Market Research
Market Research
Work with Clients Who Believe Research Strengthens Decision-making.
We offer a full suite of state-of-the-art quantitative and qualitative research techniques, as well as custom-designed methodologies.
We offer both B2B and B2C research to our clients with quality assurance practices that exceed industry standards while maintaining a competitive pricing structure.
Fulcrum has grown to be one of the largest research companies in India, supporting multiple methodologies for small organizations to large corporations all over the India.
our purpose is to find hidden insights and market opportunities for our clients. We do this through a unique combination of research and psychology – using statistics and emotion to explain human behaviour.
-Clearly defining and understanding our clients’ research needs
-Using the most innovative and powerful research techniques
-Employing precise, powerful, and often unique analytical techniques
-Providing interactive tools so the client can manage the results themselves
-Presenting accessible results in a highly visual and engaging manner
-Providing superior, actionable insights
Step 1
Review your specific goals and design a customized approach.
Step 2
Prepare the necessary research instruments and materials.
Step 3
Execute the research and manage all aspects of fielding or data collection.
Step 4
Prepare a comprehensive report that summarizes and analyzes the results.
Step 5
Present our findings and recommendations to all key stakeholders.
Methodologies that analyze attitudes and behaviour across all modes of decision-making.
MARKET RESEARCH
Opportunities start with facts. That’s why we use quantitative market research and advanced statistics to understand market trends and consumer behaviour.
DESIGNING MARKET RESEARCH
Getting an accurate understanding of human behaviour is critical to decision-making. To ensure our market research studies are accurate we design them with construct, predictive, and discriminant validity in mind, drawing upon validated measures for factual accuracy and making sure that findings correspond with real-world behaviours.
We also like to consider the user experience in our market research, paying careful attention to design features and aesthetics that make participating in our studies is easy, intuitive, and in line with how information is processed on a neurocognitive level
We provide quantitative and qualitative research that includes project design, data collection and reporting using telephone surveys (with our multilingual call centre staff), online surveys, focus groups (on-site and online), mail surveys, personal interviews, mall intercept and exit surveys.
Our primary quantitative data collection methods include Web survey interviewing (CAWI), and person-to-person interviews (CAPI). Our firm specializes in the person-to-person live telephone interview method (CATI) using multi-lingual callers. In addition, our team of researchers has completed hundreds of qualitative studies in traditional focus group settings, town hall forums and using the online interactive session approach.
QUALITATIVE
When the research is exploratory in nature and intended to gain an in-depth understanding of individual experiences or perceptions.
In-depth interviews
Shop-alongs
Ethnography
Mystery shopping
In-person focus groups
In-store focus groups
Virtual focus groups
Online communities
QUANTITATIVE
When the research has clearly defined parameters and is intended to quantify opinons and behaviours among a large sample size.
Online surveys
Phone surveys
Mobile surveys
In-person or on-site surveys
Surveys among client databases
We believe that data should be used to tell a story,
We also know that storytelling can help facilitate understanding
Consumer Research
Our consumer studies are fully customized according to our clients’ needs and industries. We are responsible for every stage in the process, but actively seek client feedback and approvals throughout.
Consumer research is the primary focus of our company, and it accounts for the majority of the studies that we have done to date.
We are familiar with the intricacies of more than twenty different consumer-facing industries, and we have used our expertise in consumer behaviour to help a wide range of clients refine their business strategies and grow their sales.
UNDERSTAND
– Customer journey
– Usage and shopping habits
– Key buying criteria
– Brand perceptions
– Psychographic segments
– Optimal target markets
– Drivers/barriers of purchase
– Ideas for improvement
EVALUATE
– Advertising campaigns
– Brand positionings
– Packaging designs
– Slogans and logos
– Optimal price points
– New products or services
MONITOR
– Brand equity
– Loyalty & satisfaction
– Market share
– Performance of an ad campaign
B2B Research
Our B2B research studies are fully customized according to our clients’ needs and the specifics of their target markets. We are responsible for every stage in the process, but actively seek client feedback and approvals throughout.
In B2B research, a small sample of high-margin clients are usually included in the study. We have conducted studies of this nature for many years, and are familiar with the sensitive and specific steps that should be followed.
When working on behalf of B2B or professional services companies, our studies typically focus on monitoring their clients’ satisfaction levels and better understanding the bidding and selection processes.
– Clients’ selection processes
– Clients’ key decision criteria
– Clients’ brand perceptions
– Optimal target markets
– Opportunities for process improvement
– Drivers/barriers of recommendation
– Best practices and competitive actions
AD AGENCY SOLUTIONS
Our Advertising studies are fully customized according to our clients’ needs and the nature of the industry they are working in. We are responsible for every stage in the process, but actively seek agency and client feedback throughout.
