Fulcrum provides top brands with nationwide & regional field marketing, on Ground Brand Activation, and field sales support to ensure sales objectives, research and engagement is achieved at targeted customer touch points.
As the name suggests field marketing is marketing your brand’s product directly on to the field that is marketing in front of end customers. Field marketing is most common form of traditional marketing. Field marketing does not include only direct selling, it also includes collecting feedback, conducting audits, organising events to promote the brand.
Field Marketing involves providing and managing highly skilled and trained people to conduct brand-building strategic (long-term) or tactical (short-term) campaigns on behalf of clients. We provide the field marketing staff to work on our clients’ behalf and we manage them. They are known as ‘brand ambassadors’ and they are employed directly by us.
Targeted field sales & field marketing campaigns
As Field Marketing Co We offers nationwide and regional field communications to retailers and consumers. Every Campaign is bespoke, enabling you to achieve your required outcomes.
The flexibility of turning campaigns on and off as required, with a host of services is beneficial for ROI and budget management.
The range of services we can provide are best discussed directly with us, to be tailor-made to meet your own particular objectives.
Our People
Right place, right time … right people. Committed and loyal people are vital to success, so it’s important that our team feels part of the overall business.
We can drive your brand sales through increasing awareness, sales order generation, availability & visibility at point of purchase:
Creative & Field marketing initiatives
On Field Sales Channel Support
Bespoke sales visits. Events.
Product placement. Training.
FMCG: Stock, compliance & pricing checks
Product presentation & training
Location promotions
Sampling
Demonstrations
Compliance Audits
Mystery Shopping
Retail Merchandising
Temporary Displays
POS Installation
Retail sales support visits
Direct to consumer promotions
On location training sessions
Research services – acquisition & retention
Comprehensive research. Focus groups.
Customer satisfaction surveys
Brand perception & customer satisfaction research
This is a good form of marketing to create brand awareness and to convert non-users into users of your product or service.According to the product or the service we create a plan to offer demos of your product/service to the potential customers.
If the product is consumable good we offer free samples to the potentials customers and then convince them to buy your product. If the customer gets free demo he/she never rejects the offer and if they like the product they buy immediately.
If you offer a service or a non-consumable product we give the potential customers a hands on experience so that if they love the product/ service they can buy it immediately.
This name is taken form a war tactic known as guerrilla tactics where the enemies are attacked in most unexpected way. Guerrilla marketing does the same it targets the customers at the unexpected time and way surprisingly.
We have people who create catchy and unique content. Content is important in this type of field marketing. We plan and pitch customers where they expect us less. This surprise element surely works because this creates curiosity in people’s mind about the product/service.
.This process is not directly related to selling. Retail auditing includes inspection of your product according to the criteria provided by the clients.eg- how the shelf is arranged in the store, where is your product placed etc.
We conduct such audits for the clients and provide them a detailed report about how their marketing material is used in the market and how their brand in represented by their promoters.
This is the form of selling where the brand representatives sell the product to the consumer directly at the point of interaction.
We organise promotional events, kiosks, door to door selling campaigns, retail marketing, face to face marketing etc where our representatives sell directly to the customers.
Pimpri-Chinchwad is a satellite city of Pune, India. Geographically, it is located at an altitude of 590 m (1,940 ft) above sea level, at a distance of about 15 km (9.3 mi) northwest of Pune.[12][13][14] As of the 2011 Census of India Pimpri-Chinchwad was the 18th most populous city in India with an population of 1.7 million. The industrial city came into existence after the state government decided to merge four gram panchayat of Pimpri, Chinchwad, Bhosari and Akurdi to form the Pimpri-Chinchwad Municipal Corporation.[15] The neighbourhood is home to extensive industry and is well known for its automotive, IT and manufacturing industry.
Chinchwad is noted for the shrine of Morya Gosavi, a prominent saint of the Ganapatya denomination of Hinduism that worships Lord Ganesha as the Supreme Being or its metaphysical concept of Brahman. Various sources place Moraya Gosavi between the 13th and 17th centuries CE.[19][20][21] The inscription on the temple records that its construction began in 1658 CE.
