Marketing Agency

Consumer Sales Promotion Techniques Free samples of Starbucks Mocha Toffee Latte Most consumers are familiar with common sales promotion techniques including samples, coupons, point-of-purchase displays, premiums, contents, loyalty programs and rebates. Do you like free samples? Most… Consumer Sales Promotion Techniques

Sales Promotions Getting Action Now Sales promotions are a marketing communication tool for stimulating revenue or providing incentives or extra value to distributers, sales staff, or customers over a short time period. Sales promotion activities… Sales Promotions

Advantages of Public Relations The opportunity to amplify key messages and milestones. When PR activities are well-aligned with other marketing activities, organizations can use PR to amplify the things they are trying to communicate via other… Advantages of Public Relations

Public Relations Public Relations: Getting Attention to Polish Your Image Public relations (PR) is the process of maintaining a favorable image and building beneficial relationships between an organization and the public communities, groups, and people it serves. Unlike… Public Relations

Developing Effective Ads: The Creative Strategy Effective advertising starts with the same foundational components as any other IMC campaign: identifying the target audience and the objectives for the campaign. When advertising is part of a… Developing Effective Ads: The Creative Advertising Strategy

Advertising Pay to Play A 1900 advertisement for Pears soap. Advertising is any paid form of communication from an identified sponsor or source that draws attention to ideas, goods, services or the sponsor itself. Most… Advertising

Marketing Campaigns and IMC The Marketing Campaign Determining which marketing communication methods and tools to use and how best to combine them is a challenge for any marketer planning a promotional strategy. To aid the planning process, marketing… Marketing Campaigns and IMC Campaigns

The basic objectives of all marketing communication methods are (1) to communicate, (2) to compete, and (3) to convince. In order to be effective, organizations should ensure that whatever information they communicate is clear, accurate,… The Objectives of Marketing Communication

Seven common methods of marketing communication are described below: Advertising: Any paid form of presenting ideas, goods, or services by an identified sponsor. Historically, advertising messages have been tailored to a group and employ mass media… Seven common methods of marketing communication

Integrated Marketing Communication (IMC) Definition IMC: Making an Impact with Marketing Communication Having a great product available to your customers at a great price does absolutely nothing for you if your customers don’t know about… Promotion: Integrated Marketing Communication