Promoting Your Brand

With all of the necessary data at your fingertips and a solid general concept for your app and your business, you can start successfully promoting your app and brand using mobile app marketing. You can use a few different techniques to drum up new users and to keep current users from getting bored with the app.

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Never underestimate the power of traditional  promotions. Invest some money into your business and your app and run burst campaigns that can help you get featured on a Top Charts list. Burst ad campaigns will promote your app through internet ads that will generate traffic to your website and app. The more downloads you get in that time the higher you’ll rank in the app stores. Once you get the attention in the app store you will get more organic downloads and can decrease your spending on marketing.

What to do Before App Launching

If you are creating a new app and not looking to promote an established app, there are certain things you should do before you launch your app. Like any good marketing campaign, the work always starts before the campaign is launched or, in the case of new apps before the app goes live.
You should start by choosing an audience or customer base. When you know who you are marketing to selling your brand is much easier. Think about your demographic from a broad perspective and then narrow it down as best as you can so you can target a select audience instead of a general one.

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Community Engagement

How much are you involved in your community, as an individual? Depending on the type of person you are, you might be involved a lot, a little, or not at all. On an individual level, community engagement is one of those things that is a choice. As a business, however, that choice becomes a crucial part of your marketing campaign.

Of all my offline marketing ideas, this one is pretty critical. People love to support local businesses. It’s become the “thing” to do these days. People feel a lot of pride knowing that a successful business runs out of their area. If you can properly engage with your community, that pride will skyrocket. Harness that pride, and turn those people into customers.

 Offer Coupons

Everybody likes coupons, right? Why not incorporate something that everyone likes into your marketing campaign? This one can really draw in new customers. It’s easy to consider buying something you might not otherwise splurge on, if you can get it cheaper.

This one of my offline marketing ideas can really stir up interest in your products. The difficult part is making sure that those one-time customers convert into customers that keep coming back for more. Make sure the coupon is for a service or product that will hook people into wanting more!

Cross Promotions

Cross promotions are what offline marketing ideas are often built on, and this is because they built rapport between your business and another business. Not only are cross promotions effective, but they give you a chance to work together with a similar business.

Say you know of a small store on the corner. You could reach out to the owners of that store and say that you’d like to do a giveaway. You’d provide them with some free products, and they would draw people to their store with those products. Everyone wins!

This could also work well in reverse. If you know a small business that needs a platform, and you have one, host their products instead. You scratch their back, and they’ll scratch yours.

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It used to be that reading the newspaper was as pivotal to the morning routine as a cup of coffee. Even as technology advances and more news outlets offer online versions of their publications, many people still read the paper. Those people might just be potential customers.

Run an ad in your local newspaper. Maybe even try reaching out to several of your most local newspapers and asking to get in. They’re generally not too expensive to put an ad in, and you’ll be seen by a lot of local people who will be interested in your business.

Sponsor a Community Event

Sponsoring a community event is one of those feel-good offline marketing ideas. Not only do you get seen, you get to make everyone feel good about you being seen.

Community events are often looking for sponsors. You get to put your name all over the event, and they get to afford to host it. The host will be thankful, the attendees will be thankful, and you’ll be thrilled to help out the community.

Rent a Billboard

Offline marketing ideas in the media don’t stop at TV and books, of course. The billboard is a traditional ad medium, and, when done correctly, can really work wonders.

The trick is to not be bland. Be eye-catching. Be bold. Be funny. Be whatever you need to be to tell people they NEED to check out your business. The most successful billboards make people do a double-take, or at least keep people thinking while they pass by.

When we’re driving, we’re surprisingly open to suggestion. Put your call-to-action out there on a billboard, and drivers will follow it!

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Get Creative with Guerrilla Marketing

Guerrilla marketing has seen a ton of success in recent years. If you can lead a marketing campaign with a solid guerilla-based approach, you’ll see a huge return on your investment. Of all the offline marketing ideas I’ve listed here, however, this one can be the most challenging. Not because it’s costly, but because it’s so difficult to predict the results.

Originality doesn’t come easily. A genius guerrilla marketing idea doesn’t come out of thin air. You need a good team to brainstorm with, and you need a lot of energy focused into creativity. A business owner generally doesn’t have a lot of time or mental energy left at the end of the day. I’d highly suggest getting a team to help you come up with a unique and creative guerrilla idea, and then spread it everywhere you can.

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As you probably well know, graffiti is a form of vandalizing which is often frowned upon and is classed as criminal damage in most countries. With this in mind, why on earth would companies risk fines and prosecution by doing it? Well, there is a way to get around this legal complication by “reversing” the graffiti.

Also referred to as “reverse graffiti” or “clean advertising” the process involves blasting dirt off the ground in a specific area in order to generate a word or logo. By using large stencils, the process takes only a few minutes, and the results can last for months. Considering there is no paint being put on the ground, it can’t be classed as criminal damage.

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For retailers, the best defense against new and existing threats is a loyal customer base. Your app is the best way to cultivate that loyalty. What other channel gives you a direct connection to your customers anytime, anywhere?

Even better, with effective app marketing, you can translate that loyal user base into more revenue for the business. That’s why retailers using Localytics have found that on average, their app customers are 5x more valuable than customers who don’t use the app.