SEO Reporting & KPIs
SEO Reporting & KPIs
ExcelForce was built on a foundation of transparency, and we’re big believers in using metrics to drive campaign improvement over time. It’s for that reason that we’ve developed a comprehensive KPI reporting standard for our SEO clients. This standard allows us to monitor our clients’ SEO performance over time, make regular optimisation, and deliver monthly reports that are easy to understand and relevant to business decisions.
Keyword Ranking
Each keyword in your plan represents an individual battle to rise up through search results. At ExcelForce we believe that every effort can be tied to your bottom line. That’s why we calculate the visitors, conversions, and revenue from each keyword in your strategy and rank them. This allows you to see which keywords are the most profitable for you.
Volume
While success can never be measured by volume alone, we believe that volume can be a valuable metric when it’s viewed as part of a larger set of metrics. While ranking highly for a term can seem impressive, that success is further quantified by the volume of traffic the term is driving for you.
Social Performance
We measure social likes and shares to understand the impact that your copy and content has on consumers. This helps us understand how organic search traffic is driving engagement and brand awareness on other platforms, such as Facebook, LinkedIn, or Twitter.
Many of our clients came to us because they were tired of being unable to prove the effectiveness of their SEO efforts. Our advanced metrics and expert analysis have allowed us to look beyond keyword traffic to build a holistic view of how organic traffic affects your brand awareness, social authority, visitor engagement, and revenue growth. If you’d like to take advantage of our advanced SEO KPI and reporting program we’d love to discuss becoming partners.
Brand Ranking
A clear indicator of a solid SEO strategy is when a company’s website dominates the results for searches for their branded terms. This indicates that your brand is becoming more recognisable online.
Over the past several years, searches performed through an HTTPS URL have made it increasingly difficult to track individual keyword performance. In order to continue to tie SEO efforts to revenue, we’ve expanded our metrics to the following KPIs:
Engagement
While we’ve always monitored sessions as a measure of volume, we now track pageviews to further understand how users progress through your website. We establish targets for each client for a ratio of pageviews to sessions. We keep a close eye on your users flow report as well, which helps us understand which pages users leave your site from, and which pages are the most popular. This data can prove useful outside of SEO, such as in your content marketing strategy.
SEO Reporting & KPIs Agency in Pimpri Chinchwad
About Surat
Surat, the second-largest city in Gujarat, is one of the fastest growing tier-II cities in India. It is also the administrative capital of the Surat district. Ranked among the largest urban agglomerations in India, the city is a hub for numerous sectors of economy, most notably the diamond, textile and silk industries. For this reason, Surat is also known as the Diamond City, Textile City and Silk City of India.
Besides diamond and textile units, the other major industries thriving in the city are information technology, education and healthcare.
Geographically, Surat lies on the banks of the Tapti River. It is surrounded by the Bharuch and Narmada districts in the north, the Navsari and Dang districts in the south and the Gulf of Cambay in the west. Surat experiences a tropical Savanna climate which is strongly influenced by the Arabian Sea.
The presence of a strong industrial sector in Surat invites an influx of migrants from across the country. Affordable prices, convenient public transport, serene ambience, excellent education facilities, great employment and self-employment potentials and entertainment facilities have contributed to Surat’s booming real estate market.