Chinchwad is the birthplace of the Chapekar brothers: Damodar Hari (1870–1898), Balkrishna Hari (1873–1899) and Vasudeo Hari, who assassinated W. C. Rand, a British civil service officer and the chairman of the Special Plague Committee of Poona (Pune), on 22 June 1897.[23][24]
Following the partition of India, the Government of India constructed 1,609 residences and laid out around 300 plots on 203 acres of land in the Pimpri area.[25] This area came to be known as Pimpri Camp is one of the 31 refugee camps in Bombay State (present day Maharashtra) set up during the period.
The area within the city limits is widely considered as ‘flat’ given the altitude varying between 530 and 570 m above sea level. The city is situated approximately at 18° 37′ north latitude and 73° 48′ east longitude bordering limits of Pune Municipal Corporation on the north and northwest. The historic centre is 15 km from each end.[28] Three rivers Pavana, Mula and Indrayani flow through this area. The base rock found throughout the city is Deccan trap basalt. Building stone is the only commercially important mineral found in the area.
he city experiences three seasons: summer, monsoon and winter. Typical summer months are February to May with maximum temperatures above 35 °C and reaching up to 42 °C on hotter days. The city receives most of its 722 mm of rainfall in the monsoon months of June to September. The temperature in the winter months of October to January ranges from 12 °C (min) to 30 °C (max), with night temperatures often falling below 10 °C.
Pune is one of the major industrial hubs in Asia and many of these industries are situated in PCMC limits.[40] The formation of MIDC in 1962 resulted in a constant process of industrial land acquisition and the creation of required support infratructure. Since then, there has been a massive influx of several European companies who continue to be keen on setting up manufacturing facilties in Pimpri-Chinchwad. It has a rapid growth in terms of the indutries and most of the major automobile companies and their headquaters are located here. There is also a rapid growth in the software and IT departments.
Industrialization started in 1954 with the arrival of India’s premier antibiotics research insitute Hindustan Antibiotics Limited.[41] PCMC is now home to the Indian operations of major automobile companies like Bajaj Auto, BEL Optronic Devices Limited, Daimler Chrysler, Force Motors, General Motors, Jaguar Land Rover, Kawasaki, Kinetic Engineering, Mahindra & Mahindra, Mercedes-Benz India, Premier Ltd., TATA Motors, Thermax and Volkswagen.[41]
In addition to this, several heavy industries such as Alfa Laval, Atlas Copco, ATS Automation Tooling Systems, Bharat Forge, Bosch, Bridgestone, Finolex Group, Forbes Marshall, Geberit, General Electric, Hyundai Heavy Industries, IKEA, KSB Pumps, Lear Corporation, Lumax, Manitowoc Cranes, New Holland Agriculture, Sandvik, Sany, Schindler Group, Sigma Corporation, SKF, Suzlon, ThyssenKrupp, Varroc have their manufacturing units in the city.
Visakhapatnam district (formerly known as Vizagapatam district[5]) is one of the nine districts in the Coastal Andhra region of the Indian state of Andhra Pradesh, headquartered at Visakhapatnam.[6]: 14 It is one of the nine coastal districts of the state, bounded by Odisha in the north, Vizianagaram district in the east, East Godavari district in the south-west and Bay of Bengal in the south.
As of the 2011 Census of India, PCMC, Pune had a population of 1,729,692.[36][37] The sex ratio was 833 females per 1000 males. About 13% of the population was under six years of age with a sex ratio of 875 females per 1000 males.[36][37] Around 8% of the city’s population lives in slums.[36] Pimpri-Chinchwad has an average literacy rate of 89.22% (92.41% males; 85.37% females), higher than the national average of 74.04%.[36][37] The main language spoken in the city is Marathi.[1] There is a significant Sindhi population in Pimpri, which dates to the partition of India in 1947. Pimpri-Chinchwad has considerable Hindi, Malayalam, Punjabi, Gujrati, Tamil, Kannada, Telugu speaking population
| Population growth | |||
|---|---|---|---|
| Census | Population | %± | |
| 1971 | 98,572 | — | |
| 1981 | 251,769 | 155.4% | |
| 1991 | 520,639 | 106.8% | |
| 2001 | 1,006,417 | 93.3% | |
| 2011 | 1,727,692 | 71.7% | |
| Est. 2017 | 2,100,000 | 108.7% | |
PCMC limits is served by five railway stations, Chinchwad, Akurdi, Pimpri, Kasarwadi and Dapodi, on the Pune Suburban Railway as well as the Mumbai Dadar–Solapur sections of the Indian Railways (Central zone). Local trains (EMUs) connect PCMC to its historic Pune and the hill station of Lonavala, while daily express trains connect it to Mumbai. Daily express trains through Pune Junction connect the city to other parts of the country. Pune Suburban Railway, connecting Pimpri-Chinchwad to Pune and its suburbs in Pune District, Maharashtra. It is operated by Central Railway (CR).
