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BTL Activation Services

    We strategically employ our core strengths to build brand equity and identity, with help of our BTl Marketing and BTL Activation Services. We specialize in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits  of your product.   Our vibrant teams carry the values of our clients and eliminate any misconceptions, to make your brand easily recognizable and superior in quality and reliability. This form of marketing as well as the Fulcrum approach yields effective results, in conjunction with mass media marketing. Our approach ensures that all activation efforts result in customer acquisitions.

    Planning =======> Activation =======> Reporting

    Brand Activation
    BTL Marketing
    BTL Activation
    In-Shop Activation
    Mall & Market Activities
    In-shop Activities
    Kiosk Activities
    Product Launch Activities
    Corporate Image Building

    Shopper & Retail Marketing
    Direct sales
    Sales promotion
    Consumer sales promotions
    Trade sales promotions
    Promotions team
    BTL Agency
    BTL Activities

    Product Launches
    Product Sampling
    Rural Area Activities
    Free Sampling Activities
    Demonstration Activities
    Society Activities
    Data Collection Activity
    Retail Branding
    Merchandising

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