Skip to content

Seller Acquisition – Marketplace or B2B and B2C eCommerce Platform Agency in Surat

    Seller Acquisition – Marketplace or B2B and B2C eCommerce Platform

    Seller Acquisition – Marketplace or B2B and B2C eCommerce Platform

    How to Attract Sellers on Your Virtual Multi Vendor Marketplace

    Fulcrum is here when you are ready to expand your business or realign company resources. Whether buying or selling, we can help you successfully navigate through the acquisition process. Our team has more than one billion hours of managed fieldwork and on ground work experience and more than 10 years of experience working with  across industries. In short, we know a lot of on ground work people, which is an invaluable resource in any industry. Looking to buy or sell? You’ve come to the right place. We’ll connect you with the acquisition partners that make sense for your business.

    Field Sales Teams

    Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:

    • Planning of target cities, markets and categories
    • Representatives should be based in the territory
    • Field teams hiring, training and operations management
    • Develop a field deployment plan
    • Local languages spoken team
    • Seller Acquisition Agent Support, Freelance support
    • End-to-end seller onboarding and reporting to client
    • Daily Acquisition report and Target Planing
    • Follow-up

    Seller Training And Support Service

    • Registration and KYC
    • Provide training and awareness of products and services
    • Motivating merchants
    • Cataloging – Products Upload
    • Account Management Training

    Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace.

    Work Experience

    # Marketplaces OR E-commerce

    # On-demand Service Platforms

    # Utility Platforms

    # Payment and Fintech Apps

    # Online Business Directory

    # Education And Learning Platform

    # Content Distribution Platforms

    We will also help the leadership team build business plans, deliver industry insights and best practices, and identify new opportunities to improve the customer base and business.

    Ownership of day-to-day operations to ensure all deliverables are met in time and the onboarding team are never short of high quality leads
    We will be responsible for lead generation, successful onboarding, incubation and growth of these sellers on Client Marketplace or eCommerce Platform

    Merchant Acquisition 

    Retailer Acquisition

    Seller  Acquisition

    Customer Acquisition

      • Focus on acquiring high value sellers to join and start selling on portal
      • Responsible for managing relationship with sellers after acquisition including supporting the onboarding and incubation process for these sellers.
      • Provide market insights from seller’s’ perspective, including understanding products, sellers, market & competitor dynamics

    The project successfully met its objectives and the key highlights were as follows:

    • New sellers were on-boarded for different categories across 20+ cities
    • There was no compromise on seller quality and quality of sellers increased as desired by client
    • Detailed training and effective management of the filed teams ensured high productivityApproachThe key activities in project execution were as follows:

    Approach

    The key activities in project execution were as follows:

    Project team hiring and onboarding – We hired project team members who were from e-commerce background and had significant experience in e-commerce merchant acquisition and onboarding

    Detailed training program and development of objection handling documents – We conducted a detailed training and induction program for each sales team member and each of them was given a FAQ document for ready reference and fast sales closures

    Elevation of top performers – The top performing sales persons were elevated to Team Leader position resulting in higher motivation, better people management and more closures

    Setting up your Seller Acquisition

    Setting up your Seller Acquisition

    • Prepare your seller acquisition goals
    • Define your target sellers
    • Find the sellers that match your needs
    • Reach out ( Offer ) and bring them in
    • Track your key success metrics

    Get in touch with us

    Let us help you plan and execute a great marketing strategy.


    Contact Us

    Seller Acquisition – Marketplace or B2B and B2C eCommerce Platform Agency in Pimpri Chinchwad

    About Surat

    Surat, the second-largest city in Gujarat, is one of the fastest growing tier-II cities in India. It is also the administrative capital of the Surat district. Ranked among the largest urban agglomerations in India, the city is a hub for numerous sectors of economy, most notably the diamond, textile and silk industries. For this reason, Surat is also known as the Diamond City, Textile City and Silk City of India.

    Besides diamond and textile units, the other major industries thriving in the city are information technology, education and healthcare.

    Geographically, Surat lies on the banks of the Tapti River. It is surrounded by the Bharuch and Narmada districts in the north, the Navsari and Dang districts in the south and the Gulf of Cambay in the west. Surat experiences a tropical Savanna climate which is strongly influenced by the Arabian Sea.

    The presence of a strong industrial sector in Surat invites an influx of migrants from across the country. Affordable prices, convenient public transport, serene ambience, excellent education facilities, great employment and self-employment potentials and entertainment facilities have contributed to Surat’s booming real estate market.

    Stats and Facts

    The population of Surat, as per the provisional reports of the 2011 Census, is 4,462,002. The urban/metropolitan population, on the other hand, is 4,585,367
    As per the Census 2011 reports, Surat has a sex ratio of 758 per 1000 males. The child sex ratio is 813 per 1000 boys
    The average literacy rate in the city is 89.03%
    The city of Surat was previously known as Suryapur
    Surat ranked 8th in India with a GDP of $40 billion in fiscal year 2011-2012
    The city accounts for 90% of the world’s total rough diamond cutting and polishing and 99.99% of India’s total rough diamond cutting and polishing
    The city of Surat ranks as the 3rd cleanest city in India
    Diamond and Textile Industries

    The city is known for its diamond and textile industries
    Surat is the largest manufacturer of clothes in India. Apart from producing world-class synthetic textiles, Surat is also known for producing silk
    The Federation of Surat Textile Traders Association (FOSTTA) is an association of textile processing units of the Surat Textile Market
    Surat has become an important center for industrial growth in India. Reputed companies like Ultratech, ONGC, Reliance Petrochemicals, Torrent Power, and Shell have set up their manufacturing units here
    Some of the important brands of India like Vimal and Garden have also set up manufacturing units in Surat
    Connectivity