Until 2007, PCMC limits was served by its own public transport bus service provider, the Pimpri-Chinchwad Municipal Transport (PCMT). On 19 October 2007, it was merged with the Pune Municipal Transport (PMT) that served the neighbouring city of Pune to form the Pune Mahanagar Parivahan Mahamandal Limited (PMPML; lit. Pune Metropolitan Transport Corporation Ltd.).[82][83] PMPML runs buses on 371 routes that cover a radius of 20 km around the cities of Pimpri-Chinchwad and Pune.
The air gateway to Pimpri-Chinchwad is the Pune International Airport located at Lohegaon which is about 19 km (12 mi) east of the neighborhood. It is operated by the Airports Authority of India.[68] In addition to domestic flights to all major Indian cities, the airport serves international direct flights to Dubai (operated by Air India Express) and to Frankfurt (operated by Lufthansa).[69][70] As of 2021, it is the 2nd busiest airport in the state and 13th busiest airport in India.
At Big Bazaar, we understand the soul of Indian consumers. Operating in more than 90 cities pan India and attracting over 250 million customer footfalls every year, Big Bazaar has been a part of the growing consumption economy of India. It is ranked 3rd amongst India’s service sector brands in Most Trusted Brands 2012 Survey by Brand Equity.
City One Mall is located in Pimpri or PCMC in Pune. You can shop from brands like W, Aureila, United Colors Of Beneton, Levi’s among others. City One Mall also has a spa, a salon and PVR where you can watch movies, and a gaming zone too. The food court has options like Belgian Waffle Co., Wai Wai City, Chaat Bazaar and restaurants like China Grill. The mall charges INR 20 for parking and is open from Monday to Sunday, all days of the week.
Carnival Cinemas – Spine City Mall, Pimpri Chinchwad Road is a popular theatre located at B Wing, 3 Road Floor, Spine City Mall, 177 Sector No.9 Moshi, Near MIDC Road, Pimpri Chinchwad Road, North, Pune. Carnival Cinemas – Spine City Mall, Pimpri Chinchwad Road has 4 screens. Movies now showing at Carnival Cinemas – Spine City Mall, Pimpri Chinchwad Road are NONE. Facilities available at Carnival Cinemas – Spine City Mall, Pimpri Chinchwad Road are Parking, Recliner Seats and Food And Beverage.
Gnanjyoti Savitribai Phule Udyan is one of the top and best destinations for family and friends in the field of park, Water Parks and resort category in Pune. It is Also known as park, Water Parks, resort, Amusement Parks, Water Parks, Picnic Spots, Adventure Parks and much more. Here you can find location, address, phone number, contact number, contact details, reviews and ratings, images of Gnanjyoti Savitribai Phule Udyan, Pune.
Apollo Health City, Visakhapatnam, aims to bring health care of International standards within the reach of every individual. This new hospital is equipped with latest high-end equipment and cutting-edge technologies, dedicated and well trained human resources to provide satisfying healthcare experience. To achieve this objective, we have developed several Centres of Excellence in their respective specialties
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+91-7558348349
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:- Shriram Niwas, 261, Bahirat Galli, Gaothan, Shivajinagar, Pune, Maharashtra 411005 :- infinity mall, Phase D, Shastri Nagar, Andheri West, Mumbai, Maharashtra 400047 :- Haware Fantasia Business Park, 47, near, Inorbit Bypass, Sector 30A, Vashi, Navi Mumbai, Maharashtra 400703
Pimpri-Chinchwad is a satellite city of Pune, India. Geographically, it is located at an altitude of 590 m (1,940 ft) above sea level, at a distance of about 15 km (9.3 mi) northwest of Pune.[12][13][14] As of the 2011 Census of India Pimpri-Chinchwad was the 18th most populous city in India with an population of 1.7 million. The industrial city came into existence after the state government decided to merge four gram panchayat of Pimpri, Chinchwad, Bhosari and Akurdi to form the Pimpri-Chinchwad Municipal Corporation.[15] The neighbourhood is home to extensive industry and is well known for its automotive, IT and manufacturing industry.
