Marketing Agency

7.5 Marketing Strategy and Product LEARNING OBJECTIVES Understand why product is the key element in the marketing mix. Identify the multiple decisions and considerations that factor… Read More »Marketing Strategy and Product

7.4 Differentiation and Positioning LEARNING OBJECTIVES Explain differentiation and positioning. Explain why differentiation and positioning are so important for an online marketing strategy and an onground… Read More »Differentiation and Positioning

7.3 Segmentation and the Target Market LEARNING OBJECTIVES Explain segmentation and the target market. Explain why segmentation, the target market, differentiation, positioning, and website decisions are… Read More »Segmentation and the Target Market

7.2 The Marketing Strategy Process LEARNING OBJECTIVES Describe the marketing strategy process. Explain why segmentation, target market, differentiation, positioning, and website decisions are so important for… Read More »The Marketing Strategy Process

7.1 The Importance of a Marketing Strategy LEARNING OBJECTIVES Understand how marketing for small businesses differs from marketing for big businesses. Understand the most significant risk… Read More »The Importance of a Marketing Strategy

Chapter 7-Marketing Strategy Elegant Touch Source: Used with permission from Anita Bruscino. Anita Bruscino, the sole proprietor of Elegant Touch, began her career as a mechanical… Read More »Marketing Strategy

6.3 Marketing Research LEARNING OBJECTIVES Understand and be able to explain what marketing research is all about. Explain why a small business should conduct marketing research… Read More »Marketing Research

6.2 The Customer LEARNING OBJECTIVES Explain the difference between a customer and a consumer. Understand the relationship between the customer/consumer and the marketing mix. Define the… Read More »The Customer

6.1 What Marketing Is All About LEARNING OBJECTIVES Define marketing. Explain why marketing is so important to small business. Explain the marketing concept, the societal marketing… Read More »What Marketing Is All About

Chapter 6- Marketing Basics Max and Mina’s Homemade Ice Cream and Ices Source: Used with permission from Max and Mina’s Ice Cream. Growing up in… Read More »Marketing Basics