B2B Telemarketing
Contact directly with your audience.
Get more leads to feed your marketing and sales pipeline in the same budget spend
B2B Telesales & Telemarketing Services
Strategic approach, recruitment, training and the discipline to stay high touch
B2B outsourced telemarketing companies and telemarketing service providers. Integrated concepts, superior personnel, exceptional outbound calls training and strong client focus result in highly successful sales campaigns.
At Fulcrum our strategic approach refers to a fully integrated process, not just rehashing an outdated cold calling script for each sales agent and hoping for the best.
Fulcrum Solutions
Nothing happens by accident, and if you want to be a world-class sales and services organization and industry leader, you must maintain strong competencies in both marketing and sales strategies for B2B lead generation. As an integrated marketing and B2B sales agency, Fulcrum grasps the overall concept of creating success … not just a single element of the balance between sales and telemarketing services. Ultimately, it’s delving into the demographics of your target market, developing communications these decision-makers appreciate and creating relationships and overall credibility.
Our experience suggests most people buy not only because of benefits but also based on relationships. If you ask yourself when you last bought from someone you disliked or mistrusted, the probable answer is rarely.
Developing buyer trust and building relationships set Fulcrum apart. Our team are seasoned, skilled professionals who comprehend the importance of building credibility and nurturing relationships with frequent and reliable customer support services.
We take pride in the telemarketing training we provide each outbound calling agent and service team member. We emphasize cold calling skills and provide tools to nurture potential clients and take them on a buying journey that closes sales, makes appointments, improves service, fosters brand advocates and garners results. The companies with which we work immediately recognize what distinguishes us in the telemarketing and call center space. Relationship-building is the core of our strategy and the services we provide — from brand marketing to telemarketing services to call center solutions and sales — and our success.
The proof? Fulcrum and its partners have generated quantifiable sales for our clients. We know of no other digital or telemarketing agencies or companies our size that can make such a bold claim.
Most outsourced sales telemarketer companies work in a highly leveraged call center environment. They are rarely strategic in the service offered and work off a general script that isn’t tailored to the company’s strategy or integrated with other departments in the business. Companies today look to develop relationships in an environment where personalized touchpoints and establishing trust deliver results. Most call center companies don’t think strategically or function in a high-touch environment when they’re spread thin, but Fulcrum provides proven services resulting in quality leads.
In addition, our B2B sales agents reside in the United States and are experienced B2B telemarketing professionals. (Note: B2C telemarketing involves a different approach). With Fulcrum you are not working with a call center abroad that is unfamiliar with the cultural nuances of companies in different parts of the U.S. Our sales agents understand the complexities and challenges of today’s business market, particularly where remote work and virtual sales are the new norms and telemarketing services offer a real advantage.
Fulcrum will enable you to run the entire email campaign targeted at your audience. Either you provide a list of your audience, or you define it.
Other Services
Our sales and services teams are supported by Fulcrum’s best-of-breed sales technology. This technology enables us to pinpoint and nurture leads and personalize our marketing approach based on collaboration with the companies contracting our marketing, B2B telemarketing services and call center services. We follow up by tracking leads and appointments and provide reports of telemarketing campaigns and services. When providing telemarketing services for a client’s existing customers for appointment-setting, cross-selling, up-selling and relationship-building, we’re able to track invaluable feedback for improvements to existing products and services, as well as those in incubation. At Fulcrum we specialize in high-touch telemarketing and telesales call dispositions and B2B sales activities with personal attention to each prospect. Whether we’re contacting channel partners for our clients, cold calling prospects, demonstrating technology innovations, completing event registrations, handling follow-ups after shows, soliciting sponsorships and exhibit sales, setting up presentation appointments or conducting research to enrich customer service, you get outstanding results. |
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