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Field Marketing Agency in Pune

    Field Marketing

    Fulcrum’s Marketing is Delivering the RIGHT PRODUCT, at the RIGHT PRICE, through the RIGHT CHANNEL, to the RIGHT AUDIENCE, at the RIGHT TIME!”

    FIELD MARKETING

    As the name suggests field marketing is marketing your brand’s product directly on to the field that is marketing in front of end customers. Field marketing is most common form of traditional marketing. Field marketing does not include only direct selling, it also includes collecting feedback, conducting audits, organising events to promote the brand.

    Field Marketing involves providing and managing highly skilled and trained people to conduct brand-building strategic (long-term) or tactical (short-term) campaigns on behalf of clients. We provide the field marketing staff to work on our clients’ behalf and we manage them. They are known as ‘brand ambassadors’ and they are employed directly by us.

    AIM

    The aim behind field marketing may vary from company to company but the most common aim of field marketing is to create brand awareness, increase direct sales, or to build customer relationship.

    field marketing

    PRODUCT DEMONSTRATIONS

    This is a good form of marketing to create brand awareness and to convert non-users into users of your product or service.According to the product or the service we create a plan to offer demos of your product/service to the potential customers.

    If the product is consumable good we offer free samples to the potentials customers and then convince them to buy your product. If the customer gets free demo he/she never rejects the offer and if they like the product they buy immediately.

    If you offer a service or a non-consumable product we give the potential customers a hands on experience so that if they love the product/ service they can buy it immediately.

    GUERRILLA MARKETING

    This name is taken form a war tactic known as guerrilla tactics where the enemies are attacked in most unexpected way. Guerrilla marketing does the same it targets the customers at the unexpected time and way surprisingly.

    We have people who create catchy and unique content. Content is important in this type of field marketing. We plan and pitch customers where they expect us less. This surprise element surely works because this creates curiosity in people’s mind about the product/service.

    RETAIL AUDITING

    This process is not directly related to selling. Retail auditing includes inspection of your product according to the criteria provided by the clients.eg- how the shelf is arranged in the store, where is your product placed etc.

    We conduct such audits for the clients and provide them a detailed report about how their marketing material is used in the market and how their brand in represented by their promoters.

    DIRECT SELLING

    This is the form of selling where the brand representatives sell the product to the consumer directly at the point of interaction.

    We organise promotional events, kiosks, door to door selling campaigns, retail marketing, face to face marketing etc where our representatives sell directly to the customers.

    WHAT WE DO FOR YOU?

    Apart from this we also offer a range of field marketing services depending on the client’s requirements, these include:

    Feet on Street Team
    Field Sales Team
    Brand Awareness/Leafleting
    Data capture/Providing quotes
    Auditing
    Sampling/Demonstrating
    Merchandising
    Roadshows/Events
    Mystery Shopping
    Logistical Support Services
    Retail Staff Training

    Field Marketing Agency in Pune

    PUNE

    Pune,  is the second largest city in the state of Maharashtra and the seventh most populous city in India, with an estimated population of 7.4 million as of 2020.23 It has been ranked as “the most livable city in India” several times.24 Along with the municipal corporation limits of PCMC and the three cantonment towns of Camp, Khadki and Dehu Road, Pune forms the urban core of the eponymous Pune Metropolitan Region (PMR).25

    According to the 2011 census the urban area had a combined population of 5.05 million whilst the population of the metropolitan region was estimated at 7.4 million.9 Situated 560 metres (1,837 feet) above sea level on the Deccan plateau on the right bank of the Mutha river,26 Pune is also the administrative headquarters of its namesake district.The largest city of Maharashtra, Pune contributes a GDP(PPP) of $78 billion.