Chinchwad is noted for the shrine of Morya Gosavi, a prominent saint of the Ganapatya denomination of Hinduism that worships Lord Ganesha as the Supreme Being or its metaphysical concept of Brahman. Various sources place Moraya Gosavi between the 13th and 17th centuries CE.[19][20][21] The inscription on the temple records that its construction began in 1658 CE.
Chinchwad is the birthplace of the Chapekar brothers: Damodar Hari (1870–1898), Balkrishna Hari (1873–1899) and Vasudeo Hari, who assassinated W. C. Rand, a British civil service officer and the chairman of the Special Plague Committee of Poona (Pune), on 22 June 1897.[23][24]
Following the partition of India, the Government of India constructed 1,609 residences and laid out around 300 plots on 203 acres of land in the Pimpri area.[25] This area came to be known as Pimpri Camp is one of the 31 refugee camps in Bombay State (present day Maharashtra) set up during the period.
The area within the city limits is widely considered as ‘flat’ given the altitude varying between 530 and 570 m above sea level. The city is situated approximately at 18° 37′ north latitude and 73° 48′ east longitude bordering limits of Pune Municipal Corporation on the north and northwest. The historic centre is 15 km from each end.[28] Three rivers Pavana, Mula and Indrayani flow through this area. The base rock found throughout the city is Deccan trap basalt. Building stone is the only commercially important mineral found in the area.
he city experiences three seasons: summer, monsoon and winter. Typical summer months are February to May with maximum temperatures above 35 °C and reaching up to 42 °C on hotter days. The city receives most of its 722 mm of rainfall in the monsoon months of June to September. The temperature in the winter months of October to January ranges from 12 °C (min) to 30 °C (max), with night temperatures often falling below 10 °C.
Pune is one of the major industrial hubs in Asia and many of these industries are situated in PCMC limits.[40] The formation of MIDC in 1962 resulted in a constant process of industrial land acquisition and the creation of required support infratructure. Since then, there has been a massive influx of several European companies who continue to be keen on setting up manufacturing facilties in Pimpri-Chinchwad. It has a rapid growth in terms of the indutries and most of the major automobile companies and their headquaters are located here. There is also a rapid growth in the software and IT departments.
Industrialization started in 1954 with the arrival of India’s premier antibiotics research insitute Hindustan Antibiotics Limited.[41] PCMC is now home to the Indian operations of major automobile companies like Bajaj Auto, BEL Optronic Devices Limited, Daimler Chrysler, Force Motors, General Motors, Jaguar Land Rover, Kawasaki, Kinetic Engineering, Mahindra & Mahindra, Mercedes-Benz India, Premier Ltd., TATA Motors, Thermax and Volkswagen.[41]
In addition to this, several heavy industries such as Alfa Laval, Atlas Copco, ATS Automation Tooling Systems, Bharat Forge, Bosch, Bridgestone, Finolex Group, Forbes Marshall, Geberit, General Electric, Hyundai Heavy Industries, IKEA, KSB Pumps, Lear Corporation, Lumax, Manitowoc Cranes, New Holland Agriculture, Sandvik, Sany, Schindler Group, Sigma Corporation, SKF, Suzlon, ThyssenKrupp, Varroc have their manufacturing units in the city.
Visakhapatnam district (formerly known as Vizagapatam district[5]) is one of the nine districts in the Coastal Andhra region of the Indian state of Andhra Pradesh, headquartered at Visakhapatnam.[6]: 14 It is one of the nine coastal districts of the state, bounded by Odisha in the north, Vizianagaram district in the east, East Godavari district in the south-west and Bay of Bengal in the south.
