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Non-Traditional Marketing Tactics to Boost Brand Awareness

  1. Let’s Get Tangible 

At the moment, the focus for most marketing experts is to make their presence known online through social media marketing and other digital methods. While this can lead to a lot more brand awareness, nowadays, it is very difficult to stand out. It has all been done before.

“One way in which to really grab your potential customers’ attention is to forego the digital route for a while and to start focusing on how to provide the customer with a more tangible, old-fashioned experience that fits in with your brand and its product offering. Sending them a box of chocolates or a hand-written note can make all the difference when it comes to connecting with them on a more personal level than what online marketing allows for,” comments Greg Martin.

  1. Tell Real Stories 

When piecing together a new campaign, stop wondering what to do to stir emotion within your target audience, make them stop and listen, or get a reaction from them… and start telling real stories instead. In doing so, emotion comes built-in and is much more authentic and believable. This is sure to make it easier for your potential customers to connect with your brand.

  1. Play a Bigger Part 

Stop using stock images on your Instagram. Stop hiring attractive MCs to host your brand’s events. It is time to start involving yourself and your staff more. By getting involved with your audience directly, and giving them the chance to get to know the brains behind your brand, they are much more likely to feel more connected to you. Be your own brand ambassador and your own brand influencer and your experiential marketing strategies will take off on their own with very little effort. Once again, authenticity is the name of the game!

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