Marketing Agency

Branding Concepts and Techniques Proper branding can result in higher sales of not only one product, but on products associated with the brand as well.… Read More »Branding Concepts and Techniques

Branding A brand is a name, term, design, symbol, or any other feature that identifies a seller’s good or service. LEARNING OBJECTIVES Review the history… Read More »Branding

Social Marketing Social marketing is the systematic application of marketing to achieve specific behavioral goals for a social good. LEARNING OBJECTIVES Define the concept of… Read More »Social Marketing

Business Marketing Business marketing is the practice of organizations facilitating the sale of their products or services to other companies or organizations. LEARNING OBJECTIVES Differentiate… Read More »Business Marketing

Contemporary Relationship Marketing Relationship Marketing and Management Relationship marketing is a form of marketing that shifts focus away from sales transactions to emphasize customer satisfaction.… Read More »Contemporary Relationship Marketing

Evolution of the Marketing Orientation Production Orientation Production orientation follows the premise that any product of high quality can be readily sold. LEARNING OBJECTIVES Demonstrate… Read More »Evolution of the Marketing Orientation

Adding Value Marketing adds value to an organization by communicating relevant positioning and building long-term customer relationships. LEARNING OBJECTIVES Analyze, from a marketing perspective, how… Read More »Marketing Methods Used to Deliver Value

Marketing by Individuals and Firms Marketing by firms compared to marketing by individuals differs greatly in terms of customization level and personal attention. LEARNING OBJECTIVES… Read More »Marketing by Individuals and Firms

The Dynamic Environment Since the business environment is constantly changing and customer preferences keep evolving, marketers are required to adapt rapidly. LEARNING OBJECTIVES Contrast the… Read More »The Marketing Environment

Relationship Building with Various Stakeholders The key to building a strong stakeholder relationship is communicating effectively with all stakeholders. LEARNING OBJECTIVES Diagram the relationship of… Read More »Relationship Building with Various Stakeholders