Corporate Solutions

Fulcrum Resources Pvt Ltd for over a decade now is well equipped with the domain expertise, cutting edge technologies and structured process flow to provide the Consultancy and Implementation to Corporate Sector with more efficient and result oriented Digital Marketing, Media Planning, Marketing, Promotions, Brand Management Strategies and Business Plans.

We provide project management consulting for the Corporate Clients wherein the scope of consultancy is defined as per the requirements in the preliminary meeting. Clients we cater cover both Business to Business (B2B) and business to Customer (B2C) or Online Retail.

E-Commerce & Retail

E- Commerce
The e-commerce has transformed the way business is done in India. The Indian e-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. The value of e-commerce market is expected to cross US$ 50 billion by 2018. Much growth of the industry has been triggered by increasing internet and smartphone penetration.
Online travel agents account for the largest market share (70 per cent) in the internet consumer market, while the remaining 30 per cent is occupied by horizontal e-tailing, fashion, furniture, grocery, hotel, food tech, cab aggregators, education technology, and alternative lending among others.
The e-commerce industry been directly impacting the micro, small & medium enterprises (MSME) in India by providing means of financing, technology and training and has a favorable cascading effect on other industries as well.

Retail

The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space. Indian Retail Industry has immense potential as India has the second largest population with affluent middle class, rapid urbanization and solid growth of internet.

India’s Business to Business (B2B) e-commerce market is expected to reach US$ 700 billion by 2020.## Online retail is expected to be at par with the physical stores in the next five years and has grown 23 per cent to $17.8 billion in 2017.
India’s total potential of Business to Consumer (B2C) is estimated to be US$ 26 billion, of which $3 billion can be achieved in the next three years from 16 product categories, according to a study by Federation of Indian Chambers of Commerce and Industry (FICCI) and Indian Institute of Foreign Trade (IIFT). India has replaced China as the most promising markets for retail expansion, supported by expanding economy, coupled with booming consumption rates, urbanizing population and growing middle class.

Educations & E-Learning

Software & Applications for Education & E-Learning
Education Industry has adopted the technology on the fastest pace and its relevance can be effectively understood by the type of services acquired by the education industry. In short if we say that the education industry is adopting so as to avail maximum benefit of the new upcoming technology. This has created dual benefit for the industry by adding convenience in teaching methodology and also on the student side the gathering of information, resources and relevant information is eased.

Moreover the platform which is now emerging for higher education and examination is totally on account of adoption of technology for easing the process of training, education and classes. This pattern of education is commonly termed as online education wherein the lectures and information is available online and the user need to study the modules in presence of the virtual trainer according to his own schedule and timing.

Fulcrum Group Conceptualizes, Plans and Executes Marketing and Promotion Campaigns for Schools, Instututes, Colleges, Universities and E-Learning Startups; Right from Planning out a Right Promotional Strategy to Social Media, Mobile Application, Ground Activation, ATL-BTL Campaigns, our experienced team handles not just the Branding Part but also ensures Right Footfall and Admissions.

Financial Institutions

Our Consultant’s helps clients of all sizes and types navigate through a constantly changing environment of financial regulations and enforcement actions, litigation threats, and economic and competitive challenges. Our financial services consultants work with clients to manage risk, ensure compliance, resolve regulatory inquiries as they arise, and leverage their assets to protect and enhance enterprise value. This team is composed of highly respected CPAs, attorneys, economists, bankers, technology professionals, strategic communications experts — all of whom are financial services specialists with extensive industry knowledge and experience.

Financial services players will need to harness better business models to overcome shortcomings of the past and current challenges. We have deep experience across industries to help financial services institutions in every region find innovative ways to optimize processes, reduce back office costs, align IT, manage risks, capture the economic benefits of building loyal customers, and plan for evolving competitive and regulatory landscapes. We tailor these offerings to the needs of our financial services clients to help them solve problems or pursue opportunities in many areas, including:

Information Technology

Manufacturing & Industries

Owing to the emerging technologies world wide, the world manufacturing industry has geared up and has incorporated several new technologies. Economists consider the World manufacturing industry as a sector which generates a lot of wealth.

Our practitioners possess deep competencies within each manufacturing segment and also leverage common skills and knowledge across the entire manufacturing portfolio. This approach enables us to tailor our solutions within each manufacturing industry segment, where needed, to maximize client relevance and impact and to deliver end-to- end solutions.

Business Strategy & Management: Corporate strategy and profitable growth; Pricing strategy/management; Branding strategy; Innovation; Enterprise model design; Strategic enterprise cost management; Outsourcing and shared services strategy; Finance transformation; Enterprise risk and governance.
Customer Engagement: Customer experience transformation; Service transformation; Sales and marketing strategy; Incentives strategy; Pricing strategy; Warranties; Aftermarket support; Dealer/distributor management.
Product Development & Innovation: Product development transformation; Lean engineering; Value engineering; Product Lifecycle Management; Product data management.
Supply Chain & Operations: Manufacturing and supply chain transformation; Product planning, forecasting and scheduling, Procurement and spend management; Internal operations and performance management; Logistics and distribution strategy, Location strategy.

