Trade Show Activation ideas, brand installations, and atendee activities to generate engagement
Trade Show Activation is the creation and deployment of unique experiential marketing ideas to attract and engage event attendees.
Whether it is a convention, fair, expo or trade show marketing is essential to create a brand presence, attract attendees, increase dwell time, provide memorable experiences and ultimately sales.
Ideally, the trade show booth attendee activities directly relate to the brand and intended message in a memorable way.
Fulcrum trade show booth offering often integrate custom-builds, Instagram-able props, and attendee brand experiences activities ranging from oversize prize wheels to step-and-repeats to costumed brand ambassadors.
To be effective we believe Trade Show Activations need to be:
1.) Noticeable in a crowded convention environment
2.) Easily understood by attendees
3.) Provide fun, stimulating and valuable brand experience
4.) Drive lead-generation, social media coverage and/or other actionable results
If the above seems like a trade show booth marketing approach you’d like to investigate please contact us to learn more.