Selling online
Create an online shop
 The key issues to consider when creating an online shop and selling your products and services online, including the benefits and how to get started
 Accepting online payments
 How online payments work and how to set up a payment facility
 Fulfilling online orders
 The main issues to consider when delivering products to online customers once a purchase has been made including how to implement a fulfilment service
 Planning for e-commerce
 What to consider when setting up e-commerce systems in your business and how to make the most of e-commerce opportunities
 Common e-commerce pitfalls
 Common factors that result in e-commerce systems not achieving their full potential and how to overcome the challenges and pitfalls of selling online
 Selling through online marketplaces
 The main benefits of selling through online marketplaces such as eBay and Amazon and advice on how to get started selling
 E-marketplaces, online auctions and exchanges
 Understand what e-marketplaces are and decide if they are appropriate for your business