Campus Marketing Agency in Pune
Head back-to-school and connect students and key influencers with your brand on college campuses across the country using Fulcrum’s event staffing services.
Student Now, Loyal Customer Later
Increase Your Customer Base and Target College Students with Marketing
Campus marketing refers to the promotion of products, brands and ideas to the higher student population.
In order to sell your products or services to college students, you first have to reach them. You can do this by using successful marketing strategies. Fortunately, there are plenty of ways to reach college students and promote your brand. You can use campus brand ambassadors or create engaging and Host events , social media posts. In other words, there are many ways to grab the attention of college students and sell your products.
Build your brand’s credibility and recognition with a population that in the following years will constitute the majority of the market is seen as an investment by many companies. Essentially their goal is to translate a student today into a loyal customer in the following years.
There are several event marketing tactics that companies can use to connect with college students such as:
We help create stimulating events that offer free programs and activities for college students, while helping marketers reach this elusive audience.
Ways to Target College Students with Marketing
Are you ready to reach your target college student audience? Here are some ways to target college students with marketing:
- Hand out freebies, such as free brand products and company services
- Create social media posts with hashtags directed at local college students
- Host events on your company’s behalf
- Attend campus events as a company representative
- Hand out promotional materials
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How to Target College Students with Marketing
When it’s time to have a marketing brainstorming session, you want to zone in on your best target audience. College students fall within this category.
College students spend money on all types of products. In 2019, college students had a spending power of $376 billion! No matter what your brand is or what industry your products or services fall within, college students will likely be some of your best customers. As a result, you might wonder how to target college students with marketing?
In order to sell your products or services to college students, you first have to reach them. You can do this by using successful marketing strategies. Fortunately, there are plenty of ways to reach college students and promote your brand. You can use campus brand ambassadors or create engaging social media posts. In other words, there are many ways to grab the attention of college students and sell your products.
Ways to Target College Students with Marketing
Are you ready to reach your target college student audience? Here are some ways to target college students with marketing:
Establish a Campus Brand Ambassador Program
Many successful brands use campus brand ambassador programs to market their products to college students. The company staffs the brand ambassador program with college students who promote your products and services on their college campuses.
These in-person marketers use many strategies to get the word out on your company and brand products.
Brand ambassadors use the following marketing strategies to target college students and promote your products:
- Hand out freebies, such as free brand products and company services
- Create social media posts with hashtags directed at local college students
- Host events on your company’s behalf
- Attend campus events as a company representative
- Hand out promotional materials
You can task your brand ambassadors with job roles that work best for your company. And switch things up as you go!
Use Social Media Strategies
College students are big fans of social media. With this in mind, use social media whenever possible and target college students with your marketing.
Promote your brand products and services with eye-catching social media posts. This strategy gets your advertising messages out to a large group of people with little work on your end.
When you create social media posts for your target audience, keep hashtags in mind. Use the right hashtags to zone in on college students and tag them on products or services that might interest them. You can also assign social media jobs to your brand ambassadors.
Sponsor Fundraising Events on College Campuses
Another way to promote your brand with college students is to sponsor fundraising events on campus. Many colleges reach out to businesses and ask them to be event sponsors. You can sign up as an event sponsor, help a worthy cause, and get your brand name out there for all to see.
Some sponsorship opportunities are available every year while others are one-time events. However, both types of opportunities are excellent ways to target college students with marketing.
Hand Out Free Products to College Students
You want college students to remember your brand. As a result, you can accomplish this task by handing out free products.
By handing out samples, you’re providing college students with a way to try your products for free. If they like your products, they’ll remember your name and come back for more.
In addition, if you set up a campus ambassador program, provide your campus reps with products to hand out to students. Therefore, you can distribute products and college students will notice your brand.
Increase Your Brand Presence in Many Different Ways
When you plan your marketing strategy to target college students, use different techniques to increase your brand presence. You can start out slow and hire one or two campus brand ambassadors and pair that marketing strategy with social media posts. Or put out a full marketing campaign that features all types of advertising strategies.
Don’t limit college student marketing to one or two strategies. Explore many different marketing options and expand your reach on campuses across the nation.
Increase Your Customer Base and Target College Students with Marketing
College students are a prime target audience to focus on when you sell products and services. You can increase your customer base by gaining college students as customers. When you use a variety of marketing strategies, such as campus ambassador programs and product giveaways, your reach becomes even greater.
Learn more about starting your new brand ambassador program and the best ways to target college students with marketing with the help of Campus Commandos. Our team will show you how to roll out your brand ambassador program and promote your brand on campuses across the country.
Contact Campus Commandos today and take your marketing strategy to a whole new level!