    By air, Surat connects to major Indian cities like Bangalore, Mumbai, Delhi, Chandigarh and Amritsar. The Surat Airport is located just 11 km from the city and the recently constructed terminal can handle 240 passengers on an hourly basis
    The city is connected to National Highway 8 through a 16-km connector highway. National Highway 6, also known as the Surat–Kolkata Highway, passes through the city and connects it to Dhule, Amravati, Nagpur, Raipur, Sambalpur, Kharagpur and Kolkata. Through the national and state highways, Surat is connected across India
    Surat can be easily reached by rail as well. The Western Railway zone and the Central Railway zone connect Surat to the major cities in India
    Surat Civic Administration

    Considered to be one of the wealthiest municipal corporations in India, Surat Municipal Corporation (SMC) is responsible for maintaining the city’s civic infrastructure as well as carrying out associated administrative duties
    The city has 7 administrative zones, which are North, South, East, West, Southeast, Southwest and Central
    The corporation is responsible for the provision and upkeep of basic services like roads, water, and sewage
    A Corporation Commissioner heads the executive wing of the corporation
    There are 20 Police stations in the city, with a Commissioner heading the Police force
    Surat Infrastructure

    Though not a metropolitan, the city can give most metros in India a tough competition. The infrastructure of Surat centers on the textile industry, medical base, information technology, transportation, tourism, electricity, communication and education. The economy being primarily industrial in nature, the real estate infrastructure has also remained strong.

    Education and healthcare services in Surat are also quite remarkable. The district has a whole array of schools, colleges and universities located here. The same can be said about the massive network of hospitals in this region. The city is also home to several heavy engineering plants.

    All Localities in About Surat

    LOCAL AREAS

    Piplod
    Athwalines
    Surat Dumas Road
    Ghod Dod Road
    City Light
    Vesu
    Katargam
    Adajan
    Althan
    Canal Road
    VIP Road
    Varachha
    Kharwar Nagar
    Rander Road
    Rander
    Navagam
    Hazira – Adajan Road
    Vishnu Nagar
    Bhimrad
    Dahin Nagar
    Jahangir Pura
    Bhestan
    Saroli
    Parvat Gam
    Anand Mahal Road
    Bardoli
    LOCALITY
    Pal Gam
    Mota
    Vishal Nagar
    Olpad
    Athwa Gate
    Udhna
    Amroli
    Palsana
    Dindoli
    Palanpur Gam
    Sachin
    Pankaj Nagar
    Jahangirabad
    Sagrampura
    Mota Varachha
    Maroli
    Parvat Patiya
    Mahindra Pur
    Godadara
    Saniya Hemad
    Khodiyar Nagar
    Nanpura
    Athwa
    Kapodra
    Gothan
    Kamrej
    LOCALITY
    Salabatpura
    Majura Gate
    Kadodara
    Laskana
    Patel Nagar
    Pandesara
    Limbayat
    Gopipura
    Mughal Sarai
    Rustampura
    Bamroligam
    Begampura
    Kim
    Kosamba
    Kadodara Nagar
    Bhatar
    Shahpore
    Kumbharia Gam
    Nana Varachha
    Mahuva
    Chowk Bazar
    Sayan
    Haripura
    Mahadev Nagar
    Vidhey Nagar
    Umarwada
    LOCALITY
    New City Light
    Tadwadi
    Punagam
    Sima Nagar
    Karamala
    Mandvi
    Dabholi
    Magob
    Limla
    Shakti Nagar
    Palanpur Jakatnaka
    Pasodara
    Nanavat
    Narthan
    Vareli
    Dumas
    Navsari Road
    Narotam Nagar
    Hazira
    Uttran
    New City Light Road
    Ichchhapor
    Ambanagar
    Masma
    Mosali

    Marketing Services

    Feet On Street
    Door To Door Marketing
    Face to Face Marketing
    Street Marketing
    Field Marketing
    Direct To Retailer Sales
    Strategic Field Marketing
    Marketing Strategy
    Trade Marketing
    Marketing Team
    Sales & merchandising
    Shopper  & Retail Marketing
    Direct sales
    Sales promotion
    Trade sales promotions
    Promotions team
    Leaflet distribution
    Telemarketing

    Brand Promotions

    Brand Strategy

    Brand Activation
    BTL Activation
    In-Shop Activation
    Product launches
    Rural Area Activities
    Free Sampling Activities
    Demonstration Activities

    Events

    Market Research
    Field Research
    Advertising Market Research
    Compensation Survey
    Tele Research
    Test Marketing
    Brand Market Research
    Market Feedback
    Survey Data Collection
    Customer Satisfaction Studies
    Industrial Market Research
    Mystery Shopping
    Retail Audit
    Customer Acquisition

    Merchant Acquiring

    Telemarketing

    Telesales Person
    Telemarketing
    Telesales
    Telesales Account Manager
    Inbound/outbound lead generation
    Post-sale follow-up services
    Surveys
    Appointment setting
    Dealers Appointment making
    Welcome/impact calls
    Account activation
    Building a Database of Sales Leads
    Business Development Manager
    Client acquisition
    Cold calling
    Customer acquisition
    Lead Generation

    Open chat
    1
    Scan the code
    Hello
    Can we help you?