Branding and Brand Communications Agency
build outstanding brands, turning their vision into reality. We unite clear strategic thinking with exceptional creativity so our clients enjoy the success of their brand and reap the financial rewards.
we specialise in branding and design for luxury, property and education. Brand strategy lays the foundation for all our creative work, from naming a company, service or product, to creating your brand’s visual identity and brand guidelines. Then we help you bring your brand to life across digital – websites, ecommerce and online marketing including SEO, SEM, PPC and social media – marketing collateral and packaging design.
We are an independent, Pune-based branding agency with communications expertise, reach your target audience , proven results and a relentless energy to push your business further.
By affecting genuine cultural change, we drive results – but not just with direct response and recognition metrics. We help our clients cut to the chase.
Through the tools we provide, they experience profound improvements in business culture, efficiency and performance. Creativity is in our hearts and, in this respect, we excel. But, we are here to drive business results – it just so happens that creativity is one large piece of the jigsaw.
We believe there is a lack of brand understanding in the digital space. We create brands from scratch and introduce brand thinking to digital activations, to fill that gap.
We create and develop brand communications across all channels. It doesn’t matter to us if we’re tasked with brand identity, website, campaign, or the whole lot – each part affects the whole.
The feel-good factor that clear brand communication brings cannot be underestimated, but it’s the increase in productivity and, more importantly, the extra motivation it brings for your customers that will ensure you survive and thrive.
BRAND
We consider every aspect of a brand’s visual and verbal language. We work with clients to build and strengthen emotional connections with brands.
STRATEGY
Being curious brings new territories and valuable insights to deliver stronger, more effective work. And that’s what we, at Curious, are passionate about.
CREATIVITY
Our services span the whole mix: brand creation, brand strategy, brand identity, design, naming, advertising, digital, motion graphics, tone of voice… it all starts with the needs of your brand.
A Positive Difference
We are always challenging our clients to identify what really drives them: the reason they get out of bed. Customers want brands with purpose.
Our Services
Whatever your business problem, we’ve got the know-how to solve it.
Insight
Using powerful tools to understand your audiences, we help you get to the heart of their needs and shape your brand communications strategy to create impact.
Strategy
Our agile methodology distils everything your brand is into one core model, to act as the reference point for how your entire brand looks, thinks and speaks.
Messaging
Copy is king. We’ll expertly craft copy that reflects your business values across all touchpoints, including tone of voice documents, brochures, websites and more.
Identity
Your identity is the heart of your brand. We can help you decide on a brand name if needed and create a unique logo and visual language that will last.
Digital
Whether you’re after a full website, microsite, app or a whole series of ads – we’ll maximise the value of your brand and bring it to life online.
Print
From outdoor campaigns to premium brochures, we’re experts in print and know exactly how to design and produce printed collateral for your brand.
Art Direction
Above all, we’re a team of creatives and love nothing more than creating a beautifully crafted visual language, bespoke to your needs.
Integrated Marketing
You’ve got a media plan, but what’s the ad? We provide campaign creation and development across all channels: print, outdoor, digital, social and direct mail.
Production
Action! Whether film, animation or photography – we’ll produce stunning creative content to help you stand out on and offline.
Branding and Brand Communications Agency Agency in nagpur
About Nagpur
The largest city in central India, Nagpur is a rapidly growing metropolis. It’s one of India’s most industrialized cities, besides being the 13th largest urban agglomeration and the 13th most populous city in India.
During the winters, Nagpur is the seat of the annual winter session of the Maharashtra state assembly. Politically, it’s an important city as it lies in the Vidarbha region of Maharashtra and forms its commercial and political center.
Famous for the Nagpur Orange and being a major trade center for oranges cultivated in the region, Nagpur is also called the Orange City. It also has a lush cover of green, which often helps it rank highly among cities in environmental preservation.
Fruit and greenery aside, infrastructure development in Nagpur is on the rise. The Multi-Modal International Cargo Hub and Airport at Nagpur is a major development project in the pipeline. In the Nagpur real estate segment, the MIHAN project, construction of a residential zone extending across 40 sq. km., holds plenty of promise.
Facts And Figures
The population of Nagpur as per the provisional reports of Census India, 2011 stands at 2,405,421. The urban/metropolitan population, on the other hand, is 2,497,777.
Sex ratio in Nagpur is 961 per 1000 males. Child sex ratio is 921 per 1000 boys. Both sex ratio and child sex ratio are above the national average of 940 per 1000 males and 914 per 1000 boys, as per the Population Census of 2011.