Stats and Facts
The population of Surat, as per the provisional reports of the 2011 Census, is 4,462,002. The urban/metropolitan population, on the other hand, is 4,585,367
As per the Census 2011 reports, Surat has a sex ratio of 758 per 1000 males. The child sex ratio is 813 per 1000 boys
The average literacy rate in the city is 89.03%
The city of Surat was previously known as Suryapur
Surat ranked 8th in India with a GDP of $40 billion in fiscal year 2011-2012
The city accounts for 90% of the world’s total rough diamond cutting and polishing and 99.99% of India’s total rough diamond cutting and polishing
The city of Surat ranks as the 3rd cleanest city in India
Diamond and Textile Industries
The city is known for its diamond and textile industries
Surat is the largest manufacturer of clothes in India. Apart from producing world-class synthetic textiles, Surat is also known for producing silk
The Federation of Surat Textile Traders Association (FOSTTA) is an association of textile processing units of the Surat Textile Market
Surat has become an important center for industrial growth in India. Reputed companies like Ultratech, ONGC, Reliance Petrochemicals, Torrent Power, and Shell have set up their manufacturing units here
Some of the important brands of India like Vimal and Garden have also set up manufacturing units in Surat
Connectivity
By air, Surat connects to major Indian cities like Bangalore, Mumbai, Delhi, Chandigarh and Amritsar. The Surat Airport is located just 11 km from the city and the recently constructed terminal can handle 240 passengers on an hourly basis
The city is connected to National Highway 8 through a 16-km connector highway. National Highway 6, also known as the Surat–Kolkata Highway, passes through the city and connects it to Dhule, Amravati, Nagpur, Raipur, Sambalpur, Kharagpur and Kolkata. Through the national and state highways, Surat is connected across India
Surat can be easily reached by rail as well. The Western Railway zone and the Central Railway zone connect Surat to the major cities in India
Surat Civic Administration
Considered to be one of the wealthiest municipal corporations in India, Surat Municipal Corporation (SMC) is responsible for maintaining the city’s civic infrastructure as well as carrying out associated administrative duties
The city has 7 administrative zones, which are North, South, East, West, Southeast, Southwest and Central
The corporation is responsible for the provision and upkeep of basic services like roads, water, and sewage
A Corporation Commissioner heads the executive wing of the corporation
There are 20 Police stations in the city, with a Commissioner heading the Police force
Surat Infrastructure
Though not a metropolitan, the city can give most metros in India a tough competition. The infrastructure of Surat centers on the textile industry, medical base, information technology, transportation, tourism, electricity, communication and education. The economy being primarily industrial in nature, the real estate infrastructure has also remained strong.
Education and healthcare services in Surat are also quite remarkable. The district has a whole array of schools, colleges and universities located here. The same can be said about the massive network of hospitals in this region. The city is also home to several heavy engineering plants.
All Localities in About Surat
LOCAL AREAS
Athwalines
Surat Dumas Road
Ghod Dod Road
City Light
Vesu
Katargam
Adajan
Althan
Canal Road
VIP Road
Varachha
Kharwar Nagar
Rander Road
Rander
Navagam
Hazira – Adajan Road
Vishnu Nagar
Bhimrad
Dahin Nagar
Jahangir Pura
Bhestan
Saroli
Parvat Gam
Anand Mahal Road
Bardoli
LOCALITY
Pal Gam
Mota
Vishal Nagar
Olpad
Athwa Gate
Udhna
Amroli
Palsana
Dindoli
Palanpur Gam
Sachin
Pankaj Nagar
Jahangirabad
Sagrampura
Mota Varachha
Maroli
Parvat Patiya
Mahindra Pur
Godadara
Saniya Hemad
Khodiyar Nagar
Nanpura
Athwa
Kapodra
Gothan
Kamrej
LOCALITY
Salabatpura
Majura Gate
Kadodara
Laskana
Patel Nagar
Pandesara
Limbayat
Gopipura
Mughal Sarai
Rustampura
Bamroligam
Begampura
Kim
Kosamba
Kadodara Nagar
Bhatar
Shahpore
Kumbharia Gam
Nana Varachha
Mahuva
Chowk Bazar
Sayan
Haripura
Mahadev Nagar
Vidhey Nagar
Umarwada
LOCALITY
New City Light
Tadwadi
Punagam
Sima Nagar
Karamala
Mandvi
Dabholi
Magob
Limla
Shakti Nagar
Palanpur Jakatnaka
Pasodara
Nanavat
Narthan
Vareli
Dumas
Navsari Road
Narotam Nagar
Hazira
Uttran
New City Light Road
Ichchhapor
Ambanagar
Masma
Mosali