Marketing Agency
Branding Concepts and Techniques Proper branding can result in higher sales of not only one product, but on products associated with the brand as well. For example, if a customer loves Pillsbury biscuits, he or… Branding Concepts and Techniques
Social Marketing Social marketing is the systematic application of marketing to achieve specific behavioral goals for a social good. LEARNING OBJECTIVES Define the concept of social marketing, its application and impact on society KEY TAKEAWAYS… Social Marketing
Business Marketing Business marketing is the practice of organizations facilitating the sale of their products or services to other companies or organizations. LEARNING OBJECTIVES Differentiate the characteristics of business marketing from consumer marketing KEY TAKEAWAYS… Business Marketing
Contemporary Relationship Marketing Relationship Marketing and Management Relationship marketing is a form of marketing that shifts focus away from sales transactions to emphasize customer satisfaction. LEARNING OBJECTIVES Illustrate the basis for and application of relationship… Contemporary Relationship Marketing
Evolution of the Marketing Orientation Production Orientation Production orientation follows the premise that any product of high quality can be readily sold. LEARNING OBJECTIVES Demonstrate the characteristics of production orientation from an economic and marketing… Evolution of the Marketing Orientation
Adding Value Marketing adds value to an organization by communicating relevant positioning and building long-term customer relationships. LEARNING OBJECTIVES Analyze, from a marketing perspective, how the “value” of a business and the products sold is… Marketing Methods Used to Deliver Value
Marketing by Individuals and Firms Marketing by firms compared to marketing by individuals differs greatly in terms of customization level and personal attention. LEARNING OBJECTIVES Distinguish between the process used when deciding on marketing plan… Marketing by Individuals and Firms
The Dynamic Environment Since the business environment is constantly changing and customer preferences keep evolving, marketers are required to adapt rapidly. LEARNING OBJECTIVES Contrast the ever-evolving characteristics of a micro and macro marketing environments and… The Marketing Environment
Relationship Building with Various Stakeholders The key to building a strong stakeholder relationship is communicating effectively with all stakeholders. LEARNING OBJECTIVES Diagram the relationship of stakeholders, both internal and external, to a company including proper… Relationship Building with Various Stakeholders