Marketing Agency

Changes in Placement Successfully positioning products on a global scale requires marketers to determine the target market’s preferred combination of attributes. LEARNING OBJECTIVES Examine the rationale behind product placement from a global marketing perspective KEY… Marketing mix : Changes in Placement

Changes in Promotion Local languages, colors, and religious beliefs all impact how global marketers promote their products and services in different countries. LEARNING OBJECTIVES Analyze the rationale used to promote products within a global marketing… Promotional Mix : Changes in Promotion

Global Marketing Mix The Relationship Between Product and Promotion Product and promotion in global marketing can work together effectively with proper market research and communication techniques. LEARNING OBJECTIVES Illustrate the relationship between product and promotion… Global Marketing Mix : Relationship Between Product and Promotion

Importing Imports are the inflow of goods and services into a country’s market for consumption. LEARNING OBJECTIVES Explain the methodology behind the selection of products to import KEY TAKEAWAYS Key Points A country specializes in… Importing

Contract Manufacturing In contract manufacturing, a hiring firm makes an agreement with the contract manufacturer to produce and ship the hiring firm’s goods. LEARNING OBJECTIVES Compare the benefits and risks of employing a contract manufacturer… Contract Manufacturing

Outsourcing Outsourcing business functions to developing foreign countries has become a popular way for companies to reduce cost. LEARNING OBJECTIVES Explain why companies outsource KEY TAKEAWAYS Key Points Outsourcing is the contracting of business processes… Outsourcing business functions

Multinational Firms With the advent of improved communication and technology, corporations have been able to expand into multiple countries. LEARNING OBJECTIVES Explain how a multinational corporation (MNC) operates KEY TAKEAWAYS Key Points Multinational corporations operate… Multinational Firms: improved communication and technology

What is Franchising? In franchising, an organization (the franchiser) has the option to grant an entrepreneur or local company (the franchisee) access to its brand, trademarks, and products. In this arrangement, the franchisee will take… What is Franchising?

Types of International Business Countertrade Countertrade is a system of exchange in which goods and services are used as payment rather than money. LEARNING OBJECTIVES Explain the various methods of countertrading KEY TAKEAWAYS Key Points… Types of International Business

The World Trade Organization (WTO) The WTO was formed in 1995 and has 157 member countries working together to supervise and liberalize international trade. LEARNING OBJECTIVES Review the purpose and status of the World Trade… The World Trade Organization