    About Pune

    Pune is situated to the west of Maharashtra and is the eighth largest metropolis in the country. Considered as the second largest city of Maharashtra, Pune is tagged as one of the fastest developing real estate market of India.
    Pune has been called by a number of sobriquets, popular among them include pensioner’s paradise, Queen of the Deccan, and Oxford of the East. One of the historical cities of the nation, Pune is endowed with a shining past, a ground breaking present and an auspicious future.
    One of the fastest growing cities of west India, Pune is blessed with traditional old economy industries that continue to play a pivotal role towards growth and development. Government and private sector, Research Institutes, Manufacturing, Information technology and Automobile are the pillars of Pune’s economy. Rapid growth of its industrial sector has made property in Pune one of the prime hot spots of recent times.
    In the last few years, Pune has witnessed defence, engineering and other crucial sectors making it their headquarters, transforming it into a major industrial centre. Considered as the greenest urban areas of the nation, Pune has more than 40% of its area covered by greenery which is slowly reducing due to high demand for property in Pune and boom in Pune Real estate.

    Pune Real Estate market

    Considered as an end-user market, the real estate prices in Pune are generally high and increasing. Increased input cost of the developers, together with rise in investor’s demand from the peripheral locations is what drives the property in Pune and the overall Pune real estate sector.
    Though the maximum demand for property in Pune was encountered in the Rs 30-Rs 40 lakh category, the supply of apartments, flats for sale was not up to the mark. The Rs 40-60 lakh category witnessed the maximum inventory supply. In comparison to the last year, carpet and built-up area in the city have elevated by 25-30%. This is further expected to increase with property in Pune vying for more luxury segment.
    Demand for residential apartments in West Pune is emerging from the IT hub, which is located in the Rajiv Gandhi InfoTech Park, Hinjewadi. Demand in East Pune is mainly being driven by CBDs in Viman Nagar, Cyber City, Kharadi and Magarpatta.
    Key builders in Pune are Mittal Brothers, Kumar Properties, Gagan Properties, Rohan Builders, Namrata Group, Ranjeet Developers, Paranjpe Schemes, Kolte Patil Developers, Kohinoor Group, Goel Ganga Group.
    Key projects of Pune are Hillside Urban, Magarpatta Nanded City, Mittal Akshardham, Amrapali Aurum Towers, Nitron Landmark, Gokhale Group Anandban, Tanish Pride, DSK Kasturi, D. R. Gavhane Ankur, SKD Shiv Samruddhi, Vishwa Vinayak Residency, P4 Ventila, Aarav Balboa Avenue, DSK Gandhakosh, Shamaprasad Mukharjee CHSL, JM Adi Amma Bliss, Ravima Feel Bliss, Aditi Splendor Residency, Magnum lifestyle, Chandrarang La Melosa, Shraddha Landmark Kanchi Enclave, EDEN LA’MONTE CARLO, Sai Raj Heights, Vastu Tejonidhi, Shroff Signature Heights Phase 2, Gagan Adira, Venkatesh Graffiti .
    Some of the most popular properties searched in Pune are 1 bhk flats in pune, plots in pune, villas in pune, 2 bhk flats in pune, 3 bhk flats in pune, house in pune, Flats in pune.

    Demographics:

    Going by the 2011 census, the urban population of Pune around 51 lakh. The estimated population includes towns such as Pimpri, Dehu, Khadki and Chinchwad. Consistent growth in the education and software sector has fuelled the influx of labours and workers from across the nation.
    As per PMC reports, the rising trend in migration to Pune from 1991 to 2001 was mainly to economic reasons. Migration to the city between 1991-2001 was estimated at 3.6 lakh that was calculated as 15% of Pune’s total population at the end of the decade. This will increase demand for Real estate in Pune.
    In regard to the rapid growth of the IT sector, migration between 2001-2011 remained constant at 12%, however it is expected to decline by 10% between 2011-2021 and by 8% between 2021-2026. This migration has also driven the demand for properties for rent and properties for sale in Pune.
    Information Technology