We regularly partner with advertising agencies in order to conduct research on behalf of their clients, and we have helped many agencies develop campaigns that stand out and generate positive ROI.
Our advertising research can be conducted at every stage in the process, from early insight gathering to concept evaluations to post-testing a campaign once it has launched.
– Shopping habits and brand perceptions
– Customer journey map
– Key buying criteria
– Competitive positioning
– Drivers/barriers of purchase
– Psychographic segments in the market
Market Research Agency in nashik
About Nashik
Situated on the banks of Godavari, Nashik is one of the most important cities of northern Maharashtra. It’s the third-largest urban area of Maharashtra, just preceding the Mumbai Metropolitan Region and the Pune Urban Region. Nashik is, in fact, the fourth most populous city in Maharashtra. It has had its moment of pride when it was declared the sixteenth fastest growing city in the world by a report of the City Mayors Foundation.
Owing to the city’s industrial, social, political and cultural importance, Nashik has been shortlisted as an investment region in the Delhi Mumbai Industrial Corridor (DMIC) for the Igatpuri-Nashik-Sinnar circle. It is also a pilgrimage city for many Hindus and is one of the four locations that host the Kumbh Mela Festival.
Nashik is the highest producer of grapes in India, along with onions, because of which it’s called the “Wine capital of India”. Famous for its religious and historical significance, it is located on the banks of Godavari, which is one of the most prominent rivers in India. This vibrant city known for its picturesque surroundings, pleasant climate and greenery certainly sees itself as a major player in the coming future for top market investments.
Stats and Facts
The population of Nashik, as per the provisional reports of the Census 2011, is 1,562,769 with a 22% increase in the last decade
The city’s sex ratio is below the national average, at 895 per 1000 males. The child sex ratio has drastically fallen to 855 per 100 males
The average literacy rate of Nashik saw a significant jump in 2011 with 90.97%
Nashik – Striving Industrial Sector
As of 30th November 2011, Nashik district had six approved Special Economic Zones covering an area of 1,275 hectares
Investment in industrial units have grown more than 100% and employment by 20% making Nashik an outperformer from other cities in Maharashtra in terms of investment and MIDC units
Out of all the globally recognized wineries in Maharashtra, Nashik has the majority. Also many liquor manufacturing factories, such as Sula Wines, Pernod-Ricard and United Spirits Ltd have set up their factories here. Today, grapes are a major export commodity to the Europe, Asia and Middle East
Other prominent clusters in Nashik include raisin making, engineering, silver ornaments and the famous Paithani saree. There is a scope for various other industries such as fruit processing, agro-based products, animal-based products and forest-based products
The government of India sees great potential in the Nashik cluster. Various government schemes are expected to strengthen the SMEs in areas covering technology, national and international cooperation, marketing and capacity building international certifications
The Hindustan Aeronautics Limited aircraft manufacturing plant, which is located 16 km from Nashik,employs a large number of people residing in Nashik with a 7000-employment rate
Manufacturers who have set up plants in the Nashik MIDC area include: Crompton Greaves, Bosch India, Atlas Copco, Mahindra and Mahindra, IBP, GlaxoSmithKline, CEAT, Thyssenkrupp, Epcos, Schneider Electric, ABB, L&T, Jindal Steel, Lear Corporation, Siemens, Kirloskar, Coca Cola, Shalimar Paints and Cipla
The Indiabulls Power Ltd Sinnar and the Nashik Thermal Power Station are the two thermal power plants powering Nashik. Also, Suzlon energy has set up base in Sinnar generating wind power for Nashik
Connectivity
Nashik is served by the Ozar Airport, located about 24 km from the city. There are plans to upgrade the airport to international standards, including a new passenger terminal. Nashik is also served by the Gandhinagar Airport that sports a humbler runway
The Nashik Railway Station is of prominence to the Central Railway as it generates a high amount of revenue. Nashik is directly connected to various major cities in India like New Delhi, Mumbai, Kolkata, Kanpur, Nagpur and Guwahati. According to the Rail Budget recently, Nashik plans to get rail connectivity to Pune and Indore
