YOUR BUSINESS GROWTH DEPENDS UPON EFFECTIVE MARKETING YEAR ROUND.
OUR MISSION IS TO STRATEGICALLY, EFFECTIVELY:
PLAN, DEVELOP, IMPLEMENT &
MANAGE MARKETING THAT MAKES YOU MONEY.
With over 10 years in practical development and implementation of a variety of Offline Marketing, advertising and promotions, Fulcrum Marketing Solutions is led by Founder. personal background and entrepreneurial experience leads a staff of top rated experts in their own creative niche.
Together, creativity flows and your ideas become real.
Fulcrum Marketing Solutions has distinguished itself by innovation of developing: key proprietary system for assessment and development of business and marketing plans, specialty niche marketing programs, marketing and business development courses, specialty classes and hands on training programs.
All are designed with one thing in mind: to help you reach your business growth goals from effective marketing.
A marketing plan that incorporates the understanding of integrated marketing communication is vital in order to help your company transition marketing into sales. We specialize in the development of customized integrated marketing plans for our clients.
ARE YOU STRUGGLING WITH YOUR MARKETING?We Want to Hear About itWith the pace of innovation today, it seems like what worked one day in marketing doesn’t the next. It’s important to have a team on your side whose job it is to stay on top of things. If you’re struggling to keep up, let us know. Our team of experts is ready to get to work for you! Contact Us : Offline Marketing Agency |  |
Committed. Coachable. Dedicated. Driven.
You have a vision, you are a get it done person.
- You know what you want for your business and you value the expertise and time leveraging options key professionals bring you.
- When it comes to marketing- you know you need it, you have a good foundation right now- but are ready to level up consistently with effective marketing that is strategically planned to integrate into your business systems and operations.
- You are looking for that person, that team, that you trust and know has your back.
- You are an ethical, reliable, dependable company that solves a real world problem to the local community, across the nation and around the globe.
- You play to win and you take the time to do things right.
What is Your Business Visibility Goal? What are your Growth Goals?
Tell Us Where Your Business Needs to be.
Locally, Nationally,Any City ? We’re connected. You can be too
Offline Marketing, combined with marketing content that is designed to produce a specific result you want for your business is known as direct response mail. This is still one of the most effective advertising strategies used today. Why? Because it works.
We’ll help you deliver the right message, to the right target audience at the right time with the right promotion… and then give you additional tools to make your direct response mailer work even better for you.
Unleash hidden profits through targeted Offline Marketinging services.
One key to doing a successful Offline Marketing campaign is actually getting your mail piece read by the consumer. Understanding who your message needs to go to and then having a piece of mail that stands out and beckons the recipient to open it, read it, and retain it is something that Fulcrum Marketing Solutions specializes in.
We have complimentary marketing techniques that are low cost, easy to use, high impact and will help to ensure your Offline Marketing campaign will provide better responses than Offline Marketing alone.
Our Offline marketing consultants know how to cost-effectively combine proven marketing strategies and concepts to deliver Offline Marketing results you’re looking for.
Offline Promotions
Often we are asked – “What really is the best way to market and promote your business?”
The answer is right here: you have to have a blend of online and off-line marketing. Your website needs to be the ‘hub’ of it.
Depending on your business type, the industry you work in, your budget and who your ideal clients are…your integrated plan will be different than the next persons’.
Everything nowadays revolves around online. What we do is work with you to clarify what your growth goals are, how your business is set up, how you want your website and marketing to work for you. Then we take into consideration your budget, the marketing your currently are doing, and then we develop the integrated marketing plan that will become part of your business growth system easily and very effectively.
Integrated marketing communication can be defined as a holistic approach to promote buying and selling in the digital economy.
This concept includes many online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, a banner to latest web related channels for webinar, blog, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry analyst relations billboard, radio, and television, face to face networking, events and more.
- Integrated Marketing Communications is a management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.
- In practice, the goal of IMC is to create and sustain a single look or message in all elements of a marketing campaign.
- A successfully integrated marketing communication plan will customize what is needed for the client based on time, budget and resources to reach target or goals.
increasing sales
One of the secrets to success in building a brand and increasing sales through strategic, targeted marketing is consistency with those who are your clients or your potential clients.
Customers and prospects expect a positive, engaging experience when they work with your company. Competition is fierce and your customers know it. Creating loyalty from your customers takes more than just doing a good job for them. They want the ‘wow’ factor: before you do business, during their time working with you… and after you are done providing products or services.
Some of the most common frustrations that businesses have when it comes to marketing is the cost and the ability to implement consistently.
How do you deliver the quality ‘wow’ factor with your marketing, keep it affordable and give yourself the time to run your company?
A strong brand – well marketed and well positioned, can transcend a product or service and actually become a lifestyle influencer. A brand develops an essence of its own. The question is: is your brand exuding the practical and emotional message YOU want and need it to have in the mind of your ideal clients?
A brand reflects your company culture, core values, principles and attributes of your products or services. Anyone who sees and interacts with your company experiences your brand. A strong developed brand showcases the company’s mission and clarifies the reason for your company’s existence positively- and creates a positive experience. A strong positive brand experience is essential for client attraction, conversion, and retention.
Fulcrum Marketing Solutions will help define, update, create and integrate your distinct and powerful brand strategy into all components of your marketing.A critical success factor in branding is consistency with the right products, marketing message, identity, and marketing plan.
Fulcrum Marketing Solutions has helped many companies have clarity in their mission, vision, and development of the company culture that exudes their brand.
Not sure if your company’s brand is aligned and as strong as it could be?
Contact us to request a complimentary review your current branding.
Not sure if your company is brand is aligned and as strong as it could be?
Contact us to request a complimentary review your current branding.
Attract Prospects
Your branding should visually and verbally ‘speak’ the language of your ideal clients. This is key to attracting the right ones for you.
Convert Them to Clients
Your Marketing Team is Here to Help
If you’d like to use integrated marketing for your business, offline Marketing Solutions can help you with all your offline Marketing marketing and print advertising needs. With our print advertising services, we can help expand your brand awareness beyond the Internet such as by adding QR codes to business cards and posters, including short links to brochures for your audience to find out more about you, or by displaying a call to action on signs and flyers. Just by having your name printed, you will end up being seen by people who weren’t even looking for you! Contact us today to get a free print design quote specific to your needs. If you’re still unsure of how effective print marketing can still be today, check out these awesome examples of interactive print ads.
Marketing is an amazing thing because of its impact on people. Not just our people, but our clients’ people. Their employees and customers. The families of those employees and customers. It’s all a ripple effect. The better we do our jobs, the more we help our clients, the more people we impact. In the end, it’s why we do what we do. Because we want our work to make a difference.