    After Bangalore, Pune has emerged as the potential destination to home the growing number of IT companies in the country. Hinjewadi in the west has emerged as a perfect destination for the upcoming IT/ITes companies in India, since it offers vast vacant land that is ideal for buil-to-suit offices.
    At present, the IT/ITes sector in Pune account for 75% of the total office space occupied. The pace at which the IT/ITes sector is flourishing in the city has triggered the construction activity in the office space market in the last decade, significantly.
    Currently, Pune is home to a number of IT/ITes giants, namely TCS, Infosys, Tech Mahindra, Wipro and Cognizant. The Rajiv Gandhi Infotech Park at Hinjewadi, Blueridge SEZ, Dlf Akruti IT SEZ and Embassy Techzone have changed the face of Pune into a major IT hub.

    Connectivity

    Indian highways and state highways constitute connectivity in Pune. National Highway 4 connects Pune to Bangalore, Mumbai and Kolhapur, while NH 9 joins the city to Hyderabad and NH-50 to Nashik. The State Highway connects the city to Aurnagabad, Ahmednagar and Alandi.
    India’s first six-lane high-speed expressway, the Mumabi-Pune Expressway, has changed the overall connectivity of the city. Built in 2002, the Expressway has reduced the travel time between Mumbai and Pune by 2 hours.
    Situated at Lohegaon, the Pune International Airport, regulated by AAOI offers domestic flights to major cities.
    Local trains in Pune connects it to Lonavala and Pimpri-Chinchwad, while the daily express trains links the city to Hyderabad, Kochi, Chennai, Kanpur, Jammu, Patna, Mumbai, Delhi, Coimbatore, Bangalore, Howrah etc.
    Pune Metro Rail is in talks with the DMRCL for a more sustained connectivity. The proposed metro is expected to a blend of underground and elevated sections and the initial routes are outlined between Vanaz-Ramwadi and Pimpri-Swargate.
    PMPML buses offer excellent transport service within the city and its suburbs. In addition to it, the Maharashtra State Road Transport Corporation also provides buses from main stations in Pune Station, Shivajinagar and Swargate to all the prime locations in Maharashtra.
    Pune civic administration

    Pune is administered by Pune Municipal Corporation. Comprising of 149 councilors, the corporation is regulated by the Mayor of Pune. The executive power is actually endowed with the Municipal Commissioner of the state.
    Along with the PMC, there are four different administrative bodies who work in sync to maintian order in the state. Such bodies include Khadki Cantonment Board (for Khadki), Dehu Road Cantonment Board (for Dehu Road), Pimpri-Chinchwad Municipal Corporation (for Pimprr-Chincwad)
    Pune is in talks with the state government to formulate Pune Metropolitan Regional Development Authority that would constitute corporations, municipal councils and other local government bodies of the city. This authority will oversee all Pune Real estate decisions.