PUNE
PUNE
Pune, is the second largest city in the state of Maharashtra and the seventh most populous city in India, with an estimated population of 7.4 million as of 2020.[23] It has been ranked as “the most livable city in India” several times.[24] Along with the municipal corporation limits of PCMC and the three cantonment towns of Camp, Khadki and Dehu Road, Pune forms the urban core of the eponymous Pune Metropolitan Region (PMR).[25]
According to the 2011 census the urban area had a combined population of 5.05 million whilst the population of the metropolitan region was estimated at 7.4 million.[9] Situated 560 metres (1,837 feet) above sea level on the Deccan plateau on the right bank of the Mutha river,[26] Pune is also the administrative headquarters of its namesake district.The largest city of Maharashtra, Pune contributes a GDP(PPP) of $78 billion.
HISTORY
Pune was part of the Jagir (fiefdom) granted to Maloji Bhosale in 1599 for his services to the Nizamshahi (Ahmadnagar Sultanate).[39] Pune was ruled by the Ahmadnagar Sultanate until it was annexed by the Mughals in the 17th century. Maloji Bhosale’s grandson, Chhatrapati Shivaji Maharaj, the founder of the Maratha Empire, was born at the fort of Shivneri, about 90 km from Pune.[40] It changed hands several times between the Mughals and the Marathas in the period 1680 to 1705.
After the destruction of the town in raids by the Adil Shahi dynasty in 1630 and again between 1636 and 1647, Dadoji Konddeo, the successor to Dhadphale, oversaw the reconstruction of the town. He stabilised the revenue collection and administrative systems of the areas around Pune and the neighbouring Maval region. He also developed effective methods to manage disputes and to enforce law and order.[41] The Lal Mahal was commissioned in 1631 and construction was completed in 1640 AD.
GEOGRAPHY
Pune is situated at approximately 18° 32″ north latitude and 73° 51″ east longitude. The city’s total area is 15.642 sq. km.[80] By road Pune is 1,173 km (729 mi) south of Delhi, 734 km (456 mi) north of Bangalore, 570 km (350 mi) north-west of Hyderabad and 149 km (93 mi) south-east of Mumbai.
Pune lies on the western margin of the Deccan plateau, at an altitude of 560 m (1,840 ft) above sea level. It is on the leeward side of the Sahyadri mountain range, which forms a barrier from the Arabian Sea. It is a hilly city, with Vetal Hill rising to 800 m (2,600 ft) above sea level. The Sinhagad fort is at an altitude of 1,300 metres (4,300 feet).
The old city of Pune is at the confluence of the Mula and Mutha rivers. The Pavana, a tributary of Mula river and Indrayani river, a tributary of the Bhima river, traverse the northwest suburbs of Pune.
ECONOMY
The second largest city of Maharashtra, Pune contributes a GDP(PPP) of $48 billion.[22] Pune has the fifth largest metropolitan economy and the sixth highest per capita income in the country.[129][130] The key sectors of the local economy are education, manufacturing and information technology (IT). Pune has historically been known as a center for higher education and has been referred to as the educational capital of India. In 2016, it was reported that nearly 500,000 students from across India and abroad study in Pune at nine universities and more than a hundred educational institutes.[131][132] It is known as Industrial powerhouse of Maharashtra. The city is widely known for its IT and manufacturing industries. Industrial areas are developed in Pimpri-Chinchwad, Chakan, Indapur, Ranjangaon etc.
It serves as headuqarters to Kirloskar Group, Bajaj Auto, Serum Institute of India, Tata BlueScope Steel, Bharat Forge, Kalyani Group, Tata Steel Processing and Distribution etc. Public sector undertakings such as Hindustan Antibiotics, Maharashtra State Agri and Rural Tourism Co-operative Federation Limited, Pune Mahanagar Parivahan Mahamandal Limited are based in the city. Pune is a major manufacturing and industrial hub. It has established industries in the fields of automobile, ekectronics & hardware, aerospace, pharmaceuticals, locomotives etc.
pune DISTRICT'S
The eighth largest metropolises in India, Pune is located in the state of Maharashtra. It is the second largest city in the state after Mumbai, and is an important city in terms of its economical and industrial growth. Once the hometown of Marathas and a centre of power for the Maratha Empire, the presence of the numerous edifices in Pune links to its rich and glorious past. The city leads as the ‘veritable heartland’ of cultural Maharashtra. Pune also has made its mark as the educational epicenter winning itself the sobriquet, ‘The Oxford of the East’. Not just that, it has a growing industrial hinterland, with information technology, engineering and automotive companies sprouting. The city is known for cultural activities like classical music, spirituality, theatre, sports, and literature. Pune is a pleasant travel getaway destination to spend a quiet holiday.
