Marketing Agency

Use of New Technologies in Marketing and Research New technologies in online marketing — smart phones, CRM systems, and social media — can aid marketers in reaching new and existing customers. LEARNING OBJECTIVES Construct the… Use of New Technologies in Marketing and Research

Technology Impact of Technology on Marketing Technology, particularly the availability of big data coupled with a wide variety of digital marketing channels, offers substantial opportunity for marketing professionals. LEARNING OBJECTIVES Recognize the variety of impacts… Technology : Impact of Technology on Marketing

Trends Marketers must be able to anticipate and adapt to future trends and technological advancements in order to stay ahead of the competition. LEARNING OBJECTIVES Explain the different types of external factors or trends used… different types of external factors or trends used in creating marketing strategies

Demographics Marketers must understand the different demographic groupings that exist and the demographic changes that are constantly occurring. LEARNING OBJECTIVES Identify common demographic traits used by marketers and demographic changes in the current marketplace KEY… Demographics : Identify common demographic changes in the current marketplace

Cultural Values Whether doing business abroad or locally, marketers must understand the cultures that govern customers’ buying habits and ethical norms. LEARNING OBJECTIVES Describe how cultural beliefs, values and customs influence marketing strategies KEY TAKEAWAYS… Cultural Values: marketers must understand the cultures that govern customers’ buying habits

Consumer Income, Purchasing Power, and Confidence The CPI and CCI are measures of the strength of the economy, and perceptions of businesses and individuals towards the economic future. LEARNING OBJECTIVES Illustrate the relationship between consumer… Consumer Income, Purchasing Power, and Confidence

External Factors General Economic Conditions Marketers must be aware of the business cycle, and react appropriately according to which stage of the cycle the economy is in. LEARNING OBJECTIVES Illustrate how fluctuations in the economy… External Factors

Monitoring Competition Companies must monitor competition in order to make intelligent marketing decisions based on how competitors operate. LEARNING OBJECTIVES Classify the purpose of and methodology of monitoring competition from a marketing perspective KEY TAKEAWAYS… How competitors operate: Monitoring Competition

Calculating Market Share Market share is an important indicator of the strength of a business in it’s industry, even though there is no standard way to measure it. LEARNING OBJECTIVES Indicate the method, purpose and… Calculating Market Share

Competition Companies must conduct competitive analysis to identify their competition accurately, and must avoid defining the competition too narrowly. LEARNING OBJECTIVES Classify the use of competitive data from an internal and external viewpoint KEY TAKEAWAYS… Competition