Marketing Agency

Managing Existing Products When to Extend Product Lines A company can extend its product line using a down-market stretch, an up-market stretch, or a move… Read More »Managing Existing Products

Impact of the Product Life Cycle on Marketing Strategy The stage of the life cycle of the product affects how it is marketed. LEARNING OBJECTIVES… Read More »Impact of the Product Life Cycle on Marketing Strategy

Product Life Cycles The Product Life Cycle Every product goes through the various life cycle phases of introduction, growth, maturity and decline. LEARNING OBJECTIVES Discuss… Read More »Product Life Cycles

Product Line and Product Mix Adjustments to Products Marketers must often make product adjustments in order to keep the product competitive and continue to provide… Read More »Product Line and Product Mix

Business Products Business products are sold to other businesses, as opposed to convenience, shopping, and specialty products, which are sold to consumers. LEARNING OBJECTIVES Distinguish… Read More »Business Products

Unsought Products An unsought good is one that is not actively sought out by a consumer, but is instead purchased due to fear, precaution, need,… Read More »Unsought Products

Specialty Products Specialty goods are those considered unique by the buyer, who will go to great lengths to get them. LEARNING OBJECTIVES Illustrate the characteristics… Read More »Specialty Products

Shopping Products Convenience goods are those that require little effort on the part of the buyer, while shopping goods require research and comparison. LEARNING OBJECTIVES… Read More »Shopping Products

Types of Products Consumer Products A consumer product is any tangible product for sale that is used by a person or household for non-business purposes.… Read More »Types of Products : Consumer Products and Shopping Products

Benefits and Solutions The core benefit is what consumers feel they are getting when they purchase a product. LEARNING OBJECTIVES Review the four levels of… Read More »Benefits and Solutions