What is Quantitative Research?
Quantitative Research is defined as the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. Its objective is to develop and employ mathematical models, theories and/or hypotheses pertaining to phenomena. At its core, quantitative research is used to identify patterns and predict behavior. This type of research is used in business, marketing and in social sciences such as psychology, economics, sociology, and political science, and, less frequently, in anthropology and history.
Quantitative research is generally conducted using scientific methods, which can include:
- The generation of models, theories and hypothses
- The development of instruments and methods for measurement
- Experimental control and manipulation of variables
- Collection of empirical data
- Modeling and analysis of data