Marketing Agency

The Marketing Exchange The act of obtaining a desired object from someone by offering something of value in return is called the exchange process. LEARNING OBJECTIVES Examine the significant elements of the marketing exchange, when… The Marketing Exchange

SIVA: Solution, Incentive/Information, Value, and Access Customer-focused marketing is known as SIVA which provides a demand-centric alternative to the four P’s supply side of marketing management. LEARNING OBJECTIVES Reconstruct the “Four Ps” supply side model… SIVA: Solution, Incentive Information, Value, and Access

Product, Placement, Promotion, and Price Product, placement, promotion, and price are four elements of the marketing mix crucial to determining a brand’s unique selling proposition. LEARNING OBJECTIVES Show the characteristics of each of the four… Product, placement, promotion, and price are four elements of the marketing mix

Customer Wants and Needs Consumer wants and needs should drive marketing decisions, and no strategy should be pursued until it passes the test of consumer research. LEARNING OBJECTIVES Identify how customers fulfill their wants and needs from… Customer Wants and Needs & marketing decisions

The Role of Marketing within A Firm The official American Marketing Association definition published in July 2013 defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that… The Role of Marketing within A Firm

Introduction to Marketing Defining Marketing Marketing is the creation, communication, and delivery of value, as well as the management of customer relationships for a lifetime. LEARNING OBJECTIVES Define marketing, its role within a firm, and… Introduction to Marketing

Looking to open up a new business? In need of an high-potential low-investment new business ideas? Whether you want a more flexible lifestyle, out of work, or looking to earn top dollar, be sure to scan… 50 Business Ideas To Start in 2019

What is a business? An entity or an enterprise that is committed to providing goods or services in exchange for some form of payment. In its most basic form, to do “business” is to make… PROFITABLE SMALL BUSINESS IDEAS & OPPORTUNITIES

  Introduction to Marketing introduction to marketing the role of marketing within a firm customer wants and needs marketing decisions product placement promotion and price are four elements of the marketing mix siva solution incentive… Marketing communication Strategies and Planning

    Module 1: What Is Marketing? Why It Matters: What Is Marketing? Introduction to Marketing Marketing Defined Introduction to Marketing in Action Marketing in Action Introduction to the Marketing Concept The Marketing Concept Introduction… Effective marketing techniques