    All Localities in Pune

    pune LOCAL AREAS

    Hadapsar
    Baner
    Pimpri
    Dhanori
    Wakad
    Dhayari
    NIBM
    Salisbury Park
    Bhosale Nagar
    Aundh
    Pashan
    Kothrud
    Shivajinagar
    Deccan Gymkhana
    Law College Road
    Pisoli
    Akurdi
    Anand Nagar
    Ashok Nagar
    Aundh Road
    Bajirao Road
    Balaji Nagar
    Bavdhan
    Bhawani Peth
    Bhekrai Nagar
    Bhugaon
    Bhukum
    Boat Club Road
    Bopodi
    Budhwar Peth
    Bund Garden Road
    Camp
    Chandan Nagar
    Chandani Chowk
    Dhankawadi
    Erandwane
    FC Road
    Ganesh Nagar
    Ganesh Peth
    Ganeshkhind
    Gokhale Nagar
    Guru Nanak Nagar
    Guruwar Peth
    Hingne Khurd
    Indira Nagar
    Kalewadi
    Kalyani Nagar
    Karvenagar
    Karve Road
    Kasba peth
    Katraj
    Kondhwa
    Kondhwa Budruk
    Lavale
    Lulla Nagar
    Mahrashi Nagar
    Market yard
    Model colony
    Mohammadwadi
    Mukund Nagar
    Mundhwa
    Nagar Road
    Narayan peth
    Nasrapur
    Padmavati
    Parvati Darshan
    Parvati Gaon
    Paud Road
    Fursungi
    Pirangut
    Prabhat Road
    Pune Cantonment
    Range Hills
    Rasta Peth
    Revenue Colony
    Sadashiv peth
    Sahakar Nagar
    Salunke Vihar
    Sangamvadi
    Satara Road
    Shaniwar Peth
    Shastri Nagar
    Shukrawar Peth
    Sinhagad
    Somwar Peth
    Swargate
    Thergaon
    Tilak Road
    Vadgaon Maval
    Vadgaon Budruk
    Wadgaon Sheri
    Vidyanagar
    Viman Nagar
    Vishrant Wadi
    Wagholi
    Wakadewadi
    Wanwadi
    Warje
    Yashvant Nagar
    Yerwada
    Loni Kalbhor
    Shetphal Haveli
    Chikhali
    Talawade
    Shivane
    Kharadi
    Dehu
    Bhor
    Chandkhed
    Induri
    Kamshet
    Daund
    Khadki
    Junnar
    Markal
    Rajgurunagar
    Khed
    Koregaon Park
    Dehu Road
    Manchar
    Sinhagad Road
    Hinjewadi
    Mulshi
    Mahalunge
    Alandi
    Alandi Road
    Balewadi
    Bhosari
    Chakan
    Chinchwad
    Dapodi
    Dighi
    Kasarwadi
    Landewadi
    Old Mumbai Pune Highway
    Nigdi
    Pimple Saudagar
    Pradhikaran
    Sanghavi
    Undri
    Lavasa
    Mandai
    J M Road
    Talegaon Dabhade
    Uday Baug
    Walvekar Nagar
    Ghorpadi
    Sopan Baug
    Keshav Nagar
    Tingre Nagar
    Magarpatta Road
    Khadakwasla
    MIT Collage Road
    Ideal Colony
    Manjri
    Sukh Sagar Nagar
    Ambegaon Budruk
    Rahatani
    Bibwewadi
    BT Kawade Road
    Ravet
    Pashan Sus Road
    Ramtekdi
    Ingale Nagar
    Sasane Nagar
    Pimple Nilakh
    Tathawade
    Pimpri Chinchwad
    Nasrapur Velha Road
    Wai
    Lohegaon
    Yavat
    Chourainagar
    Malegaon
    Kiwale
    Taljai
    Jambhul
    Veerabhadra Nagar
    Moshi
    Shikrapur
    Handewadi Road
    NIBM Annexe
    Moshi Pradhikaran
    Sainath Nagar
    Pawna Nagar
    Panshet
    Khed Shivapur
    NIBM Road
    Ranjangaon Karanjawane Road
    Magarpatta
    Baramati
    Pune Nashik Highway
    Kondhwa Saswad Road
    Shreehans Nagar
    Koregaon
    Spine Road
    Pune Sholapur Road
    Jejuri
    Shirwal
    Kharadi Bypass Road
    Pimple Gurav
    Purandar
    Senapati Bapat Road
    Narhe
    Gahunje
    Mundhwa Road
    Shirur
    Marunji
    Velhe
    University Road
    Mamurdi
    Uruli Kanchan
    Uruli Devachi
    Handewadi
    Rambaug Colony
    Kanhur Mesai
    Maan
    Kondanpur
    Saswad
    Nande
    Kondhawe Dhawade
    Wadebolai
    Mumbai Pune Expressway
    Uttam Nagar
    Punawale
    Dattavadi
    MG Road
    Ranjangaon
    Sanaswadi
    Mangalwar Peth
    Kirkatwadi
    Fatima Nagar
    Raviwar Peth
    Lonikand
    NDA Road
    Indapur
    Gultekdi
    Sus
    Sangvi
    Vithalwadi
    Shirgaon
    Wadaki
    Narayangaon
    Theur
    Wadegaon
    Nerhe
    Kanhe
    Bhusari Colony
    Padvi
    Nanded
    Charholi Budruk
    Katraj Kondhwa Road
    Ganga Dham
    Khamundi
    Dhanore
    Talegaon Dhamdhere
    Kolhewadi
    Sarola
    Shewalwadi
    Pingori
    Sanjay Park
    Paud
    Kavade Mala
    Shankar shet road
    Ashtapur
    Baner Pashan Link Road
    Agarkar Nagar
    Kondhapuri
    Mahatma Phule Peth
    Bakori
    Kalas
    Ketkawale
    Walhe
    Chimbali
    Alephata
    Bope
    Chande
    Lokamanya Nagar
    Yewalewadi
    Kelawade
    Hinjawadi Phase I
    Mahalunge Ingale
    Ambarwet
    Rihe
    Wadgaon Budruk
    Kasar Amboli
    Kasarsai
    Bhilarewadi
    Kesnand
    Ghotawade
    Somatne Phata
    Nanekarwadi
    Awhalwadi
    Gudhe
    Narayanpur
    Malshiras
    Donaje
    Alandi-Markal Road
    Nimgaon Mhalungi
    Ambavane
    Valane
    Uravade
    Mohari BK
    Bhaginghar
    Tambhad
    Sonde Karla
    Kodawadi
    Misalwadi
    Koregaon Bhima
    Dive
    Lohagad
    Medankarwadi
    Wadki
    Kolvan
    Karmoli
    Pargaon
    Dhangarwadi
    Parner Pune Highway
    Bahul
    Bopgaon
    Morgaon
    Kolwadi
    Bhoirwadi
    Sate
    Bopkhel
    Vadhu Budruk
    Shindaone
    Pimpalgaon Tarf Khed
    Boripardhi
    Somatane
    Holewadi
    Shiroli
    Kurkumbh
    Jalochi
    Charholi Khurd
    Nighoje
    Baner Bypass Highway
    Otur
    Ambegaon Khurd
    Moi
    Walati
    Jambhulwadi
    Tukai Darshan
    Darumbre
    Karanja Vihire
    Parvati Paytha
    Vadgaon Sheri
    Mangadewadi
    Kunjirwadi
    Kadus
    Sadar Bazaar
    Aambethan
    Uksan
    Dahiwadi
    Haveli
    Talegaon chakan Road
    Baner Annexe
    Talegaon Varale Road