Nagpur’s average literacy rate is 93.13%. Literacy rates in males and females are 96.16% and 89.99% respectively.
The city has a strong education base, with over 8,600 engineers, 1,000 MBA students and 800 MCA students graduating every year.
Gond King Bakht Buland Shah of Devagad founded Nagpur in 1702 AD.
It was made the capital of the central province under British Raj in the 19th century.
Today, Nagpur’s real estate landscape perfectly blends the old world charm with the modernity of the present times.
Besides the oranges, Nagpur is also famous for its cotton production.
Nagpur has also been called the Tiger Capital of India because of the large number of wildlife sanctuaries and national parks situated in and around the district.
In March 2013, ABP News, in its Best City Awards Survey, pronounced Nagpur as the best city to live in India. It was proclaimed as the greenest city, and one with the best public transport and healthcare services.
Industrial Sector
The Butibori industrial area, which is the largest industrial area in Asia, forms the backbone of Nagpur’s economy.
Synthetic polyester yarn is the major produce in the Butibori industrial area.
The prominent industrial companies in Nagpur are KEC, Hyundai Unitech, ACC Nijon Casting Limited, Videocon Washing Machine plants, and major textile units.
The Hingna Industrial Estate located to the west of the city, hosts as many as 900 small and medium-scale plants, including Bajaj Auto Group, Mahindra and Mahindra, Vicco Laboratories and Ajanta Toothbrushes.
Nagpur is rich in natural resources, therefore mining is a major activity in this region. One of Coal India’s eight fully-owned subsidiaries, Western Coalfield Limited has its head office in Nagpur.
Connectivity
Nagpur connects to major cities like Mumbai, Delhi, Bangalore, Pune and Hyderabad, and to prominent international cities like Sharjah, Doha and Bangkok through the Babasaheb Ambedkar International Airport. The airport is situated just 7 km from the city center.
Being centrally located, Nagpur is connected to the four major Indian metropolises, Mumbai, Chennai, Delhi and Kolkata by road as well. A total of 160 trains are known to halt at Nagpur.
Two major national highways, Hajira-Kolkata (NH 6) and Kanyakumari-Varanasi (NH 7) pass through the city. Nagpur also lies at the junction of two Asian highways, AH43 and AH46. The Nagpur-Aurangabad-Mumbai expressway is a new state highway, which significantly reduces the distance travelled through NH 3 and NH 6.
The Nagpur metro rail project has already been sanctioned by the state government. The project will be executed by Nagpur Metro Transport Co Ltd (NMTCL), which is formed under the Nagpur Improvement Trust (NIT).
Nagpur Mahanagar Parivahan Ltd. (NMPL) is responsible for providing public transport in the city. It has a fleet of 470 low-floor StarBuses, of which are 88 low-floor MiniBuses and 382 low-floor 50-seater StarBuses.
Nagpur Civic Administration
Nagpur Municipal Corporation (NMC) is responsible for the civic administration in Nagpur. It works in partnership with Nagpur Improvement Trust (NIT) and develops and maintains civic infrastructure and new urban areas.
The corporation is headed by the Mayor of the NMC.
The city of Nagpur is divided into 13 talukas and 1874 villages. There are 13 panchayat samitis, 778 gram panchayats, 10 nagar parishads and 1 katak mandal.
The city is divided into 10 zones comprising 145 wards. A corporator heads each ward.
Nagpur has 59 police stations and 121 police outposts.
Nagpur Infrastructure
Although Nagpur is a Tier II city, its urban infrastructure is comparable to many of the Tier I cities. The excellent IT infrastructure in Nagpur, besides its convenient geographic location, has made it one of the favorable IT destinations in the country. Recognizing this, the city’s development plans indicate a shift in focus to the creation of ICT infrastructure. There is a lot of potential, therefore, in terms of IT, ITES and healthcare services.
The water supply system in Nagpur is robust. The per-capita availability of water in Nagpur is high as well, at 200 lpcd. The city is moving towards 100% availability of water on every day of the week. A water and energy audit process has been planned for this purpose. Plans for the reuse of water in Nagpur are underway.
Defining measures are being taken to manage solid wastes. An NGO initiative called Swatchata Doot Aplya Dari – translates in English as ‘sanitation worker at your doorstep’ – is a door-to-door scheme for solid waste management. Approximately 75% of all waste is collected through this scheme.
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