As of the 2011 Census of India, PCMC, Pune had a population of 1,729,692.[36][37] The sex ratio was 833 females per 1000 males. About 13% of the population was under six years of age with a sex ratio of 875 females per 1000 males.[36][37] Around 8% of the city’s population lives in slums.[36] Pimpri-Chinchwad has an average literacy rate of 89.22% (92.41% males; 85.37% females), higher than the national average of 74.04%.[36][37] The main language spoken in the city is Marathi.[1] There is a significant Sindhi population in Pimpri, which dates to the partition of India in 1947. Pimpri-Chinchwad has considerable Hindi, Malayalam, Punjabi, Gujrati, Tamil, Kannada, Telugu speaking population
| Population growth | |||
|---|---|---|---|
| Census | Population | %± | |
| 1971 | 98,572 | — | |
| 1981 | 251,769 | 155.4% | |
| 1991 | 520,639 | 106.8% | |
| 2001 | 1,006,417 | 93.3% | |
| 2011 | 1,727,692 | 71.7% | |
| Est. 2017 | 2,100,000 | 108.7% | |
PCMC limits is served by five railway stations, Chinchwad, Akurdi, Pimpri, Kasarwadi and Dapodi, on the Pune Suburban Railway as well as the Mumbai Dadar–Solapur sections of the Indian Railways (Central zone). Local trains (EMUs) connect PCMC to its historic Pune and the hill station of Lonavala, while daily express trains connect it to Mumbai. Daily express trains through Pune Junction connect the city to other parts of the country. Pune Suburban Railway, connecting Pimpri-Chinchwad to Pune and its suburbs in Pune District, Maharashtra. It is operated by Central Railway (CR).
Until 2007, PCMC limits was served by its own public transport bus service provider, the Pimpri-Chinchwad Municipal Transport (PCMT). On 19 October 2007, it was merged with the Pune Municipal Transport (PMT) that served the neighbouring city of Pune to form the Pune Mahanagar Parivahan Mahamandal Limited (PMPML; lit. Pune Metropolitan Transport Corporation Ltd.).[82][83] PMPML runs buses on 371 routes that cover a radius of 20 km around the cities of Pimpri-Chinchwad and Pune.
The air gateway to Pimpri-Chinchwad is the Pune International Airport located at Lohegaon which is about 19 km (12 mi) east of the neighborhood. It is operated by the Airports Authority of India.[68] In addition to domestic flights to all major Indian cities, the airport serves international direct flights to Dubai (operated by Air India Express) and to Frankfurt (operated by Lufthansa).[69][70] As of 2021, it is the 2nd busiest airport in the state and 13th busiest airport in India.
At Big Bazaar, we understand the soul of Indian consumers. Operating in more than 90 cities pan India and attracting over 250 million customer footfalls every year, Big Bazaar has been a part of the growing consumption economy of India. It is ranked 3rd amongst India’s service sector brands in Most Trusted Brands 2012 Survey by Brand Equity.
City One Mall is located in Pimpri or PCMC in Pune. You can shop from brands like W, Aureila, United Colors Of Beneton, Levi’s among others. City One Mall also has a spa, a salon and PVR where you can watch movies, and a gaming zone too. The food court has options like Belgian Waffle Co., Wai Wai City, Chaat Bazaar and restaurants like China Grill. The mall charges INR 20 for parking and is open from Monday to Sunday, all days of the week.
Carnival Cinemas – Spine City Mall, Pimpri Chinchwad Road is a popular theatre located at B Wing, 3 Road Floor, Spine City Mall, 177 Sector No.9 Moshi, Near MIDC Road, Pimpri Chinchwad Road, North, Pune. Carnival Cinemas – Spine City Mall, Pimpri Chinchwad Road has 4 screens. Movies now showing at Carnival Cinemas – Spine City Mall, Pimpri Chinchwad Road are NONE. Facilities available at Carnival Cinemas – Spine City Mall, Pimpri Chinchwad Road are Parking, Recliner Seats and Food And Beverage.
Gnanjyoti Savitribai Phule Udyan is one of the top and best destinations for family and friends in the field of park, Water Parks and resort category in Pune. It is Also known as park, Water Parks, resort, Amusement Parks, Water Parks, Picnic Spots, Adventure Parks and much more. Here you can find location, address, phone number, contact number, contact details, reviews and ratings, images of Gnanjyoti Savitribai Phule Udyan, Pune.
Apollo Health City, Visakhapatnam, aims to bring health care of International standards within the reach of every individual. This new hospital is equipped with latest high-end equipment and cutting-edge technologies, dedicated and well trained human resources to provide satisfying healthcare experience. To achieve this objective, we have developed several Centres of Excellence in their respective specialties
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