Nashik is located on the intersection of two major national highways – the Mumbai-Pune Highway and the Mumbai-Agra Highway. There are numerous other state highways that offer excellent connectivity to Nashik. Apart from inter-state connectivity, the city has reliable and modern road infrastructure
There are three bus stations in Nashik, namely, Mahamarg bus stand, Nashik Bus Sthanak at Thakkar bazar, and CBS. These services are available for travelling to major cities in and around states. Maharashtra Road Transport Corporation, Karnataka State Road Transport Corporation and Gujarat State Road Transport Corporation all operate in and out of the city
A metro railway project called the Greater Nasik Metro has been proposed to connect neighboring areas within Nashik like Ozar, Deolali, Igatpuri and Nashik city
Nashik Civic Administration
In 1982, the Nashik Municipality and other civic bodies combined to form the Nashik Municipal Corporation that today administers the Nashik district. Nashik is also the headquarters of the Nashik Revenue Division of Maharashtra
The Deolali Cantonment Board is a separate civic body for Deolali, which is a part of the Nashik urban agglomeration
The District Collector carries out the administration of the Nashik district. He also supervises other government bodies in the area. The Balwantrai Mehta Committee facilitates the development of administration in rural areas. The Zilla Parishad, Gram Panchayat and the Panchayat Samiti head the district level
Nashik Infrastructure
The city, in terms of infrastructure, is relatively in a formidable situation. The city is a highly sustainable source for quantitative and qualitative water as it resides near the rivers Godavari and Darnana
Storm water management is major issue in Nashik as three major rivers and several nalas flow through the city. Apart from proposing storm water pipe-drains, river canalization and nala training, the MNC has made it mandatory for new constructions in the city to install rainwater harvesting systems
Unlike many other Indian cities, where garbage floods infrastructure, the daily refuse in Nashik is collected through a door-to-door solid-waste collection system. A plant has been set near Pandav Leni by the Nashik Municipal Corporation to process the garbage and convert it into compost
A total of 1974 km of roads exist within Nashik’s network. The MNC has proposed an investment of Rs. 605 crores towards a hike in new roads, road widening, parking, street lightning and other improvements. Plans of setting up a mass rapid transit are being proposed for the near future
| Ambad Gangapur Road Sinnar Deolali Gaon Ganesh Baba Nagar Yeolekar Mala Pandit Colony Canada Corner College Road Sharanpur Chandshi Mahatma nagar Dwarka Nashik Road Nashik-Pune Road Sane Guruji Nagar Hirawadi Indira Nagar Trimbak Kamatwade Jail Road Untwadi Mumbai Agra Road Eklahare Parijat Nagar Makhmalabad
| Makhmalabad Road Renuka Nagar Rajiv Nagar Tidke Nagar Ashwin Nagar Trimbak Road Prabhat Colony Kamod Nagar Panchavati Mumbai-Nashik Highway Dindori Road Govind Nagar Vaiduwadi Pathardi Phata Buddha Vihar LOCALITY Anandvalli Aurangabad Road Ojhar Mohan Nagar Bhabha Nagar Ambad Link Road Sobhag Nagar Uttara Nagar Tagore Nagar Sawarkar Nagar Wadala Gaon Mundhegaon | Satpur Patharadi Road Peth Road DGP Nagar Jai Bhavani Road Shreerang Nagar MERI-Rasbihari Link Road Pathardi Lam Road Karmayogi Nagar Kalpataru Nagar Shri Ram Colony MERI Sadguru Nagar Someshwar Colony Chetana Nagar Rane Nagar Khutwad Nagar P and T Colony Thatte Nagar Anand Nagar Igatpuri Ayodhya nagari Om Nagar Medage Nagar Bhagur Vinay Nagar Wadner Road | CIDCO Wavi LOCALITY Nilwandi Bhausahebnagar Rasegaon Malegaon Dindori Devlali Chinchkhed General Vaidya Nagar Adgaon Vani Upnagar Krishna Nagar DSouza Colony Old Agra Road New Pandit Colony Ganjmal Shramik Nagar Shivaji Nagar Deepali Nagar Rajur Bahula Vaitarna Nagar Manmad Hanuman Nagar MIDC Ambad Yeola Pimpalgaon Baswant Lekha Nagar Mhasrul Gaon Pawan Nagar Chunchale Madsangavi Ghoti Budrak | Niphad Dasak Abhiyanta Nagar Upendra Nagar Colony Sneha Nagar Gotane Wada Savata Nagar Gayakhe Colony LOCALITY Nagarsul Vijay Nagar Shalimar Chandwad Gandhi Nagar Airport Area Vihitgaon Belgaon Dhaga Ekdant Nagar Devgaon Manegaon Jagtap Nagar Homi Bhabha Nagar Shinde Amrutdham Government Colony Chincholi Khode Nagar Shivshakti Nagar Swaminarayan nagar Tidke Colony D. K. Nagar Samarth Nagar Girnare Tapovan Road |
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