Pharma & HealthCare

HealthCare & Medical Field has been greatly changed with the evolving technology, with ease in Process & Management of WorkFlow. Infact with the growing Digitisation & increased penetration of Internet & Mobile devices, information essentially needs to be made available in fraction of seconds from any location – But alongside primary constraint being Privacy of the Records.
Our expert team provides consultation & Healthcare Process Technology Solutions and Applications for the industry.

Technology in HealthCare, Medical & Pharma Industry
Hospital or Clinical Management Applications and Patient Record Management: Scope of such applications & systems covers Medical Record Management, Patient Scheduling, Office Management, patient management and monitoring system, Medical Practice Management, Electronic Medical Record (EMR) software, Prescription Writing and Medical Billing Applications.

Real Estate & Construction

In this highly competitive market scenerio, Real Estate and Consutruction industry needs a sound IT Infrastructure and Brand Promotion to deliver its effective product(s) or services to its clients. Today investers are interested in Real Estate (Commercial & Residential) because this investment is most secure and gives high return (With Definite Appraisal).
To Promote the Projects Real Estate Sector uses varios tools such as Ground Activation, BTL Activities, ATL Promotions, Internet Marketing, Web Promotions and Digital Marketing Tools.

Startup Consulting

We at Fulcrum offers customised Consultancy, Legal or Compliance Advisory and Digital Marketing Startups and Small or Medium Sized Enterprise (SME or MSME). Business Plan and Business Strategy appears to be almost similar but both have a fundamental difference, we help the startups to move from Plan to Strategy, which closely bounds the Execution after the SWOT (Strength, Weakness, Opportunity and Threat) Analysis. Our Support and Consultant Advisory Panel helps them in Setting up Business Entity, Sales Analysis, Sales Planning, Opens Opportunity for Global Sales, Implement Work-Flow Process, Training Workshops, Performance Analysis and Calculating Business Projections. Market Analysis, Technology Advisory, Competition, Demand-Supply Projections and Trends Analysis are key factors which every startup must consider in their Business Plan.

Business Operations
We help improve creative processes to help media and entertainment firms reduce operational costs. Many media and entertainment companies manage complex creative and distribution processes with substantial operational costs. We help clients apply effective, proven techniques to achieve significant operational performance improvements.

We help clients put in place lean systems for production, editorial processes, and business support functions that maintain quality and improve efficiency while delivering cost savings. Our consultants help facilitate the transition to new operating processes throughout the organization.

Technology Upgradation
We help our media and entertainment clients reduce IT spending by 15-20 percent, freeing up significant capital to invest in organizational or product improvements.

Media and entertainment businesses face challenges from the increasing pace of innovation in media production, the fragmentation of audiences, and rising marketing costs. We help companies make strategic use of technology and performance management systems to improve market and operating performance.

Corporate Strategy
We help media and entertainment companies develop and implement strategies that accelerate growth and improve top line profitability. Our corporate strategy teams take a top-management perspective, helping media and entertainment companies focus on critical issues that affect top-line growth and profitability.

Sales Advertising

We help our clients to develop strategies to enhance their performance with clear articulation of their brand values.
We can provide expert consultancy and develop new marketable strategies. We find that clients are looking for assistance offering distinctive products, developing ways to accurately evaluate the return on investment from new media advertising, and finding better ways to meet the needs of advertisers. We help media companies improve the performance of their advertising by improving their effectiveness, smarter pricing and ensuring that value propositions are clearly articulated.

Digital Media
We help develop digital media strategies that reach more customers and gain competitive advantage. We help clients with the development of their digital businesses to enhance growth and drive sustainable revenue increases, across all media sectors. We help companies build a transformation roadmap to address the sometimes significant organizational and infrastructure challenges to becoming a digital leader.

We have dedicated digital media and digital marketing experts in more than 10 locations who offer clients comprehensive perspectives and hands-on support for a range of activities, including leveraging social media, conducting digital analytics, pursuing market research, and developing online strategies.

Business Operations
We help improve creative processes to help media and entertainment firms reduce operational costs. Many media and entertainment companies manage complex creative and distribution processes with substantial operational costs. We help clients apply effective, proven techniques to achieve significant operational performance improvements.

Corporate Strategy
We help media and entertainment companies develop and implement strategies that accelerate growth and improve top line profitability. Our corporate strategy teams take a top-management perspective, helping media and entertainment companies focus on critical issues that affect top-line growth and profitability.

Industry & Sectors