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Pune Municipal Corporation (PMC) is the civic body responsible for local government. It comprises two branches, the executive branch headed by the Municipal Commissioner, an IAS officer appointed by the Government of Maharashtra, and an elected deliberative branch, the general body, headed by the Mayor of Pune.[180] Municipal elections are held every five years to elect councillors, commonly known as “corporators”, who form the general body. The current general body of the PMC elected in February 2017 has 162 corporators representing 41 multi-member wards (39 with 4 corporators each and 2 with 3 each).[181] The general body, in turn, elects the mayor and the deputy mayor.
demographics
The city has a population of 3,124,458; while 5,057,709 people reside in the Pune Urban Agglomeration as of the 2011 census.[106] The latter was c. 4,485,000 in 2005. According to the Pune Municipal Corporation (PMC), 40% of the population lived in slums in 2001.[107]
Since Pune is a major industrial metropolis, it has attracted migrants from all parts of India. The number of people migrating to Pune rose from 43,900 in 2001 to 88,200 in 2005.[108] The sharp increase in population during the decade 1991–2001 led to the absorption of 38 fringe villages into the city.[109] The top five source areas of migrants are Karnataka, Uttar Pradesh, Andhra Pradesh, Gujarat, and Rajasthan. The Sindhis in the city are mostly refugees and their descendants, who came to the area after the partition of India in 1947. Initially they settled in the Pimpri area, which is still home to a large number of Sindhi people. However, they are also present in other parts of the city. As agriculture has dwindled in recent decades, immigration of the erstwhile rural peoples now accounts for 70 percent of the population growth.
| Pune population | |||
|---|---|---|---|
| Census | Population | %± | |
| 1901 | 153,320 | — | |
| 1951 | 488,419 | — | |
| 1971 | 856,105 | — | |
| 1981 | 1,203,351 | 40.6% | |
| 1991 | 1,566,651 | 30.2% | |
| 2001 | 2,540,069 | 62.1% | |
| 2011 | 3,124,458 | 23.0% | |
transport
Pune Suburban Railway (electric multiple units) (popularly called local trains) connect Pune to the industrial city of Pimpri-Chinchwad and the hill station of Lonavala. Daily express trains connect Pune to Mumbai, Nashik, Ahmedabad, Chennai, Delhi, Hyderabad, Nanded, Jaipur, Raipur, Nagpur, Visakhapatnam, Thiruvananthapuram, Kochi, Coimbatore, Bangalore, Allahabad, Kanpur, Howrah, Jammu Tawi, Vijayawada, Darbhanga, Goa, Gwalior, Varanasi, Bhubaneswar, Ranchi, Patna, and Jamshedpur. At Pune, there is a diesel locomotive shed and an electric trip shed.[227] Pune Railway Station is administered by the Pune Railway Division of Central Railways.
bus
Public buses within the city and its suburbs are operated by Pune Mahanagar Parivahan Mahamandal Limited (PMPML). PMPML operates the Rainbow BRTS system, the first of its kind in India, in which dedicated bus lanes were supposed to allow buses to travel quickly through the city. The project has turned out to be a failure, receiving little patronage from the local citizenry.[229] Maharashtra State Road Transport Corporation runs buses from stations in Wakdewadi, Pune station, and Swargate to all major cities and towns in Maharashtra and neighbouring states.
AIRPORT
Pune International Airport at Lohegaon is one of the busiest airports in India. The airport is operated by the Airports Authority of India. It shares its runways with the neighbouring Indian Air Force base. In addition to domestic flights to all major Indian cities, the airport has international direct flights to Dubai, operated by Air India Express, and SpiceJet. Pune International Airport at Lohegaon was ranked third best in the category of 5-15 million passengers by Airport Service Quality
RESEDENTIAL AREAS
BLANK MAM
market yard
Market Yard is a marketplace in the city of Pune. It is known for wholesale of the vegetables, fruits & flowers.
Market Yard was shifted originally from ‘khalchi mandai’ from the peth area in Pune in order to expand the vegetable and fruit supply throughout the Pune City.
It was in 1980, when the then chief minister Sharad Pawar shifted the APMC market from mandai in Budhwar peth to the existing Market Yard at Gultekdi. This was carried out under the guidance and efforts of Late. Murlidhar Pandharinath Ghule, a trader in the old APMC market.
SHOPPING MALL
Phoenix Market City is a shopping mall developed by Phoenix Mills Limited, located in Pune, Maharashtra. It was opened in January 2011[1] and is one of the largest malls in India, with a retail area of 1.19 million square feet.[2] It is located in the Vimannagar area of Pune.[3]
Phoenix Market City has four floors of retail space and several features such as a retail zone, a food court with fine dining restaurants and quick service restaurants and a nine-screen PVR Cinemas.
MOVIE THREATERS
The Bal Gandharva Ranga Mandir is a drama theatre with an auditorium and exhibition hall located in Shivajinagar area of Pune, India. It is named after Marathi singer and stage actor, Bal Gandharva.
PARKs
Just 2 km from the Pune Railway Station lies this popular retreat for people of all ages. The gardens are situated next to Fitzgerald Bridge and take their name from the bund, or dam, on the Mula river.
HOSPITALS
Jehangir Hospital is a 350-bed hospital in Pune, Maharashtra, India. Sir Cowasji Jehangir and Lady Hirabai Jehangir founded the hospital on 6 February 1946.
The Jehangir Nursing Home was set by Sir Cowasji and Lady Hirabai who donated the land to start the hospital. The villa was called Ready Money Villa but they named it after their son Jehangir who passed away that year. The hospital began with 8 beds and Eduljee H Coyaji[3] was asked to helm Pune city’s first private hospital in May 1946.
