Marketing Agency

Digital Marketing: Web Sites Inform, Entice, Engage Digital marketing is an umbrella term for using a digital tools to promote and market products, services, organizations and brands. As consumers and businesses become more reliant on… Digital Marketing: Web Sites

Advantages and Disadvantages of Direct Marketing All this data-driven direct marketing might seem a little creepy or even nefarious, and certainly it can be when marketers are insensitive or unethical in their use of consumer… Advantages and Disadvantages of Direct Marketing

Direct Marketing in Action How does this work in practice? If you’ve ever paid off an auto loan, you may have noticed a torrent of mail offers from car dealerships right around the five-year mark.… Direct Marketing in Action

The Key to Effective Direct Marketing The effectiveness of direct marketing activity depends on marketers using databases to capture the information of target customers and the use of this information to extend ever-more-personalized offers and information… The Key to Effective Direct Marketing

Direct Marketing Going Straight to the Customer Direct marketing activities bypass any intermediaries and communicate directly with the individual consumer. Direct mail is personalized to the individual consumer, based on whatever a company knows about that person’s needs,… Direct Marketing

Advantages and Disadvantages of Personal Selling The most significant strength of personal selling is its flexibility. Salespeople can tailor their presentations to fit the needs, motives, and behavior of individual customers. A salesperson can gauge… Advantages and Disadvantages of Personal Selling

When to Use Personal Selling Not every product or service is a good fit for personal selling. It’s an expensive technique because the proceeds of the person-to-person sales must cover the salary of the sales… When to Use Personal Selling

Common Personal Selling Techniques Common personal selling tools and techniques include the following: Sales presentations: in-person or virtual presentations to inform prospective customers about a product, service, or organization Conversations: relationship-building dialogue with prospective buyers… Common Personal Selling Techniques

Personal Selling Personal Selling: People Power Personal selling uses in-person interaction to sell products and services. This type of communication is carried out by sales representatives, who are the personal connection between a buyer and a company or a… Personal Selling

Advantages and Disadvantages of Sales Promotions In addition to their primary purpose of boosting sales in the near term, companies can use consumer sales promotions to help them understand price sensitivity. Coupons and rebates provide useful… Advantages and Disadvantages of Sales Promotions