About Nagpur
The largest city in central India, Nagpur is a rapidly growing metropolis. It’s one of India’s most industrialized cities, besides being the 13th largest urban agglomeration and the 13th most populous city in India. During the winters, Nagpur is the seat of the annual winter session of the Maharashtra state assembly. Politically, it’s an important city as it lies in the Vidarbha region of Maharashtra and forms its commercial and political center. Famous for the Nagpur Orange and being a major trade center for oranges cultivated in the region, Nagpur is also called the Orange City. It also has a lush cover of green, which often helps it rank highly among cities in environmental preservation. Fruit and greenery aside, infrastructure development in Nagpur is on the rise. The Multi-Modal International Cargo Hub and Airport at Nagpur is a major development project in the pipeline.
Facts And Figures
The population of Nagpur as per the provisional reports of Census India, 2011 stands at 2,405,421. The urban/metropolitan population, on the other hand, is 2,497,777. Sex ratio in Nagpur is 961 per 1000 males. Child sex ratio is 921 per 1000 boys. Both sex ratio and child sex ratio are above the national average of 940 per 1000 males and 914 per 1000 boys, as per the Population Census of 2011. Nagpur’s average literacy rate is 93.13%. Literacy rates in males and females are 96.16% and 89.99% respectively. The city has a strong education base, with over 8,600 engineers, 1,000 MBA students and 800 MCA students graduating every year. Gond King Bakht Buland Shah of Devagad founded Nagpur in 1702 AD. It was made the capital of the central province under British Raj in the 19th century. Today, Nagpur’s real estate landscape perfectly blends the old world charm with the modernity of the present times. Besides the oranges, Nagpur is also famous for its cotton production. Nagpur has also been called the Tiger Capital of India because of the large number of wildlife sanctuaries and national parks situated in and around the district.
Industrial Sector
The Butibori industrial area, which is the largest industrial area in Asia, forms the backbone of Nagpur’s economy. Synthetic polyester yarn is the major produce in the Butibori industrial area. The prominent industrial companies in Nagpur are KEC, Hyundai Unitech, ACC Nijon Casting Limited, Videocon Washing Machine plants, and major textile units. The Hingna Industrial Estate located to the west of the city, hosts as many as 900 small and medium-scale plants, including Bajaj Auto Group, Mahindra and Mahindra, Vicco Laboratories and Ajanta Toothbrushes. Nagpur is rich in natural resources, therefore mining is a major activity in this region. One of Coal India’s eight fully-owned subsidiaries, Western Coalfield Limited has its head office in Nagpur.
Connectivity
Nagpur connects to major cities like Mumbai, Delhi, Bangalore, Pune and Hyderabad, and to prominent international cities like Sharjah, Doha and Bangkok through the Babasaheb Ambedkar International Airport. The airport is situated just 7 km from the city center. Being centrally located, Nagpur is connected to the four major Indian metropolises, Mumbai, Chennai, Delhi and Kolkata by road as well. A total of 160 trains are known to halt at Nagpur. Two major national highways, Hajira-Kolkata (NH 6) and Kanyakumari-Varanasi (NH 7) pass through the city. Nagpur also lies at the junction of two Asian highways, AH43 and AH46. The Nagpur-Aurangabad-Mumbai expressway is a new state highway, which significantly reduces the distance travelled through NH 3 and NH 6. The Nagpur metro rail project has already been sanctioned by the state government.
Nagpur Civic Administration
Nagpur Municipal Corporation (NMC) is responsible for the civic administration in Nagpur. It works in partnership with Nagpur Improvement Trust (NIT) and develops and maintains civic infrastructure and new urban areas. The corporation is headed by the Mayor of the NMC. The city of Nagpur is divided into 13 talukas and 1874 villages. There are 13 panchayat samitis, 778 gram panchayats, 10 nagar parishads and 1 katak mandal. The city is divided into 10 zones comprising 145 wards. A corporator heads each ward. Nagpur has 59 police stations and 121 police outposts.
Nagpur Infrastructure
Although Nagpur is a Tier II city, its urban infrastructure is comparable to many of the Tier I cities. The excellent IT infrastructure in Nagpur, besides its convenient geographic location, has made it one of the favorable IT destinations in the country. Recognizing this, the city’s development plans indicate a shift in focus to the creation of ICT infrastructure. There is a lot of potential, therefore, in terms of IT, ITES and healthcare services. The water supply system in Nagpur is robust. The per-capita availability of water in Nagpur is high as well, at 200 lpcd. The city is moving towards 100% availability of water on every day of the week. A water and energy audit process has been planned for this purpose.
Sales: We sell products and services to businesses of all sizes through various marketing channels and divisions.
Sales are processed through multiple channels consisting of website sales, internet sites, direct marketing catalogs, call center and outbound telephone account management; all supported by our network of supply chain and delivery operations in the Pune and Mumbai.
Field Sales: Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration.
Direct Selling : Fulcrum is the best marketing platform for bringing together the leading digital marketing competence with the best-in-class marketing solutions for direct selling and increasing sales. direct consumer selling method to reduce distribution costs because they have plentiful facilities to sell directly to their consumers. A manufacturer can sell goods to the consumers by opening his retail shop in mills site or by mail house to house selling or by engaging salespeople or by using advanced mechanical devices.
Door to door sales : Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies. Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts.
Sales Staff: Our team of skilful and detail-focussed sales and marketing professionals offer our Principal Suppliers and their brands dependable and sustainable long-term growth and profitability. From brand managers to area managers and knowledgeable in-store staff, we act as of our clients’ brands, ensuring the very best representation. We do more than the average distributor; together with our in-house team and our preferred partners, we also provide the very best in media, digital, marketing, advertising and field services.
B2B Sales: We do things differently by focussing more on digging deep into the detail and finding continual improvements to pursue service and value excellence. Our established expertise and authentic B2B Sales relationship building with our stakeholders offers our clients complete confidence in our management, infrastructure, support, advice and innovation.
GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
Door To Door Marketing : Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Marketing Services: Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field. We know from experience that one size does not fit all and therefore, we take a flexible marketing approach.In many cases, customized solutions are best and our propriety tools are used to complement the customized marketing.
Direct Marketing: We know how to maximise direct marketing to set you apart from the competition and get fantastic results.