Action Now Sales promotions are a marketing communication tool for stimulating revenue or providing incentives or extra value to distributers, sales staff,… Read More »Sales Promotions

Advantages of Public Relations The opportunity to amplify key messages and milestones. When PR activities are well-aligned with other marketing activities, organizations can use PR to… Read More »Advantages of Public Relations

Public Relations Public Relations: Getting Attention to Polish Your Image Public relations (PR) is the process of maintaining a favorable image and building beneficial relationships between an organization… Read More »Public Relations

Developing Effective Ads: The Creative Strategy Effective advertising starts with the same foundational components as any other IMC campaign: identifying the target audience and the… Read More »Developing Effective Ads: The Creative Advertising Strategy

Advertising Pay to Play A 1900 advertisement for Pears soap. Advertising is any paid form of communication from an identified sponsor or source that draws… Read More »Advertising

Marketing Campaigns and IMC The Marketing Campaign Determining which marketing communication methods and tools to use and how best to combine them is a challenge… Read More »Marketing Campaigns and IMC Campaigns

The basic objectives of all marketing communication methods are (1) to communicate, (2) to compete, and (3) to convince. In order to be effective, organizations… Read More »The Objectives of Marketing Communication

Seven common methods of marketing communication are described below: Advertising: Any paid form of presenting ideas, goods, or services by an identified sponsor. Historically, advertising messages… Read More »Seven common methods of marketing communication

Integrated Marketing Communication (IMC) Definition IMC: Making an Impact with Marketing Communication Having a great product available to your customers at a great price does… Read More »Promotion: Integrated Marketing Communication