Marketing Agency

Evaluating Marketing Performance The Importance of Evaluating Marketing Performance Evaluating marketing performance guides future marketing initiatives and helps a company achieve its goals. LEARNING OBJECTIVES Review the importance of performance evaluation from a marketing perspective… Importance of Evaluating Marketing Performance

Marketing as an Entrepreneurial Force Many firms task their marketing teams to promote a culture of entrepreneurial thinking via initiatives in and outside the organization. LEARNING OBJECTIVES Relate entrepreneurial marketing practices and thinking to a… Marketing as an Entrepreneurial Force

Types of Marketing Careers Jobs in marketing reflect the diverse marketing mix and the array of business tools used to address customer concerns and increase brand awareness. Regardless of their role or function, marketers must… Types of Marketing Careers

Careers in Marketing The marketing field provides a wide range of careers for professionals in brand management, PR, and communications. LEARNING OBJECTIVES Give examples of careers in marketing and what they do for the organization… Careers in Marketing

Consumer Awareness Consumer awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. LEARNING OBJECTIVES Discuss the impact on consumer awareness as it relates… Consumer Awareness

The Global Economy Increased global competition, financial flows and internet technologies are some of the driving forces behind global marketing strategies. LEARNING OBJECTIVES Outline the changes that are included in a shift to a global… global marketing strategies

Influence on the Entire Supply Chain Marketing can play a key role in integrating supply chain processes and promoting collaboration between different stakeholders. LEARNING OBJECTIVES Show the impact that marketing has on supply chains, both… Marketing can play a key role in integrating supply chain processes and promoting

The Importance of Marketing Societal Role and Nonprofits Non-profit marketing focuses on goals in education, youth development, environmental protection, healthcare, poverty and spirituality. LEARNING OBJECTIVES Identify, from a marketing perspective the societal role of non-profit… The Importance of Marketing

The Development of Value-Driven Firms The values of an organization are just as important as the products they sell; having a strong value driven culture is important. LEARNING OBJECTIVES Demonstrate how information guides companies to… The Development of Value-Driven Firms

Value-Based Marketing Competition Based on Value Value-based marketing allows organizations to create and sustain differentiating values that enable them to compete within their markets. LEARNING OBJECTIVES State what is important when shifting to a competition based on… Value-Based Marketing