    Marketing Services

    Feet On Street
    Door To Door Marketing
    Face to Face Marketing
    Street Marketing
    Field Marketing
    Direct To Retailer Sales
    Strategic Field Marketing
    Marketing Strategy
    Trade Marketing
    Marketing Team
    Sales & merchandising
    Shopper  & Retail Marketing
    Direct sales
    Sales promotion
    Trade sales promotions
    Promotions team
    Leaflet distribution
    Telemarketing

    Brand Promotions

    Brand Strategy

    Brand Activation
    BTL Activation
    In-Shop Activation
    Product launches
    Rural Area Activities
    Free Sampling Activities
    Demonstration Activities

    Events

    Market Research
    Field Research
    Advertising Market Research
    Compensation Survey
    Tele Research
    Test Marketing
    Brand Market Research
    Market Feedback
    Survey Data Collection
    Customer Satisfaction Studies
    Industrial Market Research
    Mystery Shopping
    Retail Audit
    Customer Acquisition

    Merchant Acquiring

    Telemarketing

    Telesales Person
    Telemarketing
    Telesales
    Telesales Account Manager
    Inbound/outbound lead generation
    Post-sale follow-up services
    Surveys
    Appointment setting
    Dealers Appointment making
    Welcome/impact calls
    Account activation
    Building a Database of Sales Leads
    Business Development Manager
    Client acquisition
    Cold calling
    Customer acquisition
    Lead Generation

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